Touch and Go: Why Interactive Displays are a Must-Have at Trade Shows

beachview-energy-10x10-booth-Kiosk-SEE. A touchscreen display with the logo of Beachview Energy on the wall behind and the text "The Calm Before & After the Storm". The display is on a wooden floor next to two chairs. with a half counter.

Trade shows and expos provide an excellent opportunity to promote your brand, generate leads, and network with potential clients. Unfortunately, as an exhibitor, you have limited time and people at the booth to help accomplish these tasks. Luckily interactive displays or kiosks can provide a solution.Doximity vive 10x20 exhibit kiosk blue backlit wall with custom logo white. counter with led lights and an interactive display

Interactive Displays, kiosks, are self-service terminals found in public areas. They have touchscreens and specialized software to give users access to information, services, and products. They simplify processes, reduce the need for direct human interaction, and improve the user experience. Kiosks are a valuable tool for businesses and organizations to engage and assist customers seamlessly. Explore how to optimize your trade show booth and revolutionize audience interaction in the evolving tech landscape.

The advantages of choosing this dynamic and interactive solution are endless, promising to captivate visitors and leave a lasting impact. From seamless user navigation to captivating presentations, touchscreen kiosks offer unique features that set them apart from traditional setups.  Here are some ways kiosks can help promote your brand, generate leads, and network with potential clients.

Increased Engagement

Touchscreen displays are highly effective for boosting attendee engagement at trade shows. They provide an interactive experience that is both user-friendly and visually appealing, making it easy for exhibitors to capture the attention of passing attendees. Smartphones and tablets make touchscreen displays ideal for showcasing products and services due to their widespread use and familiarity.

interactive display kiosk

Moreover, touchscreens can significantly simplify the navigation process for attendees, offering an intuitive way to explore different products and services. Rather than relying on traditional signage or brochures, attendees can use the touchscreen display to find the information they need and explore other offerings at their own pace. This level of interactivity and flexibility helps to increase the number of users due to its familiar nature and ability to make information accessible.

Improved Accessibility

Using touchscreen displays at trade shows enhances accessibility for all, including those with disabilities or limitations that affect traditional printed displays.Multilingual translations provided by a touchscreen kiosk can significantly impact the show experience for guests who speak different languages. Visual cues are also helpful for attendees with difficulty reading or comprehending written information. Audio support is essential for disabled guests, as it can improve their overall experience and make them feel more included in the event. By creating a more inclusive environment, trade show exhibitors can ensure that all attendees have an equal opportunity to participate and enjoy the event.

Data Collection

Touchscreens provide an easy and efficient means of collecting data from attendees and are a valuable tool for exhibitors at trade shows. With a touch-enabled display, businesses can gather a wide range of information based on their marketing goals. From simple contact details to monitoring user behavior, conducting real-time polling, and even receiving feedback on specific products, the data collection possibilities are endless. The beauty of interactive displays lies in their ability to effortlessly gather valuable data without the need for verbal communication or manual data entry. Such technology has proven to be an indispensable asset for businesses looking to gain insights into their target audience and improve their overall marketing strategy.

Branding and Customization

Finally, touchscreens can be customized to match the branding and messaging of the exhibitor. By incorporating logos, colors, and other branding elements, exhibitors can create a cohesive experience for attendees and reinforce their brand messaging. Touchscreens can also be programmed with custom content, such as videos or interactive demos, highlighting specific products or services and helping build brand awareness.

Conclusion

In conclusion, touch-enabled displays can provide various benefits for exhibitors at trade shows, including increased engagement, improved accessibility, data collection, and branding opportunities. By embracing touch-enabled displays and incorporating a kiosk into your trade show booth, you can capitalize on their numerous benefits and make your booth a welcoming experience for all potential clients. When exhibiting at a trade show, include a kiosk in your booth for lasting visitor impressions and reaping its benefits.

Here are some tips for creating a successful interactive display for your trade show booth:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Want to Know More:

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