Tag Archives: 20×20

Interactive Booth Experiences

Interactive Booth Experiences

At Synergy Design Group, we understand the power of interactive booth experiences. They captivate and engage attendees, creating memorable impressions. In this article, we’ll share tips and best practices for designing interactive booth experiences that stand out. We’ll also feature real-life examples to inspire your next project.

A man and a woman are standing in front of a coffee stand with a large screen on the wall behind them. The screen displays the Nucoffee™ logo and text about Nucoffee being a community of coffee lovers. there is an interactive kiosk, the coffee is on an led lit counter, a custom graphic of the world, and cafe chairs and table.Interactive Booth Experiences

Define Your Objectives

First, clearly define your objectives.
What do you want to achieve with your booth?
Are you aiming to generate leads, build brand awareness, or launch a new product? Knowing your goals will guide every design decision and ensure your booth delivers results.

Know Your Audience

a trade show people in the booth interested in the company's items

Understand your audience. Research their preferences and behaviors. This knowledge helps create interactive elements that resonate with attendees. For instance, tech-savvy audiences might appreciate virtual reality experiences, while younger crowds might enjoy gamified interactions.

Leverage Technology

Incorporate the latest technology to create a buzz. Touchscreens, VR headsets, and AR apps can transform a simple booth into an immersive experience. For example, we designed a booth for a tech company using AR to showcase their products in 3D. Attendees could explore product features interactively, leading to higher engagement.

At Synergy, we love experimenting with the latest tech in our designs, explore more here.

Create Hands-On Experiences

Interactive design engages all senses. Allow attendees to touch, try, and experiment with your products. A cosmetics company, for example, can offer makeup stations where visitors can test products. This hands-on approach attracts attendees and fosters a deeper connection with your brand

Firefly at a trade show offer makeup stations where visitors can test products. This hands-on approa

Incorporate Gamification

Gamification is powerful. By turning activities into games, you make the experience fun and memorable. We designed a booth for a fitness brand that included a virtual cycling race. Attendees competed against each other, creating excitement and drawing crowds. This interactive design entertained and educated visitors about the brand’s products.

Use Engaging Visuals

Visual appeal is crucial. Use high-quality graphics, videos, and lighting to draw people in. Dynamic visuals, such as LED walls displaying captivating content, enhance the booth’s attractiveness. For a recent project, we used a large LED screen to showcase a client’s product in action, capturing attention.

Offer Personalized Experiences

logicar4_2016

Personalization makes attendees feel valued. Use data to tailor experiences to individual preferences. For instance, we developed a booth where visitors could customize a product using a digital interface. This interactive design engaged attendees and provided valuable insights into consumer preferences.

Train Your Staff

Your booth staff plays a critical role. Train them to be friendly, knowledgeable, and proactive in engaging with attendees. They should understand the interactive elements of the booth and guide visitors through the experience seamlessly. A well-prepared team makes a significant difference in attendee satisfaction and engagement.

Gather Feedback

Finally, gather feedback to improve future booth designs. Use surveys, interactive kiosks, or direct conversations to understand what worked and what didn’t. For example, after an event, we used touchscreen surveys after an event to collect attendee feedback. This data was invaluable in refining our strategies and enhancing our interactive.

At Synergy, we love exploring many options for your custom booth, connect with us here.

Conclusion

Designing interactive booth experiences requires careful planning and creativity. By defining your objectives, knowing your audience, leveraging technology, creating hands-on experiences, incorporating gamification, using engaging visuals, offering personalized experiences, training your staff, and gathering feedback, you can create captivating booths that leave a lasting impression. At Synergy Design Group, we’re dedicated to helping you achieve just that.

Preparing for a Trade Show: Making Your Trade Show Experience a Success – Volume 2

Trade shows offer businesses a prime opportunity to promote their offerings, engage with prospects, and expand networks. To make the most of these events, it’s essential to employ effective promotional strategies and ensure your staff is equipped to excel. This guide will explore strategies for attracting visitors to your booth and provide tips for staff training to maximize your trade show experience.

