Accenture’s Triumph at WBENC with Synergy Design Group

Photo of a conference booth at a convention center. The booth is branded with the Accenture logo and the text "Sustainable Value Chain broaden perspectives and help make positive secilin Build. Scale. Empower."

Project Overview: 

In this case study, our Synergy Design Group team showcases how we helped Accenture transform its WBENC booth and highlight its branding message. Accenture is a global consulting and professional services firm known for its innovative solutions and expertise in various industries. They wanted to showcase their branding and message to potential clients and trusted us to revamp their 20×20 exhibit for WBENC.

We revamped the previous graphics to outshine their last November show, made necessary changes, and adjusted the dimensions and content. Our team respected Accenture’s previous choices, met a tight installation turnaround, and sized graphics precisely from referenced photos for their display.

Design & Implementation:

In the 20×20 custom rental for Accenture for the WBENC event, we took on the task of reimagining Accenture’s graphics. Changing the central message from “Let there be change” to “Build. Scale. Empower.” A bold visual represented this shift: a large purple greater-than sign that divided the graphic into two halves, one wooden and the other vivid purple. This eye-catching graphic shift became our design’s centerpiece, showcasing Accenture’s dedication to transformation and empowerment.

A view of a booth at a convention. The booth is branded with the Accenture logo and the text "Sustainable Value Chain broaden perspectives and help make positive secilin Build. Scale. Empower." A group of people are sitting at a table in front of a television on a purple rug.
Image of a close-up of a sign at a convention. The sign is for Accenture, a global professional services company. The sign reads: Accenture Global Supplier Inclusion & Diversity $1M Spend 10 New Jobs $1M in spend with diverse suppliers can create as many as 10 new jobs in the U.S. (Proximo, 2021) Lambda Global Supplier Build Scale. Impact. The sign is purple and white, and it has a large Lambda logo on it. The Lambda logo is a Greek letter that is often used in mathematics and computer science. Image showcasing the transformation of Accenture's 20x20 exhibit for WBENC by Synergy Design Group, featuring dynamic graphics

Results:

Our team successfully transformed Accenture’s 20×20 rental exhibit for WBENC. The dynamic graphics, with “Build. Scale. Empower,” impressed attendees, reinforcing Accenture’s message. Our partner client even expressed interest in working with us for the NMSDC show in October. At this time, we exceeded our client’s expectations and highlighted the effectiveness of our design and collaboration for future projects.

A 3D rendering of a display stand with a chair and a table. The stand has a white top with the company logo, Accenture, printed on it. The chair and table are also white. The stand is located in a bright, open space with a white floor and walls. a purple sign that says "$1m spend 10 new jobs." 20x20 exhibit

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