Branded Interior Transformation for UP Professional Solutions

YOUR PROFESSIONALISM, OUR SOLUTION

It is always a delight to work with UP Professional Solutions on their event and interior projects. Repurposing parts of their 2017 Downstream Engineering, Construction and Maintenance conference booth into a branded environment was an exciting challenge. As a result, the branded interior exuded professionalism with lots of team-building space for employees. 

Conference Booth

Since 1980, UP Professional Solutions has connected skilled workers to jobs in the oil and gas and manufacturing industries. UP’s experience, integrity and commitment to employee and worksite safety earns recognition in the industry. To help our client stand out at #Downstream2017 we designed a halo-lit logo sign for the back wall. A backlit SEG graphic showcasing a UP employee performing a safety check establishes credibility and expertise. Additionally, a custom counter and color-coordinated carpet bring cohesion to the display.

Branded Interior

After its success at Downstream, UP wished to enhance its lobby space at their downtown New Orleans headquarters. The goal of the branded interior transformation was to express company culture, showcase awards and add collaborative space.

The glowing sign from the conference booth became a key part of an awards wall display. UP’s 3D tagline and LED shelves enhanced the branded signage. Additionally, we installed the SEG graphic on an unused wall. We repurposed the branded counter as a storage console and bar for company gatherings. Finally, using custom wallpaper, we highlighted UP’s mission, vision and values and created a collaborative nook.

First, we created a dynamic, eye-catching booth for UP by understanding our client and their sales and marketing objectives. Then we extended the life of their display investment by repurposing several exhibit elements into the lobby transformation. Consequently, the solution maintains brand consistency and motivates and inspires employees long after the show’s end.

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