The Coolest Guys in Town

How do you make the coolest guys look cooler? Synergy collaborated on a modular trade show booth for Biloxi Freezing at Seafood Expo North America 2017. The exhibit was definitely cool, but what made this booth interesting is how all of the different elements came together.

 

biloxi freezing trade show booth hanging sign

A modern interpretation of a shrimp shack inspired the front of the booth, where a large graphic is framed left and right by columns with LED screens and 3D text. The perk? A large counter works as space for a meet and greet, a casual conversation and product introduction. The “coolest” part of the exhibit was the ice-cube inspired graphic hanging sign, a pillowcase graphic of the company’s name, logo, and tagline on a “frozen” block of ice.

Biloxi Freezing’s 20×20 peninsula booth had distinct elements that created a visually interesting, fully functional selling environment at SENA 2017.

Tags:

View All Blog Posts