Tag Archives: banner stand

Game On: Synergy Design Group’s High-Energy Booth for Motivosity

Project Overview

At Synergy Design Group, we created a fun, high-energy space for our client Motivosity, telling the story of what they do. We start with a game, which then leads to engaging conversations. The game doesn’t take over but invites people to stay longer and interact. The traffic flow created for the booth was designed to turn prospects into real clients.

Design & Implementation

The concept of the booth for Motivosity was a “Happy Factory” where people create their ideal work environment. A faux brick look provides a structure with an elevated, well-lit sign on a faux truss. We backlight button tabs, controls, and a semi-dimensional wheel and conveyor belt. Bright lighting highlights the wheel and other factory-designed elements. Our display features Carl Mini Plush, slippers, and socks in fun game pipes. The back graphics include small kiosks for demos.

Project Overview

We feature custom “Motivosity” and “MV” signage with reflective paint. Our “Happy Factory” sign is LED neon, 69″w x 23″h, with a white Sintra backer. The “Spin to Win” sign is 26″w, LED neon. Circular elements use 1/2″ Sintra with LED tape backlighting. A 48″ LED prize wheel has applied magnetic graphics and mounts to a custom cabinet. Our “Conveyor Belt” floating shelf, 23″w x 2″h, is clad in Sintra. The interactive survey area includes a pedestal with clear acrylic tubes of various thicknesses. All of these elements combine to create an enticing booth for clients to come in to play and stay to learn, then leave with a prize reminder of their good experience. At Synergy Design Group, we bring creativity and engagement to every project, ensuring our clients stand out and succeed.

Preparing for LRA 2024: Tips for Exhibitors

LRA Blog Banner

Hello, esteemed food industry professionals! As Synergy Design Group, we bring to you our extensive experience in designing trade show booths and planning exhibits. We understand the significance of the Louisiana Restaurant Association Expo (LRA) for your business and are thrilled to share our comprehensive guide to preparing for LRA 2024. This guide will cover everything from booth design ideas to promotional strategies and networking tips. Let’s embark on this journey together!

Anova SENA 2024

Understand Your Goals

Before you start planning your booth, it’s crucial to understand your goals for LRA 2024. Are you looking to launch a new product, generate leads, or increase brand awareness? Knowing your objectives will guide all your decisions, from design to marketing strategies. Make sure your goals are specific, measurable, and realistic.

Design an Eye-Catching Booth

Warped sketch

Your booth is the first thing attendees will notice. Invest in a visually appealing design that reflects your brand’s identity. This is important because a well-designed booth attracts attention and communicates your brand’s values and personality. Use bold colors, clear signage, and engaging visuals. Incorporate interactive elements like product demos or touch screens to attract and engage visitors. Remember, a well-designed booth can make a lasting impression.

Plan Your Layout

The layout of your booth can impact the flow of traffic and the overall visitor experience. A well-planned layout can guide visitors through your space, ensuring they see all your products and services. It can also create a welcoming atmosphere and encourage visitors to stay longer. Plan a layout that encourages attendees to explore your space. Create distinct areas for product displays, demonstrations, and seating for private conversations. Ensure your booth is welcoming and easy to navigate.

We can pitch you Fresh New ideas for your custom design today, connect with us here.

Promote Before the Expo

Promotion shouldn’t start on the first day of the expo. Use social media, email newsletters, and your website to build excitement beforehand. Announce your participation, share sneak peeks of what you’ll showcase, and encourage your audience to visit your booth. A solid pre-show marketing campaign can drive traffic to your booth.

Photo courtesy of Louisiana Restaurant Association

Offer Engaging Activities

Engage attendees with activities like live demonstrations, tastings, or contests. These activities can draw a crowd and provide opportunities for meaningful interactions. Ensure your activities align with your brand and products, offering value to your visitors.

Train Your Team

Your booth staff is the face of your company at LRA 2024. Train them to be knowledgeable about your products and services, approachable to encourage interactions, and engaging to keep visitors interested. They should be able to answer questions, demonstrate products, and initiate conversations. A well-prepared team can significantly enhance the visitor experience and help achieve your goals.