Unleash Your Promotional Strategies

it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

Now that we’ve covered promotional strategies, let’s focus on training your staff to ensure they make the most of every interaction at the trade show.

Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, trade show success requires a combination of effective promotional strategies and well-trained staff. By implementing these strategies and providing thorough training, you can enhance your booth’s visibility, engage attendees effectively, and ultimately, achieve your trade show objectives.

Preparing for a Trade Show: A Beginner’s Guide – Volume 1

Trade shows offer unparalleled opportunities for businesses to showcase products, connect with potential customers, and network within their industry. However, success at these events hinges on thorough preparation. This beginner’s guide will lead you through essential steps to ensure readiness for your upcoming trade show. From defining objectives to selecting the right show and crafting a detailed exhibitor checklist, we’ve got you covered.

Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

Generating leads

Making sales

Increasing brand awareness

Networking with industry peers

Having clear and specific goals will serve as your guiding light throughout the preparation process.

Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

The relevance of the trade show to your industry

The size and reach of the event

The location and logistics of attending

Picking the perfect trade show ensures you present your products or services to the right audience.

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
boergar side

With clear goals and the right show selected, let’s move on to building your exhibitor checklist to ensure a seamless execution of your strategy.

Building Your Exhibitor Checklist

Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

Eye-catching graphics and signage

Display materials that showcase your products or services

Comfortable seating for your team and visitors

Adequate lighting to highlight key areas

A well-designed booth will attract attendees like a magnet.

Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

Brochures and flyers

Business cards

Product samples

Merchandise (branded pens, tote bags, etc.)

These materials serve as valuable takeaways and reminders of your brand.

Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:

Computers or tablets for presentations

Audio-visual equipment for demonstrations

A reliable internet connection for real-time interactions

A tech-savvy booth can help you stand out from the crowd.

Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

Your products or services

Engaging with attendees

Handling inquiries and objections

Using lead capture tools effectively

A well-prepared team is your secret weapon at the trade show.

Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

Shipping options and timelines

Storage solutions for your booth components

Backup plans for unexpected delays

Smooth logistics ensure a stress-free setup.

Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

he image shows a Coca-Cola booth at an event. There are tables and chairs set up in front of the booth. Alt text for the image: A Coca-Cola booth with tables and chairs at an event.
The image shows an IMB booth at a convention. The booth is decorated with a large banner that says "IMB Partners: We are entrepreneurs at heart" and features a logo that is a combination of the letters "IMB" and a stylized gear. The booth also has several tables and chairs, and their are custom graphics and a hanging sign.
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, thorough preparation is key to trade show success. By defining clear objectives, meticulously planning booth setup, and ensuring staff readiness, you can elevate your trade show experience. Remember, effective preparation maximizes your chances of achieving your goals and making a lasting impression at the event.

Crafting Coherence and Harmony in Environmental Design

A John Cockerill stand at an event. The stand has a television and a moss wall on the wall behind it. Text on the stand reads: SYNERGY DESIGN GROUPJohn Cockerill performance Our new entity: John Cocky-BoInc. A merger of John Cockerill Environment Inc. and Les Plastiques Cy-Boine. TM optimizing opportunities

Project Overview:

Our environmental design project, addressing client needs for visibility, harmony, and coherence in booth presentation. We integrate wood elements, maintain color homogeneity, and replicate a refined design from a prior event in Germany (IFAT). The meeting room features a wood-themed ambiance with floor, wall, and lighting elements. We ensure high visibility of our identification sign from a distance.

The reception area includes a bar with electrical outlets, storage for documentation, and a discreet space for confidentiality. We create pleasant discussion areas with bar stools and side tables, offering electrical outlets for convenience. The exterior wall boasts a large TV screen. Additionally, we incorporate a courtesy hand sanitizer station, disinfectant wipes, and masks. Our lockable storage unit includes shelves, a coat rack, trash bins, a 250-liter refrigerator, a water cooler, individual water bottles, and a coffee machine with pods, plastic cups, and glasses. With your trust, we’ll represent you seamlessly on the booth.

