Project Overview: Accenture 20×20 exhibit case study
In this case study, our Synergy Design Group team showcases how we helped Accenture transform its WBENC booth and highlight its branding message. Accenture is a global consulting and professional services firm known for its innovative solutions and expertise in various industries. They wanted to showcase their branding and message to potential clients and trusted us to revamp their 20×20 exhibit for WBENC.
We revamped the previous graphics to outshine their last November show, made necessary changes, and adjusted the dimensions and content. Our team respected Accenture’s previous choices, met a tight installation turnaround, and sized graphics precisely from referenced photos for their display.
Design & Implementation: Accenture 20×20 exhibit case study
In the 20×20 custom rental for Accenture for the WBENC event, we took on the task of reimagining Accenture’s graphics. Changing the central message from “Let there be change” to “Build. Scale. Empower.” A bold visual represented this shift: a large purple greater-than sign that divided the graphic into two halves, one wooden and the other vivid purple. This eye-catching graphic shift became our design’s centerpiece, showcasing Accenture’s dedication to transformation and empowerment.
Results: Accenture 20×20 exhibit case study
Our team successfully transformed Accenture’s 20×20 rental exhibit for WBENC. The dynamic graphics, with “Build. Scale. Empower,” impressed attendees, reinforcing Accenture’s message. Our partner client even expressed interest in working with us for the NMSDC show in October. At this time, we exceeded our client’s expectations and highlighted the effectiveness of our design and collaboration for future projects.
Elevate your spaces with design excellence as Synergy Design Group seamlessly transforms Cognate’s interior into a professional masterpiece. In the dynamic design arena, Synergy Design Group is committed to delivering unparalleled aesthetics and functionality to our clients. Through close collaboration with Cognate, we dedicated ourselves to ensuring that the space exudes striking beauty and aligns seamlessly with its distinct branding. Recognizing that branding extends far beyond the surface, encompassing the heart and soul of a brand’s identity is essential. When redesigning the Cognate office, we invested considerable time in comprehensive research. Our objective was clear: to create an environment where every client stepping into the building would immediately connect with the compelling narrative that Cognate aims to convey.
Crafting Innovation: The Aesthetic Marvel of Cognate’s Annex
At Synergy Design Group, we aimed to showcase the essence of Cognate’s brand within the Annex, seamlessly blending innovation with elegance. The clean design we envisioned for The Annex exudes a strong sense of unity. Notably, the Graphic World Map serves as a vivid representation of Cognate’s global impact. Handling every aspect, from conceptualization to flawless implementation, we were committed to capturing the brand’s vibrancy. We crafted a Custom 3D Metal Logo, a tangible testament to the brand’s vitality. Every facet of the Annex reflects meticulous curation, embodying Synergy Design Group’s core value of unwavering attention to detail, especially when sculpting a space that embodies the brand’s identity.
Amplifying Identity: The Metamorphosis of Cognate’s Lobby and Hallway
In the creative process of designing Cognate’s Lobby and Hallway, we harnessed our imaginative prowess to craft elements that would leave a lasting impact on their clients with every visit. Our approach involved skillfully intertwining 3D acrylic emblems and abstract world maps, all within a narrative that pays homage to Cognate’s distinctive identity and global reach. This hallway transformation into a visual odyssey is a dynamic account of the brand’s evolution and aspirations. Each design element was carefully selected to vividly portray the brand’s journey, creating an iconic marketing strategy that creates an indelible memory in clients’ minds. This transformation elevates these passageways from mere conduits to immersive corridors of storytelling. By offering this memorable decor, we enhance the business’s ROI and instill a sense of trust in clients from a business perspective.