Collect and Follow Up on Leads

text: Let's do it with a google review. orange qr code with synergy logo

Many exhibitors prioritize lead generation. Establish a system for collecting contact information from visitors, using digital tools like QR codes or mobile apps to streamline this process. After the expo, follow up promptly with your leads. This is important because following up shows your interest in the potential customer and can lead to a sale. Personalized follow-ups can convert leads into customers, contributing to your business growth.

Network Effectively

LRA is an excellent opportunity to network with industry professionals. Networking can lead to new business opportunities, partnerships, or collaborations. Attend networking events, panel discussions, and other activities. Bring plenty of business cards and be ready to introduce yourself and your business. Building relationships with other professionals can open doors to new opportunities.

Analyze and Improve

After LRA 2024:

1. Take the time to analyze your performance.

2. Review your goals and assess whether you achieved them.

3. Gather feedback from your team and visitors to identify areas for improvement.

4. Use these insights to refine your strategy for future events.

Conclusion

Preparing for LRA 2024 is a journey that requires careful planning and execution. By following these tips, you can create a memorable and successful exhibit that not only achieves your goals but also exceeds your expectations. At Synergy Design Group, we are here to support you every step of the way. Let’s make LRA 2024 your most successful expo yet!

Remember, you are not alone in this journey. Feel free to reach out to us for more information or assistance with your exhibit planning. We are here to support you and look forward to seeing you at LRA 2024!

Leveraging Data Analytics for Trade Show Success

leveraging data analytics for trade show bANNER

At Synergy Design Group, we believe in the power of leveraging data analytics to transform trade show strategies. By using data analytics, we can gain valuable insights to optimize our approach, improve lead generation, and accurately measure ROI. Let’s explore how these tools can enhance our trade show success.

Firefly By using data analytics, we can gain valuable insights to optimize our approach, improve lea

Understanding Attendee Behavior

Data analytics allows us to track attendee behavior at trade shows. We can see which booths are getting the most traffic, which products are drawing the most interest and even the peak times for engagement. This information helps us to better understand what attendees are looking for and how to capture their attention effectively.

Optimizing Booth Design

Navusoft Sketch

With insights from data analytics, we can refine our booth design to attract more visitors. By analyzing which elements of our booth draw the most engagement, we can make data-driven decisions to enhance its visual appeal and functionality. This ensures that our booth stands out in a crowded trade show environment.

Enhancing Lead Generation

Data analytics helps us identify the most effective lead generation tactics. By tracking which strategies result in the highest quality leads, we can focus our efforts on methods that yield the best results. This might involve adjusting our pitch, improving our promotional materials, or targeting different demographics.

We can pitch you Fresh New ideas for your custom design today, connect with us here.

Personalizing Interactions

Understanding the preferences and behaviors of attendees allows us to personalize our interactions. Data analytics can provide insights into the interests of specific attendees, enabling us to tailor our conversations and demonstrations to meet their needs. Personalized interactions are more likely to result in meaningful connections and higher conversion rates.

Firefly Understanding the preferences and behaviors of attendees allows us to personalize our intera

Measuring ROI

One of the most significant advantages of data analytics is its ability to measure ROI accurately. We can track metrics such as the number of leads generated, the quality of those leads, and the resulting sales. This data helps us understand the true value of our trade show participation and make informed decisions about future investments.

Identifying Trends

Data analytics allows us to identify trends within our industry and among trade show attendees. By analyzing data from multiple events, we can spot emerging trends and adapt our strategies accordingly. Staying ahead of industry trends gives us a competitive edge and positions us as leaders in our field.

Improving Follow-Up Strategies

Firefly Effective follow-up is crucial for converting leads into customers. Data analytics provides

Effective follow-up is crucial for converting leads into customers. Data analytics provides insights into the most effective follow-up strategies. We can analyze the timing, content, and method of our follow-ups to determine what works best. This ensures that our follow-up efforts are both timely and impactful.