Design & Implementation: 

In crafting our environmental design, we strategically implement an open concept with light wood color slats to maintain harmony.. Embracing eco-friendly principles, we incorporate live plants and faux grass near the TVs, seamlessly tying into our unique design approach. The high hanging sign, a key element emphasized in the Project Overview, adds a recognizable touch. This innovative design solution not only aligns with our client’s vision for visibility but also sets us apart in problem-solving.

A John Cockerill stand at an event. The stand has a television and a moss wall on the wall behind it. Text on the stand reads: SYNERGY DESIGN GROUPJohn Cockerill performance Our new entity: John Cocky-BoInc. A merger of John Cockerill Environment Inc. and Les Plastiques Cy-Boine. TM optimizing opportunities
A rendering of a trade show booth for John Cockerill, a company that specializes in air and water treatment for industries and municipalities. The booth has a white and blue color scheme, with the John Cockerill logo prominently displayed.

Results:

Our clients were thrilled with the results! They thanked us for our professionalism and enjoyed collaborating and look forward to future projects. We  exceeded their expectations, ensuring satisfaction with our environmental design. The clients expressed gratitude for our efficiency, kindness, and seamless representation on the booth. They anticipate working with us again, appreciating the recognizable and innovative design that aligns perfectly with their vision. The open concept, light wood color slats, and eco-friendly elements contribute to the success and positive feedback. We replicated design from Germany’s IFAT event further solidifying our commitment to coherence and harmony.

A rendering of a trade show booth for John Cockerill. The booth has a white and blue color scheme, with the John Cockerill logo prominently displayed. There is a large video screen in the back of the booth, and several product displays in the foreground. There are also two meeting areas, one on each side of the booth.

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A Dynamic Custom Designed Booth for AB Dynamics

Project Overview: 

We, at Synergy Design Group, aim to showcase four products for AB Dynamics’ custom designed booth: TV screens with videos, car simulators, and life-size soft pedestrian on top of a soft motorcycle. The client seeks a custom designed booth inspired by our previous design SHRM’s GOCO example, specifically admiring its layout, particularly the Center Tower. They are open to simplifying the tower or using a back wall with a potential lightbox. We’ll also confirm the wall specifications. Drawing inspiration from our SYSCO booth, we aim to create a lightweight, visually engaging design.

Design & Implementation: 

We were challenged to create a unique and visually captivating exhibit. Inspired by our GOCO design from SHRM, we knew the layout of the sections, especially the Center Tower, resonated with the client. To address this, we opted to switch the Tower design for a back wall. The TV screens with looping videos, car simulators, and physical products like the  soft pedestrian and soft motorcycle were highlighted and the focal point of the design. 

Another key consideration was the contour-lightweight aspect. Building on our experience from the SYSCO booth design, we tackled this challenge by employing innovative materials and construction techniques. This approach not only met the client’s need for a visually engaging booth but also ensured that the exhibit remained portable and easy to assemble. Ultimately, our unique solution provided a memorable and interactive experience for attendees while effectively showcasing all four products.

A red carpet table and chairs with the DRI 晋 and AB DYNAMICS™ logos, and text saying "Driving Automotive Innovation" and "Advanced solutions for ADAS testing and AV technology evaluation".
The image shows a 3D rendering of a custom designed booth for AB Dynamics, a company that provides testing and engineering services to the automotive industry. The booth is designed to be modern and inviting, with a focus on showcasing the company's latest products and services. The main feature of the booth is a large, interactive display that allows visitors to learn more about AB Dynamics' capabilities in areas such as vehicle dynamics, emissions testing, and crashworthiness testing. The booth also features a meeting area where visitors can speak with AB Dynamics representatives about their specific needs.

