WHAT HAPPENS IN THE HACIENDA…
Client Aganorsa Leaf, formerly Casa Fernández, exhibited its award-winning cigars at the 86th Annual International Premium Cigar and Pipe Retailers Convention and International Trade Show in Las Vegas, Nevada. In order to differentiate this special brand, its unique production process became the focus of this design. Our client also planned to debut its new brand name and image at the show. Therefore, we designed a display that took attendees on the journey of Aganorsa’s cigars from seed to ash. The display design introduced guests to the new identity in a memorable trade show environment.
After assembling a team of high-level Cuban cigar experts to oversee production in 1998, Aganorsa Leaf quickly became world-renowned for its aroma and flavor. Aganorsa manages every aspect of production, including farming, processing and blending. The attention to detail from seed to ash gives our client’s products unmatched depth and quality. It also separates Aganorsa Leaf from many other brands on the market. Therefore, that became a key element in the display design. The 20×40 trade show booth transported attendees into a modern hacienda complete with showcases, locking storage closet and meeting areas.
By focusing on our client’s process, we communicated Aganorsa Leaf’s advantages, established the new brand and created a distinguished environment for attendees. Let’s discuss your project today and collaborate on something amazing for your brand.