Artistry Celebrated: The Ingenious Cognate Breakroom
Nestled within the heart of Cognate’s workspace, the Breakroom emerges as a dynamic canvas dedicated to celebrating the company’s core values while invigorating employees about the meaningful work they contribute. The walls come alive with an interplay of 3D Planks, creating an enchanting multidimensional allure that captivates the visual and tactile senses. These meticulously selected elements were chosen to infuse a sense of whimsy among employees, serving as a wellspring of inspiration for creativity. The evolution of the Custom Wood-Panel Wall into an artistic centerpiece symbolizes the harmonious fusion of functionality and aesthetics, thereby fostering a comforting ambiance for employees. The presence of the Metal Circle Installations, harmonizing with Cognate’s ideology, translates limitless imagination into a tangible form, further amplifying the branding essence that Cognate champions. Beyond merely a breakroom, this space resonates as an anthem to innovation. It is curated with finesse to nurture relaxation and inspiration, seamlessly merging the two to better the workspace and the individuals who shape it.
Design Alchemy: Illuminating Cognate’s Brand
For us, design goes beyond superficial aesthetics; it is a powerful medium for storytelling, enabling us to craft designs that mirror the brand’s voice and increase client investments. In the realm of business, an undeniable truth persists: Without visibility and clarity about your business’s purpose, the very essence of a company is compromised. Strong branding elevates Return on Investment (ROI) and nurtures industry stability, fostering a sense of trust among people. The intricate art of brand creation captures attention and forms deep emotional connections, transcending mere transactions. This bond, cultivated through unwavering messaging and a consistent visual identity that mirrors the company’s core values, nurtures unwavering customer loyalty. As this allegiance deepens, the potential for recurring business, heightened sales, and positive word-of-mouth endorsements escalates. This harmonious interplay of effective branding and amplified ROI propels immediate gains and cultivates a lasting legacy. In line with this, the team at Synergy Design Group, true to our name, worked diligently to bring the Cognate office to life with its branding. We integrated the company’s values into the visual aesthetics, fortifying its market presence.
Expertise Unleashed: Synergy Design Group’s Triumph with Cognate
In the vibrant realm of design, we at Synergy Design Group illuminate the path to business growth and prosperity. Our collaborative efforts with Cognate are a testament to our commitment to translating vision into reality, where aesthetics and functionality converge seamlessly. Through ingenious designs that mirror brands’ unique voices, we craft spaces that captivate clients and employees, leaving an indelible impression with every interaction. Our creations transcend mere decoration, acting as conduits for storytelling and brand immersion. As we craft innovative narratives through our designs, we pave the way for increased client engagement and elevated Return on Investment (ROI). In a world where branding signifies trust and stability, our endeavors echo the sentiment that design is not just aesthetics but a strategic tool for fostering connections, amplifying identities, and nurturing enduring legacies. The transformative impact we’ve brought to Cognate’s spaces is a testament to our dedication, and we stand ready to extend this transformative power to businesses seeking to enhance their market presence and success. Elevate your spaces with design excellence as Synergy Design Group seamlessly transforms Cognate’s interior into a professional masterpiece.
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Project Overview: Erthos wants a modern and minimalist design that reflects its love for clean lines, simplicity, greenery, and comfort. They prefer a straightforward, uncluttered approach while incorporating natural elements to create a serene and welcoming environment. However, the project needed to follow a strict budget, which meant we had to develop creative solutions to achieve the desired aesthetic without compromising quality and functionality.
Design & Implementation: We added a unique touch to our approach by incorporating a custom graphic called “ERTHOS.” This graphic is a white acrylic sign mounted on the top of the back wall and captures the essence of nature and simplicity. It served as a captivating focal point for the booth. To enhance the calming atmosphere, we also included carefully selected greenery in white planters, which complemented the modern and minimalist aesthetic while adding a touch of natural elegance. Our dedicated team worked hard to ensure a seamless execution, and Marc helped to deliver a successful and visually striking booth.
