Navusoft’s Booth Glow-up with Synergy Design Group Magic

navusoft waste expo 2024

Project Overview

Last year Navusoft’s 20 x 20 booth had wins but needed enhancements. They appreciated the open framework, well-leveraged corner demo booths, and the spillover into aisleways. However, the overhead hanging piece required replacement. With a budget increase this year, Navusoft aimed for a bigger impact with a 30 x 40 booth. They desired more seating in a semi-private meeting area, a comfortable and inviting space, and options for ERTHOS-inspired designs. They also wanted to promulgate their software with large letters and integrated technology.

Navusoft's Booth Glow-up

Design & Implementation

To address Navusoft’s needs, we focused on a unique solution that combines comfort and high visibility. We created a semi-private meeting area with ample seating for longer sessions. We used ERTHOS-inspired designs for a welcoming environment. We replaced the overhead hanging piece with a striking LED display, ensuring it drew attention. We integrated motion detectors and imagery for an interactive experience. We positioned demo stations at the corners, each with laptops connected to HDMI and wireless keyboards. We included a touchscreen kiosk for interactive presentations, showcasing Navusoft’s software effectively. This kiosk was designed for multiple shows, ensuring long-term use and sustainability.

Conclusion

Navusoft was thrilled with the redesigned booth. The new 30 x 40 space made a significant impression, aligning with their vision. The semi-private meeting area provided comfort, and the LED display captured attention. The interactive elements, including the touchscreen kiosk, engaged visitors and clearly communicated their services. Client testimonials praised the design’s impact and functionality. Navusoft plans to reuse several elements for future shows, maximizing their investment. By focusing on comfort, visibility, and technology, we ensured Navusoft’s presence at the expo was memorable and effective.

navusoft renderings, Navusoft's Booth Glow-up
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