Results: 

Our exhibit received outstanding feedback, being lauded as one of the show’s best stands. Looking ahead, we’re planning to reuse the same stand design for two upcoming U.S. events: the current one and NOVI in Michigan, both organized by the same entity. This approach optimizes the use of our exhibit and potentially justifies a purchase investment, as mentioned by the client. We’re also considering expansion opportunities in the U.S. market through NURINA U.S. shows. To ensure our continued success, we’ll follow up in mid-December as part of our future planning process.

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Creating a Cohesive Large Trade Show Booth: Two Companies, One Booth

A digital wallet stand at a conference, with the text "SECURING CREDENTIALS", "Modern, Low-profile & Lightweight Solution", "Express®", "SCYTALES", "Digital Ide", "GET MOBILE IN", "SCYTALES DIGITAL ID WALLEY", "A WINNING COMBINATION", "Digital (demy", "y Waller", "SCYTALES", and "G" visible.

Project Overview

We faced several challenges and specific requirements when designing the client’s large trade show booth. The booth, with our products featured prominently, is L-shaped with a 20ft height allowance and the option to create an island. Our goal is to merge technology seamlessly, incorporating three product displays while ensuring an open, clean, and simple design. To meet their needs, we’ll include a central storage closet and create open areas with high tops, a relaxed meeting area with soft seating, and movable poufs. The client prefers a design that highlights storage solutions and accommodates approximately 15 working individuals, emphasizing the importance of design cohesiveness as it’s for two companies within a single booth.

A booth with chairs and televisions in a convention center. The booth has the text "TECTING IDENTITIES" and logos for DRI, AB Dynamics, and Infineon.

Design & Implementation

 When crafting our solution for the large trade show booth, we focused on an open concept to seamlessly unite two companies. We ingeniously connected demo stations with a curved custom overhead structure adorned with graphics. This approach creates a cohesive and engaging experience for both companies, achieving the desired design cohesiveness. Additionally, we ensured ample storage solutions, addressing the client’s emphasis on efficient storage in this 20 x 40 co-branded trade show environment.

Results

 Our design of the large trade show booth successfully met the challenge and client’s vision. The L-shaped layout with a 20ft height and island option created a captivating space. Seamless integration of technology and three product displays enhanced the booth’s appeal. The open, clean, and simple design delighted visitors.

The central storage closet and strategically placed high-tops, soft seating, and movable poufs optimized functionality. The cohesiveness of the design effectively brought together two companies, delivering an engaging experience. Notably, the ample storage solutions we provided met the client’s emphasis on efficiency in this 20 x 40 co-branded trade show booth.

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
A 3D rendering of a digital identity booth. The booth has a white exterior with a blue sign that says "Digital Identity." Inside the booth is a white chair and a black table. A laptop computer is sitting on the table.large trade show booth

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From Challenge to 20×20 Culturally Rich Booth

A 20x20 booth with a table and stools, with the text "Ally Do It Right" on the table. there are led lights and Spanish inspired art on the back wall

 

Project Overview: 

We, Synergy Design Group, crafted Ally’s culturally rich 20×20 booth. Addressing their past overcrowding issue, we’ll minimize tables and chairs. Our goal is a captivating, yet distinct back wall like last year’s. Furthermore, they’ve requested a digital menu for scheduling meetings using a QR code or link. Additionally, they desire a check-in table and an agua fresca bar within the booth. Staying true to the digital café theme, our vision includes authentically Mexican-inspired decor with hand-painted signage from the mood board. We’re also planning a selfie booth and a themed photo op back wall to complement the Mexican ambiance.

 

A 3D rendering of a black and white display stand with a chair and a table. The stand has a large black top with the white company logo, Ally, printed on it. The chair and table are also white. The stand is located in a bright, open space with a white floor and walls.

 

Design & Implementation: 

We crafted a Mexican-inspired café booth featuring a unique photo op back wall with a blend of painted and 3D hanging plants in a 20×20 booth. The booth’s upper frame of the canopy was adorned with a stunning stained glass look decal. For an authentic touch, we incorporated a vintage bar table with a rustic wood top and black pipe legs. To complete the ambiance, we included Spanish-inspired art canvases, ensuring a one-of-a-kind and inviting booth for the client.