Allocating Resources Efficiently

 By understanding which aspects of our trade show strategy yield the highest returns, we can allocate our resources more efficiently. Data analytics helps us identify which activities deserve more investment and which ones can be scaled back. This results in a more cost-effective approach and maximizes our overall success.

Enhancing Team Performance

Finally, data analytics can improve our team’s performance. By tracking individual and team metrics, we can identify strengths and areas for improvement. This allows us to provide targeted training and support, ensuring that our team is always performing at its best.

At Synergy, we provide personalized training powered by The Ganon Group, learn more here.

Conclusion

Data analytics is a powerful tool that can significantly enhance our trade show strategies. By leveraging data, we can optimize our approach, improve lead generation, and accurately measure ROI. At Synergy Design Group, we are committed to using data analytics to achieve trade show success and drive business growth. Let’s harness the power of data to make our next trade show our most successful one yet!

Interactive Booth Experiences

Interactive Booth Experiences

At Synergy Design Group, we understand the power of interactive booth experiences. They captivate and engage attendees, creating memorable impressions. In this article, we’ll share tips and best practices for designing interactive booth experiences that stand out. We’ll also feature real-life examples to inspire your next project.

A man and a woman are standing in front of a coffee stand with a large screen on the wall behind them. The screen displays the Nucoffee™ logo and text about Nucoffee being a community of coffee lovers. there is an interactive kiosk, the coffee is on an led lit counter, a custom graphic of the world, and cafe chairs and table.Interactive Booth Experiences

Define Your Objectives

First, clearly define your objectives.
What do you want to achieve with your booth?
Are you aiming to generate leads, build brand awareness, or launch a new product? Knowing your goals will guide every design decision and ensure your booth delivers results.

a trade show people in the booth interested in the company's items

Know Your Audience

Understand your audience. Research their preferences and behaviors. This knowledge helps create interactive elements that resonate with attendees. For instance, tech-savvy audiences might appreciate virtual reality experiences, while younger crowds might enjoy gamified interactions.

Leverage Technology

Incorporate the latest technology to create a buzz. Touchscreens, VR headsets, and AR apps can transform a simple booth into an immersive experience. For example, we designed a booth for a tech company using AR to showcase their products in 3D. Attendees could explore product features interactively, leading to higher engagement.

At Synergy, we love experimenting with the latest tech in our designs, explore more here.

Create Hands-On Experiences

Interactive design engages all senses. Allow attendees to touch, try, and experiment with your products. A cosmetics company, for example, can offer makeup stations where visitors can test products. This hands-on approach attracts attendees and fosters a deeper connection with your brand

Firefly at a trade show offer makeup stations where visitors can test products. This hands-on approa

Incorporate Gamification

Gamification is powerful. By turning activities into games, you make the experience fun and memorable. We designed a booth for a fitness brand that included a virtual cycling race. Attendees competed against each other, creating excitement and drawing crowds. This interactive design entertained and educated visitors about the brand’s products.

Use Engaging Visuals

Visual appeal is crucial. Use high-quality graphics, videos, and lighting to draw people in. Dynamic visuals, such as LED walls displaying captivating content, enhance the booth’s attractiveness. For a recent project, we used a large LED screen to showcase a client’s product in action, capturing attention.

logicar4_2016

Offer Personalized Experiences

Personalization makes attendees feel valued. Use data to tailor experiences to individual preferences. For instance, we developed a booth where visitors could customize a product using a digital interface. This interactive design engaged attendees and provided valuable insights into consumer preferences.

Train Your Staff

Your booth staff plays a critical role. Train them to be friendly, knowledgeable, and proactive in engaging with attendees. They should understand the interactive elements of the booth and guide visitors through the experience seamlessly. A well-prepared team makes a significant difference in attendee satisfaction and engagement.

Gather Feedback

Finally, gather feedback to improve future booth designs. Use surveys, interactive kiosks, or direct conversations to understand what worked and what didn’t. For example, after an event, we used touchscreen surveys after an event to collect attendee feedback. This data was invaluable in refining our strategies and enhancing our interactive.

