Tag Archives: backlighting

Glowing Prosperity

Cigar brands Warped and Casa Fernandez joined forces to exhibit together in 2017 at IPCPR Las Vegas, where merchants from around the world descend every year to display the latest and greatest tobacco products.

The challenge: two companies with similar products and goals but different personalities. Can modern edgy illustration and traditional photography complement each other? This island booth photos show they can.

Dual backlit company brands commanded attention on the front aisle. Beautiful large-scale images served as backdrops for the separate meeting areas with lounge furniture and cafe tables that allowed visitors to learn about each product. Product showcases, a display pedestal, and locking closet completed the functionality of the island exhibit.

casa fernandez warped cigars IPCPR Las Vegas 2017 trade show booth display
casa fernandez warped cigars IPCPR Las Vegas 2017 trade show booth display
casa fernandez warped cigars IPCPR Las Vegas 2017 trade show booth display
casa fernandez warped cigars IPCPR Las Vegas 2017 trade show booth display

Your brand is our passion. Developing a space that enhances your sales process takes knowing you and your product. At Synergy our objective is to turn your brand’s separate elements into synergistic, functional selling environments that reflect you.

Super CPS!

Exploring different media to create unique looks for our customers is part of what makes this job so exciting. So when the Wilmark Group asked us to design a custom modular rental for Comprehensive Pharmacy Services at ASHP 2016 Las Vegas, we started with a 16-ft branded hanging sign to make Comprehensive Pharmacy Services’ brand visible from all sides of the show floor.

The most impressive scale? The front and rear entrance 16-ft spans of CPS logo headers. Perimeter sheer and backlit graphics incorporated the agency’s campaign and super hero imagery while giving a sense of privacy inside the booth. Function and aesthetics came together with a locking storage closet with monitors, serving as a divider between the front reception and the interior lounge.

comprehensive pharmacy services trade show island backlit graphics hanging sign reception counter
comprehensive pharmacy services trade show island backlit graphics reception counter

We enjoyed collaborating with Wilmark Group on a booth that was as beautiful as it was functional.

On a Roll with Laitram

Our fellow Louisianan, Laitram Machinery, represented in Boston at Seafood Expo North America 2016. Synergy collaborated with the seafood processing company on a custom 10’ x 20’ rental display for the event. Laitram’s goals included modernizing their booth with clear and recognizable branding elements and plenty of space for one-on-one meetings.

Our emphasis was on “less is more.” The blue and white contrast with monochromatic furniture and carpet and blue logo and backlit SEG graphics gave the booth a contemporary feel and therefore visibility in a trade show floor often dark and cluttered with too much content for the attendee.

Laitram Machinery exhibit 10x20 trade show booth custom exhibit design display
laitram 10x20 trade show booth design rendering custom exhibit design