 

 

A pink wall with succulents and the phrase Ally do it right on it.

Results: 

Clients were thrilled with the final design, receiving praise from staff, attendees, and alpfa staff, calling this 20×20 booth the best. Our booth stood out as warm and welcoming, deviating from the common “cookie-cutter” designs. The project proceeded smoothly, and we’re actively addressing regulatory matters to maintain progress. We’re excited to continue designing for them in the future, building on this success and creating more engaging experiences.

 

 

 

Read more about Synergy Designs:

Accenture 

WCG

GOCO

Beachview

Sustainable Trade Show Booth: Lapeyre’s Synergy Design Group Journey

A blue and white booth with a TV on the wall with the text"LAPEYEE STAIR", and "the metal stair experts" on the wall. The booth has a stainless steel safety stair on the left side. There is also 3 backlit backwalls, The text "LAPEYRE STAIR", "OSHA, IBC compliant crossover systems", "stainless steel", "utility stairs", are visible on the Backlit walls.

Project Overview: 

Synergy Design Group designed a sustainable trade show booth for Lapeyre’s four key events. Lapeyre, a safety solutions pioneer, challenged us to enhance their presence at Promat Chicago, Natl Steel Conf Charlotte, PackExpo Vegas, and Natl Safety Expo. These events were vital to their marketing strategy. They needed a booth with a standing kiosk, tables, chairs, space for equipment, Crossover Stairs, a high-top table, TV screen, podium, carpeting, and backdrop graphics. Budget details were unclear, but they sought “best” and “better” quotes with concierge service, excluding reps from setup and takedown.

Design & Implementation:

To meet Lapeyre’s challenge of optimizing their presence at diverse trade shows, we proposed an efficient, cost-effective turnkey rental solution. This custom booth includes a standing kiosk, tables, chairs, dedicated equipment space, a high-top table with a TV screen, a podium, plush carpeting, and a compliant backdrop. What truly distinguishes our solution is its user-friendly design. Lapeyre’s representatives can concentrate on engaging potential customers, while our team takes care of hassle-free setup and takedown.

Additionally, we provide Lapeyre with two comprehensive quotes, one for essential features and another for enhanced options. This flexibility allows them to choose the best fit for their budget while maintaining a top-notch trade show presence. Our partnership with Lapeyre remains strong, with a sustainable approach that repurposes booth elements, minimizing waste and further enhancing their trade show success.

 

LAPEYRE Booth Display at PROMAT Chicago, March 20-23, 2023. Size: 20x25 peninsula. Booth # S415. Features a 20x25 carpeted flooring with 30 oz padding. 10' light box pillars with angled blue laminate bases and LED edge up-lights. Custom SEG dye sub seamless tension fabric graphics for tower front and side return walls. Back wall with screen mounting hardware, locking closet, and white infills. Wood laminate and white top counter with open rear shelving. Pub/bar table, barstool, and various rental elements
A large blue backwall with a screen on it. The sign has the text "LAPEYRE STAIR", "BOLTED ACCESS STAIRS", "CODE-COMPLIANT FACILITY STAIRS", and "the metal stair experts" on it. The screen on the sign is displaying a video of a metal staircase.Sustainable Trade Show Booth

Results: 

Our turnkey rental booth solution was a success for both Lapeyre and the environment. It is a sustainable, cost-effective, and easy-to-use solution that can help businesses of all sizes achieve their marketing goals. Lapeyre is planning to use the turnkey rental booth at future trade shows. we’re excited to continue our partnership with Lapeyre and explore innovative ways to enhance their trade show presence further. Our journey together has not only achieved impressive results but also laid a sustainable foundation for future success.

A 3D rendering of a Lapeyre stair booth. The booth features a staircase with a yellow railing and a large screen on the wall behind it. The Lapeyre stair booth specializes in OSHA and IBC compliant crossover systems.

