ON A ROLL WITH LAITRAM
Our fellow Louisianan, Laitram Machinery, represented in Boston at Seafood Expo North America 2016. Synergy collaborated with the seafood processing company on a custom 10×20 rental display for the event. In addition to modernizing their booth with clear, recognizable branding elements, Laitram’s goals included space for one-on-one meetings.
Our emphasis was on “less is more.” The blue and white contrast with monochromatic furniture and carpet and blue logo and backlit SEG graphics gave the 10×20 rental booth a contemporary feel and therefore visibility in a trade show ﬂoor often dark and cluttered with too much content for the attendee.