“DRIVEN BY COLOR”
Client Automotive Art requested a welcoming trade show display for @The SEMA Show in Las Vegas. A rotating sign and iconic Automotive Art magenta and cyan columns invited attendees into our client’s peninsula custom exhibit rental. The branded hanging sign also increased our client’s visibility. Additionally, open meeting areas and a hospitality desk and closet balanced the functionality of the space. The first few photos display the first year Automotive Art used this concept. Later photos show the progression of the exhibit from a custom 20×20 island rental to a double-deck rental.