Read more about Synergy Design Group’s Projects:

WCG DIA

ACCENTURE

WARPED

AICC

Accenture’s Triumph at WBENC with Synergy Design Group

Photo of a conference booth at a convention center. The booth is branded with the Accenture logo and the text "Sustainable Value Chain broaden perspectives and help make positive secilin Build. Scale. Empower."

Project Overview: 

In this case study, our Synergy Design Group team showcases how we helped Accenture transform its WBENC booth and highlight its branding message. Accenture is a global consulting and professional services firm known for its innovative solutions and expertise in various industries. They wanted to showcase their branding and message to potential clients and trusted us to revamp their 20×20 exhibit for WBENC.

We revamped the previous graphics to outshine their last November show, made necessary changes, and adjusted the dimensions and content. Our team respected Accenture’s previous choices, met a tight installation turnaround, and sized graphics precisely from referenced photos for their display.

Design & Implementation:

In the 20×20 custom rental for Accenture for the WBENC event, we took on the task of reimagining Accenture’s graphics. Changing the central message from “Let there be change” to “Build. Scale. Empower.” A bold visual represented this shift: a large purple greater-than sign that divided the graphic into two halves, one wooden and the other vivid purple. This eye-catching graphic shift became our design’s centerpiece, showcasing Accenture’s dedication to transformation and empowerment.

A view of a booth at a convention. The booth is branded with the Accenture logo and the text "Sustainable Value Chain broaden perspectives and help make positive secilin Build. Scale. Empower." A group of people are sitting at a table in front of a television on a purple rug.
Image of a close-up of a sign at a convention. The sign is for Accenture, a global professional services company. The sign reads: Accenture Global Supplier Inclusion & Diversity $1M Spend 10 New Jobs $1M in spend with diverse suppliers can create as many as 10 new jobs in the U.S. (Proximo, 2021) Lambda Global Supplier Build Scale. Impact. The sign is purple and white, and it has a large Lambda logo on it. The Lambda logo is a Greek letter that is often used in mathematics and computer science. Image showcasing the transformation of Accenture's 20x20 exhibit for WBENC by Synergy Design Group, featuring dynamic graphics

Results:

Our team successfully transformed Accenture’s 20×20 rental exhibit for WBENC. The dynamic graphics, with “Build. Scale. Empower,” impressed attendees, reinforcing Accenture’s message. Our partner client even expressed interest in working with us for the NMSDC show in October. At this time, we exceeded our client’s expectations and highlighted the effectiveness of our design and collaboration for future projects.

A 3D rendering of a display stand with a chair and a table. The stand has a white top with the company logo, Accenture, printed on it. The chair and table are also white. The stand is located in a bright, open space with a white floor and walls. a purple sign that says "$1m spend 10 new jobs." 20x20 exhibit

Read More Synergy Case Studies:

WCG DIA

GOCO

Beachview

Motivosity

How AI is Revolutionizing the Trade Show Industry

Artificial intelligence (AI) is rapidly transforming the trade show industry. From improving the attendee experience to helping exhibitors generate leads, AI is a powerful tool that can be used to boost event ROI.

Here are some ways trade shows and events are using AI:

Personalizing the attendee experience.
AI can collect data about attendees, including their interests, demographics, and past event attendance, and then use this data to personalize the attendees’ experience by suggesting relevant sessions or exhibitors.

Generating leads.
AI can identify potential leads at trade shows by analyzing attendee data, including their interactions with exhibitors and social media activity.

Optimizing event logistics.
AI can optimize event logistics by managing traffic flow or scheduling events. This can help to improve the efficiency and convenience of events.

Improving security.
AI can be used to improve event security by detecting suspicious activity or by monitoring social media for threats.

These are just a few ways AI is used in trade shows and events. As AI technology develops, we expect to see even more innovative ways to use AI to improve the trade show experience.