At Synergy, we love exploring many options for your custom booth, connect with us here.

Conclusion

Designing interactive booth experiences requires careful planning and creativity. By defining your objectives, knowing your audience, leveraging technology, creating hands-on experiences, incorporating gamification, using engaging visuals, offering personalized experiences, training your staff, and gathering feedback, you can create captivating booths that leave a lasting impression. At Synergy Design Group, we’re dedicated to helping you achieve just that.

Preparing for a Trade Show: Making Your Trade Show Experience a Success – Volume 2

Trade shows offer businesses a prime opportunity to promote their offerings, engage with prospects, and expand networks. To make the most of these events, it’s essential to employ effective promotional strategies and ensure your staff is equipped to excel. This guide will explore strategies for attracting visitors to your booth and provide tips for staff training to maximize your trade show experience.

Unleash Your Promotional Strategies

it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

Now that we’ve covered promotional strategies, let’s focus on training your staff to ensure they make the most of every interaction at the trade show.

Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, trade show success requires a combination of effective promotional strategies and well-trained staff. By implementing these strategies and providing thorough training, you can enhance your booth’s visibility, engage attendees effectively, and ultimately, achieve your trade show objectives.

Preparing for a Trade Show: A Beginner’s Guide – Volume 1

Trade shows offer unparalleled opportunities for businesses to showcase products, connect with potential customers, and network within their industry. However, success at these events hinges on thorough preparation. This beginner’s guide will lead you through essential steps to ensure readiness for your upcoming trade show. From defining objectives to selecting the right show and crafting a detailed exhibitor checklist, we’ve got you covered.

Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

Generating leads

Making sales

Increasing brand awareness

Networking with industry peers

Having clear and specific goals will serve as your guiding light throughout the preparation process.

Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

The relevance of the trade show to your industry

The size and reach of the event

The location and logistics of attending

Picking the perfect trade show ensures you present your products or services to the right audience.

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
boergar side

With clear goals and the right show selected, let’s move on to building your exhibitor checklist to ensure a seamless execution of your strategy.

Building Your Exhibitor Checklist

Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

Eye-catching graphics and signage

Display materials that showcase your products or services

Comfortable seating for your team and visitors

Adequate lighting to highlight key areas

A well-designed booth will attract attendees like a magnet.

Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

Brochures and flyers

Business cards

Product samples

Merchandise (branded pens, tote bags, etc.)

These materials serve as valuable takeaways and reminders of your brand.

Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:

Computers or tablets for presentations

Audio-visual equipment for demonstrations

A reliable internet connection for real-time interactions

A tech-savvy booth can help you stand out from the crowd.

Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

Your products or services

Engaging with attendees

Handling inquiries and objections

Using lead capture tools effectively

A well-prepared team is your secret weapon at the trade show.

Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

Shipping options and timelines

Storage solutions for your booth components

Backup plans for unexpected delays

Smooth logistics ensure a stress-free setup.

Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

he image shows a Coca-Cola booth at an event. There are tables and chairs set up in front of the booth. Alt text for the image: A Coca-Cola booth with tables and chairs at an event.
The image shows an IMB booth at a convention. The booth is decorated with a large banner that says "IMB Partners: We are entrepreneurs at heart" and features a logo that is a combination of the letters "IMB" and a stylized gear. The booth also has several tables and chairs, and their are custom graphics and a hanging sign.
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, thorough preparation is key to trade show success. By defining clear objectives, meticulously planning booth setup, and ensuring staff readiness, you can elevate your trade show experience. Remember, effective preparation maximizes your chances of achieving your goals and making a lasting impression at the event.

A Dynamic Custom Designed Booth for AB Dynamics

Project Overview: 

We, at Synergy Design Group, aim to showcase four products for AB Dynamics’ custom designed booth: TV screens with videos, car simulators, and life-size soft pedestrian on top of a soft motorcycle. The client seeks a custom designed booth inspired by our previous design SHRM’s GOCO example, specifically admiring its layout, particularly the Center Tower. They are open to simplifying the tower or using a back wall with a potential lightbox. We’ll also confirm the wall specifications. Drawing inspiration from our SYSCO booth, we aim to create a lightweight, visually engaging design.