Results: Erthos was highly satisfied with the project’s results and gave positive feedback. Attendees at the trade show were captivated and invited by the booth’s modern, minimalist design that aligned with Erthos’ preferences. The focal point of the booth, a custom graphic that read “ERTHOS,” garnered admiration from visitors and helped reinforce the company’s brand identity. By incorporating greenery and natural elements, the booth’s atmosphere was calming and memorable for all. Erthos expressed interest in expanding its presence at future trade shows and plans to have a larger booth next year. They also want to continue partnering with Synergy for future exhibit design needs.
Unveiling the Captivating Permanent Installation of the American Italian Cultural Center Museum
The completion of the brand new permanent installation at the American Italian Cultural Center Museum in New Orleans is a momentous occasion. This collaborative exhibit, designed and built by Synergy Design Group, Inc, magnificently showcases the rich cultural heritage and journey of American Italians. This vision became a remarkable reality through the efforts and expertise of Synergy Design Group, Inc.
Synergy Design Group, a New Orleans-based firm, collaborated with the center to authentically represent the American Italian community throughout the exhibition. Undoubtedly,Their approach to design and attention to detail resulted in a narrative that eloquently tells the story of American Italians. The Synergy Team used televised videos to give a dynamic multimedia presentation of American Italian Culture.
With this in mind, , the creative expertise of Synergy Design Group is prominently displayed throughout the museum’s permanent installation. Visitors are enthralled by the striking display case information wall and captivated by the immersive 3D Letters History Wall. A particular highlight is the “Soul of Sicily” installation, which transports visitors into the vibrant culture and history of Sicilian Americans. Adding a touch of whimsy and charm, the 3D letter gift shop wallpaper enhances the overall visitor experience.
American Italian Cultural Center in New Orleans – Museum Display – Historic Jersey
In addition to, Synergy Design Group uses display cases and podiums of vintage jerseys and other mementos to highlight the American Italian culture. These artifacts serve as poignant reminders of the invaluable contributions made by generations of Italian Americans. What’s more, These carefully designed installations highlight their profound cultural significance within the broader American context.
In reality, The museum is a dynamic representation of the American Italian experience, constantly evolving with the collaboration of Synergy Design Group. The American Italian Cultural Center Museum stands as a testament to the shared history and cultural contributions of Italian Americans. Through the meticulous design work of Synergy Design Group, Inc, visitors embark on a journey of the American Italian community.
See more about the Items Synergy used in this display:
Cox and Synergy Sail at Filbs Tradeshow. At the FLIBS tradeshow in Fort Lauderdale, Florida, Cox PowerTrain stole the spotlight from October 26th to 30th, 2022. They unveiled their state-of-the-art outboard engine, positioning themselves as a company ready for the future. Their tagline, “An outboard engine fit for the future,” aimed to captivate attendees with their groundbreaking technology. Helping them achieve this goal was the renowned Synergy Design Group. Synergy crafted an impressive 25×15 booth under the show’s outdoor covered tent area that left a lasting impression on all visitors. Synergy Design Group, known for its innovative and immersive exhibit designs, spared no effort in creating a visually striking booth for Cox PowerTrain. They leveraged high-quality products and creative design elements to ensure the booth stood out amidst the sea of displays at FLIBS.
To enhance the functionality of the booth, Synergy Design Group used a raised flooring platform with an ADA ramp. This platform added visual interest while providing a seamless and accessible pathway for visitors to navigate the booth. This choice is to showcase Cox PowerTrain’s commitment to inclusivity and accessibility.
The booth’s back, and side walls featured custom dye-sub graphics, creating a visually stunning backdrop that perfectly complemented Cox’s branding. The seamless tension fabric gave the booth a polished look, capturing the attention and drawing people into the exhibit. For added impact, Synergy Design Group incorporated a custom display, which included extra height and back wall length, along with dibond exterior and “ribbon” sign details. This custom display provided additional space to showcase Cox’s products and acted as a striking visual element.
The LED Smart TVs
To engage visitors further, a strategically placed 65″ LED Smart TV showcased dynamic videos and presentations,
immersing attendees in the world of Cox PowerTrain’s innovative outboard engine. The LED screen’s captivating visuals and
informative content left a lasting impression on visitors, solidifying Cox PowerTrain’s position as an industry leader.
