Exploring different media to create unique looks for our customers is part of what makes this job so exciting. So when the Wilmark Group asked us to design a custom modular rental for Comprehensive Pharmacy Services at ASHP 2016 Las Vegas, we started with a 16-ft branded hanging sign to make Comprehensive Pharmacy Services’ brand visible from all sides of the show ﬂoor.
The most impressive scale? The front and rear entrance 16-ft spans of CPS logo headers. Perimeter sheer and backlit graphics incorporated the agency’s campaign and superhero imagery. This also gave a sense of privacy inside the booth. Function and aesthetics came together with a locking storage closet with monitors, serving as a divider between the front reception and the interior lounge.