Design & Implementation: 

We were challenged to create a unique and visually captivating exhibit. Inspired by our GOCO design from SHRM, we knew the layout of the sections, especially the Center Tower, resonated with the client. To address this, we opted to switch the Tower design for a back wall. The TV screens with looping videos, car simulators, and physical products like the  soft pedestrian and soft motorcycle were highlighted and the focal point of the design. 

Another key consideration was the contour-lightweight aspect. Building on our experience from the SYSCO booth design, we tackled this challenge by employing innovative materials and construction techniques. This approach not only met the client’s need for a visually engaging booth but also ensured that the exhibit remained portable and easy to assemble. Ultimately, our unique solution provided a memorable and interactive experience for attendees while effectively showcasing all four products.

A red carpet table and chairs with the DRI 晋 and AB DYNAMICS™ logos, and text saying "Driving Automotive Innovation" and "Advanced solutions for ADAS testing and AV technology evaluation".
The image shows a 3D rendering of a custom designed booth for AB Dynamics, a company that provides testing and engineering services to the automotive industry. The booth is designed to be modern and inviting, with a focus on showcasing the company's latest products and services. The main feature of the booth is a large, interactive display that allows visitors to learn more about AB Dynamics' capabilities in areas such as vehicle dynamics, emissions testing, and crashworthiness testing. The booth also features a meeting area where visitors can speak with AB Dynamics representatives about their specific needs.

Results: 

Our exhibit received outstanding feedback, being lauded as one of the show’s best stands. Looking ahead, we’re planning to reuse the same stand design for two upcoming U.S. events: the current one and NOVI in Michigan, both organized by the same entity. This approach optimizes the use of our exhibit and potentially justifies a purchase investment, as mentioned by the client. We’re also considering expansion opportunities in the U.S. market through NURINA U.S. shows. To ensure our continued success, we’ll follow up in mid-December as part of our future planning process.

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Creating a Cohesive Large Trade Show Booth: Two Companies, One Booth

A digital wallet stand at a conference, with the text "SECURING CREDENTIALS", "Modern, Low-profile & Lightweight Solution", "Express®", "SCYTALES", "Digital Ide", "GET MOBILE IN", "SCYTALES DIGITAL ID WALLEY", "A WINNING COMBINATION", "Digital (demy", "y Waller", "SCYTALES", and "G" visible.

Project Overview

We faced several challenges and specific requirements when designing the client’s large trade show booth. The booth, with our products featured prominently, is L-shaped with a 20ft height allowance and the option to create an island. Our goal is to merge technology seamlessly, incorporating three product displays while ensuring an open, clean, and simple design. To meet their needs, we’ll include a central storage closet and create open areas with high tops, a relaxed meeting area with soft seating, and movable poufs. The client prefers a design that highlights storage solutions and accommodates approximately 15 working individuals, emphasizing the importance of design cohesiveness as it’s for two companies within a single booth.

A booth with chairs and televisions in a convention center. The booth has the text "TECTING IDENTITIES" and logos for DRI, AB Dynamics, and Infineon.

Design & Implementation

 When crafting our solution for the large trade show booth, we focused on an open concept to seamlessly unite two companies. We ingeniously connected demo stations with a curved custom overhead structure adorned with graphics. This approach creates a cohesive and engaging experience for both companies, achieving the desired design cohesiveness. Additionally, we ensured ample storage solutions, addressing the client’s emphasis on efficient storage in this 20 x 40 co-branded trade show environment.

Results

 Our design of the large trade show booth successfully met the challenge and client’s vision. The L-shaped layout with a 20ft height and island option created a captivating space. Seamless integration of technology and three product displays enhanced the booth’s appeal. The open, clean, and simple design delighted visitors.

