How WCG Debuts New Branding

Image of WCG booth at DIA designed by Synergy Design Group. The booth is for WCG TM, a company that provides branded exhibit and event solutions. There is a large banner behind the booth that says "TRANSFER" and "66 TESTIMONIALS." There is also a smaller sign that says "You have exceeded our expectations and delivered remarkably during these past 6 months. Your ownership of this challenge was impressive."" The booth is staffed by two people, and there are several chairs and tables set up for visitors. Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation. New Branding

Project Overview

We, at Synergy Design Group, assisted WCG in creating a captivating 10×20 custom booth for the DIA Boston show while debuting new branding. Collaborating closely with, WCG, a leading healthcare technology company, we aimed to deliver an immersive brand experience. Recognizing the event’s significance, WCG approached us to create a lasting impact with a visually captivating and immersive booth. WCG emphasized the need for a digital element to boost attendee engagement. They also desired a fresh brand identity by introducing a new branding with a new logo and color palette. We were striving to establish a modern and on-trend presence at the show.

Design and Implementation

We focused on WCG’s new logo and color palette, incorporating LED lights for attention-grabbing visuals. The booth radiated modernity, aligning seamlessly with WCG’s innovative identity. Collaborating with WCG, we designed a sleek and professional booth to highlight the new logo. We worked diligently on ideas to ensure an engaging display. We integrated American Oak Slat Wall panels into the booth’s back wall and return half-wall for product displays and interactivity. A key element was the halo-lit sign, measuring 65″x48″, proudly displaying the WCG logo, radiating a captivating glow with white LEDs. Our expertly crafted booth structure ensured a remarkable brand experience.

Image of a wooden wall with a WCG LED logo on it. The logo is for WCG TM, a company that provides branded exhibit and event solutions. The text below the logo says "SYNERGY DESIGN GROUP." Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

Conclusion

Our project, a resounding success, showcased our expertise in delivering captivating booth experiences. By integrating WCG’s new logo and color palette effectively, incorporating LED lights, and paying attention to every detail, the booth stood out at the DIA Boston show. Our collaboration with WCG exemplified our commitment to innovative and engaging designs, solidifying our client’s presence and leaving a lasting impression.

WANT TO READ MORE ABOUT SYNERGY’S WORKS:

Motivosity

GOCO

Erthos 

Beachview

Tags:

View All Gallery Posts