Custom Rental for FedEx at 2014 International Floriculture Expo

FRESH FLOWERS FROM FEDEX

At IFE 2014, Federal Express showcased its floral speedy delivery service by showcasing Colombian hydrangeas at the expo. We collaborated on a custom rental for our client with the delicate flowers, which arrived to the New Orleans event flawlessly intact. As a result, the hydrangeas became the focal point. 

FedEx’s turnkey 20×20 peninsula booth rental was inspired by the inside of the cargo aircraft. For example, white curves and a high-resolution graphic print gave the booth a clean and modern look. Similarly, the purple LED lighting gave it a warmer feel. Key meeting areas furnished with contemporary white and chrome chairs and tables completed the exhibit. They also allowed the customer to hold several meetings at the same time.

The simple yet stylish custom rental solution reflected FedEx’s brand identity through the use of color, light, and customized structure. New trade show exhibit hardware that allows us to span 20-ft without center support made this design a reality. Consequently, FedEx enjoyed a stunning trade show environment for their show.

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