PROCESS OF ILLUMINATION
Client Doximity exhibited at the 23rd Annual Healthcare Marketing & Physicians Strategies Summit in Salt Lake City, Utah. The client’s goal was to establish credibility and increase brand awareness. Therefore, we collaborated on a luminous backlit trade show booth design for our client that exudes contemporary professionalism.
With over 1 million current members, Doximity has become the go-to “Social Network for Clinicians” since its creation in 2011. Users trust the software to help them connect, learn and share information securely with other healthcare professionals. In order to establish the brand’s credibility, the backlit trade show booth showcases Doximity’s immense network of physicians. In addition, a testimonial from a major healthcare publication further validates Doximity. To increase our client’s brand visibility, we designed a custom pewter-finish reception counter with a dimensional backlit logo and matching kiosk with a video monitor.
By incorporating custom pieces into the display design, using SEG to illuminate important messaging and streamlining the aesthetic with clean, modern carpet and furniture, we were able to develop an impactful booth that conveys Doximity’s trustworthiness and professionalism.