Synergy Design Group also addressed practical considerations by incorporating custom crate storage within the booth. This custom storage solution ensured that all materials and belongings remained neatly organized and easily accessible. Maintaining a clean and clutter-free booth throughout the event, the custom crate storage was a hit.
The booth’s custom counter, featuring backlit LED edging, exuded sophistication and elegance. Its sleek design and beautiful lighting drew attention to Cox PowerTrain’s product displays, creating a focal point within the booth that enticed attendees to engage with the brand. To reinforce the brand identity and increase visual impact, Synergy Design Group included custom halo-lit 3D letters. These eye-catching, illuminated letters added depth and dimension to the booth, leaving a lasting impression on visitors.
Cox PowerTrain Steers into FLIBS Tradeshow with Innovative Booth Design.
With their exceptional booth design and captivating tagline, Cox PowerTrain successfully left a lasting impression on attendees at the FLIBS tradeshow. Synergy Design Group’s meticulous attention to detail and dedication to creating an immersive experience significantly impacted the booth’s success. Cox and Synergy Sail at FILBS Tradeshow are starting a beautiful collaboration together.
Read more about Items Synergy used in this design:
We were thrilled to partner with WCG in creating a stunning 20×20 exhibit at SCOPE in Orlando, FL, from February 6th to 9th, 2023. Our innovative design elements, including LED counters, banner stands, custom flooring, and strategic booth layouts, helped to create an immersive and memorable experience for attendees.
The booth’s focal points were the sleek LED counters, which showcased WCG’s products and added a touch of sophistication with their vibrant lighting. Strategically placed banner stands to capture attention with high-quality graphics and visuals highlighting WCG’s brand messaging. Custom flooring was used to guide visitors through the booth, and even a hidden closet for storage, adding elegance and facilitating wayfinding.
The strategic placement of meeting areas allowed for conversations, and the hidden closet provided a convenient storage solution for materials and belongings, keeping the booth clean and clutter-free. Overall, the exhibit was a resounding success, with a seamless flow and engaging experience for WCG and its visitors. We look forward to continuing our partnership with WCG and creating more remarkable exhibits in the future, helping them make a lasting impression at SCOPE and beyond.
We are thrilled to share our recent success designing booths for five esteemed companies at the 2023 Seafood Expo North America in Boston. Our team has been hard at work, using our creative minds and technical skills to bring each company’s vision to life.
Villa Seafood – 10×20 Booth with LED Counter Villa Seafood wanted a booth that would captivate attention and highlight their premium seafood products. Our team designed a sleek, modern 10×20 booth with a stunning LED counter that created a vibrant focal point. The booth featured tasteful branding and ample space for meeting with the attendees.
Laitram Machinery – 10×20 exhibit with a Kiosk Laitram Machinery needed a booth to showcase their cutting-edge seafood processing equipment. Our team created a dynamic 10×20 exhibit with a prominent front kiosk that drew visitors in. The booth incorporated interactive displays and engaging graphics to effectively communicate Laitram Machinery’s innovative solutions.
Seaborn – 10×30 exhibit with custom acrylic and a huge couch Seaborn wanted a booth providing a comfortable and inviting space for networking and business meetings. Our team designed a 10×30 booth with a custom acrylic entrance with their logo on it, an oversized couch for relaxation, and strategically placed graphics to create a cohesive and visually appealing visitor experience.
Del Pacifico – 10×10 Booth with inviting graphics Del Pacifico needed a booth to stand out in a smaller space and make a significant impact. Our team created a visually compelling 10×10 booth with inviting graphics that drew visitors in. The booth featured a clean, minimalist design with bold branding, showcasing Del Pacifico’s commitment to sustainability and quality.