How AI Can Help Your Business Grow

If you’re a B2B business, AI can help you grow your business in a number of ways. For example, AI can be used to:

Identify new leads. AI can be used to analyze your website traffic and social media activity to identify potential leads.

Qualify leads. AI can be used to qualify leads by assessing their interests and needs.

Nurture leads. AI can be used to nurture leads by sending them personalized content and offers.

Close deals. AI can be used to close deals by automating the sales process.

By using AI, you can save time and money, improve your efficiency, and generate more leads and sales. If you’re looking for ways to improve your trade show or event, AI is a powerful tool that can help you achieve your goals.

More Benefits AI For Your Next Trade Show

Increased ROI:

AI can help you to improve the efficiency of your events, which can lead to increased ROI.

 

Improved attendee satisfaction:

AI can help you provide a more personalized and engaging experience for attendees, which can lead to improved satisfaction.

Reduced costs:

AI can help you reduce the costs of your events, such as staffing and marketing.

Increased brand awareness:

AI can help you reach a wider audience and generate more leads, which can lead to increased brand awareness.

...analyzing attendee data, evaluating interactions with exhibitors, and scanning social media activity.

Personalized Attendee Experience: Elevating Engagement Through AI

AI’s impact on the trade show industry is undeniable, with its transformative capabilities reshaping every facet of event management. One remarkable application is in personalizing the attendee experience. Imagine a trade show where AI analyzes attendees’ past event history, demographics, and interests. This data allows event organizers to curate tailored schedules, suggesting sessions and exhibitors that align with each attendee’s preferences. For instance, an AI-driven app could recommend workshops and networking opportunities to a marketing professional while guiding an engineer toward relevant product showcases. This personal touch enhances engagement and leaves attendees with a lasting positive impression.

 

Lead Generation Reinvented: AI's Role in Identifying Potential Connections

Another compelling aspect of AI is its role in generating leads. Traditionally, trade shows required exhaustive manual effort to identify potential leads among attendees. AI revolutionizes this process by analyzing attendee data, evaluating interactions with exhibitors, and scanning social media activity. Imagine an AI system that detects an attendee frequently engaging with posts about automation solutions – a clear indication of potential interest in exhibitors offering such products. By highlighting these leads, AI empowers exhibitors to focus their efforts on the most promising connections, optimizing their chances of meaningful engagement and conversion.

 

Streamlined Logistics: AI's Optimization of Event Operations

AI also has a significant impact on optimizing event logistics. Consider an AI-powered traffic management system that adjusts routes in real-time based on attendee density, preventing bottlenecks and ensuring smooth flow. Additionally, AI-driven scheduling tools can consider attendee preferences and optimize the sequence of events, enhancing convenience and overall satisfaction. Think of a scenario where AI analyzes historical data to predict peak traffic times and places, helping exhibitors and attendees plan their movements strategically. Such improvements streamline operations, saving time and resources while elevating the overall event experience.

Image of a person holding a tablet with the word "AI" on the screen. The person is wearing a blue shirt and jeans, and they are looking at the screen with a serious expression.

Future Innovations: AI's Continued Evolution in Trade Shows and Events

Furthermore, AI’s role in enhancing security is critical. In an era of increasing concern about event safety, AI can monitor attendee behavior and detect unusual patterns. This might involve identifying a person lingering in restricted areas or analyzing sentiment from social media posts to identify potential threats. By leveraging AI for security, event organizers can respond proactively to potential risks, ensuring a secure environment for all attendees.

These examples illustrate the broad range of AI’s influence on the trade show industry. As AI technology advances, it will undoubtedly uncover more innovative applications, refining and enriching the trade show experience for all stakeholders involved. The Trade show Industry is undergoing a rapid transformation thanks to the pervasive influence of Artificial Intelligence (AI).

If you’re looking for ways to use AI to grow your B2B business, we at Synergy Design Group can help. We are a leading provider of AI solutions for the trade show industry. We can help you implement AI-powered solutions to improve your attendee experience, generate leads, and boost your event ROI.

Tips for designing a successful interactive display for your next event:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.