Interactive Booth Design: Elevating GoCo’s Presence at the SHRM Conference

GOCO's HR Innovation booth layout at the SHRM conference in Las Vegas. The booth design features custom graphics and mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The booth stands impressively at 16 feet high and includes a locking closet area for seamless storage, reflecting attention to detail and alignment with GoCo's branding. The innovative booth design successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high return on investment (ROI). The booth design emphasizes fun and interactive elements while highlighting GoCo's brand and products.

Overview of the Project:

GoCo, a creative HR solutions firm, tackled the challenge of presenting their booth at the SHRM conference in Las Vegas. The client wanted an Interactive booth design with a “Flexibility with HR” theme. They aimed to draw in the crowd, showcase products, and stay within a $40,000 budget. The design included video building, multiple screens, and playful elements while minimizing storage needs.

Goco's HR Innovation booth at SHRM conference in Las Vegas, illuminated with mesmerizing LED light edges. A kiosk with a tablet on top of it. The tablet is displaying the text "Level Up Your HR".

Design & Implementation:

To create a unique and engaging Interactive booth design at the SHRM conference, GoCo collaborated with Synergy Design Group to craft an unforgettable experience. Utilizing custom graphics, mesmerizing LED light edges were incorporated, drawing attention from afar and creating an aura of excitement. The standout feature was an interactive buzzer game, developed by Synergy Design Group, enticing visitors to participate, win prizes, and enjoy free ice cream, elevating the booth into an immersive HR innovation showcase. Standing at an impressive 16 feet high, the booth structure included a locking closet area for seamless storage, reflecting the meticulous attention to detail that ensured alignment with GoCo’s branding and messaging.

Results:

The collaboration with Synergy Design Group brought remarkable results to GoCo. The innovative booth showcased HR solutions effectively, attracting attention and meaningful connections at the SHRM conference. The interactive game and LED lights engaged visitors, garnering positive testimonials. The investment in video and screens led to a high ROI. GoCo plans to repurpose sustainable elements for future events with Synergy Design Group’s help.

Goco's HR Innovation booth layout at SHRM conference in Las Vegas. The booth design features custom graphics with mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The 16 feet high booth structure includes a locking closet area for seamless storage and reflects GoCo's branding and messaging. The booth successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high ROI. Overall, the booth design emphasizes a fun and interactive approach while highlighting GoCo's brand and products.
A 3D rendering of an arcade machine with a sign that says "SPIN THE BLOCKS" on top. The machine has three slots with different prizes: swag, 92 tokens, and $10. Interactive booth design

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