Innovation Norway – 20×50 Booth with brand sections Innovation Norway required a booth representing multiple companies and showcasing the best Norwegian seafood. Our team designed a sprawling 20×50 booth divided into eight distinct sections, each representing a different brand. Despite the individual sections, the booth maintained a cohesive overall design, incorporating Norwegian elements and branding to create a seamless experience for visitors.
We are proud of our team’s hard work and dedication in creating these stunning booths for our clients. The Seafood Expo North America was a huge success, and we received rave reviews from our clients and event attendees. We look forward to more exciting projects in the future, pushing the boundaries of exhibit design and creating unforgettable experiences for our clients and their audiences. Stay tuned for more updates on our upcoming projects and design inspirations!
We were honored to work with our client to create a Memorial Wall that pays tribute to the courageous law enforcement officers who have given their lives in the line of duty. Every detail of the wall was carefully considered, from the materials used to the design elements incorporated into the display.
One of the critical design elements we utilized was backlit panels to showcase the photos of the fallen officers. The soft glow of light behind each photo creates a moving and reverential display, highlighting the faces of these heroes who have made the ultimate sacrifice.
The materials chosen for the Memorial Wall were also thoughtfully selected to ensure durability and timelessness. We used wood laminate to create a natural and warm aesthetic, symbolizing the connection between the officers and the communities they served. Meticulously applied to the panels, Vinyl lettering adds a clean and professional touch, making it easy for visitors to read the names and stories of the fallen heroes. Additionally, navy 3D letters were used to add depth and distinction to the display, paying homage to the traditional colors of law enforcement.
The brand identity was seamlessly woven into the design of the Memorial Wall, with the logo featuring a badge and a star proudly displayed on the wall. The color palette of blue and gold, drawn from the logo, was integrated into the design, creating a cohesive and impactful visual experience that reflects the courage and sacrifice of the fallen officers.
In conclusion, we are proud to have worked with our client to create a Memorial Wall that genuinely honors the brave law enforcement officers who have given their lives in the line of duty. The use of backlit panels, wood laminate, vinyl lettering, and navy 3D letters, along with the brand identity, create a moving and impactful tribute. We are grateful to have been a part of this project.
ASV Global’s (now known as L3 ASV) custom exhibit design looks amazing at the Navy League’s Sea-Air-Space Maritime Exposition 2018. For example, custom details like the sculptural back wall, 3D up-lit logo and custom counter with an integrated monitor increase our client’s visibility and draw in attendees. Furthermore, the custom-built counter allows our client to display two video messages simultaneously.
The Players: Our client, Ocean Infinity, and over 400 maritime, defense and energy technology exhibitors.
The Challenge: Create an exhibit that increases our client’s brand visibility and highlights their record-breaking technology in Seabed Intelligence.
As a Result: An innovative, custom 10×10 trade show exhibit complete with 3D LED logos, a large monitor for video presentations and a custom media counter with an integrated tablet mount for Sea-Air-Space.
Custom 10×10 Trade Show Booth
Ocean Infinity’s autonomous underwater vehicle (AUV) is the focus of a vibrant graphic floor that makes you feel ready to submerge. In addition to aesthetics, this custom 10×10 booth is functional for our client’s trade show purposes. A meeting area made semi-private by a custom-shaped half wall helps team members communicate and build relationships with attendees. In addition, an interactive counter with an inset tablet increases Ocean Infinity’s engagement opportunities. Furthermore, the half wall is repositionable on the left or right side for future applications. Because of the custom halo-lit signage on the back wall and counter, our client has amazing presence and visibility.
We hope you visited Ocean Infinity’s booth at #SAS2018and learned about their record-breaking Seabed Intelligence technology. The capabilities of our client’s autonomous vehicles are astounding. Before your next show, reach out to Synergy to discuss future projects!
Born deep in the belly of New Orleans, we have a knack for creativity, fun, and resilience, just like our city
A mutually advantageous conjunction of distinct elements is in play when there is synergy. We create synergy using your marketing tools within your exhibiting strategy, so the result exudes professionalism and credibility.