The central storage closet and strategically placed high-tops, soft seating, and movable poufs optimized functionality. The cohesiveness of the design effectively brought together two companies, delivering an engaging experience. Notably, the ample storage solutions we provided met the client’s emphasis on efficiency in this 20 x 40 co-branded trade show booth.

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
A 3D rendering of a digital identity booth. The booth has a white exterior with a blue sign that says "Digital Identity." Inside the booth is a white chair and a black table. A laptop computer is sitting on the table.large trade show booth

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Shine with an Outdoor Display

A utility truck and an inflatable balloon man standing next to each other on a blue carpet in a parking lot.

Project Overview

Our client, Tempest Storm Rental, desired a 40×40 outdoor display space for The Utility Expo in Louisville, Ky. They wanted a unique, recognizable presence and an area to showcase their brand while staying true to their core message. This outdoor display needed a setup to be transported in the back of a 16ft long, 4ft wide truck, emphasizing efficiency. It was planned to shift the red swirl to the Tempest green color to align with their rebranding efforts. The transition for the swirl also needed to be seamlessly integrated into their Expo presence. Since the event was outdoors, the client required a large covered area or branded tent to provide shelter and enhance visibility. The challenge was to balance their branding transition with the need for a distinct outdoor space.

Design & Implementation

With this outdoor display, we introduced a custom inflatable tent ideally suited to create a standout presence for the outdoor event. This inflatable structure provided ample space and withstood various weather conditions. We utilized sandbags strategically to secure the setup against wind and other elements, ensuring stability.We introduced an inflatable dancer that captured attendees’ attention and added visual interest to the space for a touch of uniqueness. This eye-catching element entertained and aligned with the Tempest brand’s dynamic spirit. In addition, we designed a branded barrier to define the Tempest Storm Rental area, ensuring a clear and recognizable boundary. This barrier served functional and promotional purposes, enhancing brand visibility and marking a distinct presence at The Utility Expo.

An Outdoor Booth Display with A green and gray inflatable tent with a picnic table. There is a truck in the background.
A group of people standing and sitting around a picnic table next to a green inflatable tent. There is a TSR logo on the tent and a TEMPEST Storm Rentals banner next to it.

Results

The event saw an impressive turnout, with a record-setting gathering of over 21,000 utility construction professionals from all 50 states and 60 countries, with an estimated 300 attendees visiting their booth alone. The booth’s vibrant and distinctive look and feel on the outdoor floor garnered substantial attention, setting them apart from neighboring exhibits. TSR stated, “Clients expressed their overall satisfaction with our booth and the event coordination.” The branded barrier graphics, clearly visible from a distance, enhanced brand visibility. The inflatable dancer added personality to their booth and became a focal point for attendees, encouraging extended conversations. Our commitment to sustainability was seamless with the execution of their setup. In summary, the presence of TSR at The Utility Expo was a resounding success, marked by increased brand visibility, client satisfaction, and efficient use of resources.

Sure, here is an alt text for the image you sent: 3D rendering of a booth for TSR Equipment Rental ResourceOpens in a new window www.cadcrowd.com 3D rendering of a booth for TSR Equipment Rental Resource A 3D rendering of a booth for TSR Equipment Rental Resource. The booth is white with blue and green accents. The TSR Equipment Rental Resource logo is prominently displayed on the front of the booth. In front of the booth is a picnic table with a red umbrella.

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Sustainable Trade Show Booth: Lapeyre’s Synergy Design Group Journey

A blue and white booth with a TV on the wall with the text"LAPEYEE STAIR", and "the metal stair experts" on the wall. The booth has a stainless steel safety stair on the left side. There is also 3 backlit backwalls, The text "LAPEYRE STAIR", "OSHA, IBC compliant crossover systems", "stainless steel", "utility stairs", are visible on the Backlit walls.

Project Overview: 

Synergy Design Group designed a sustainable trade show booth for Lapeyre’s four key events. Lapeyre, a safety solutions pioneer, challenged us to enhance their presence at Promat Chicago, Natl Steel Conf Charlotte, PackExpo Vegas, and Natl Safety Expo. These events were vital to their marketing strategy. They needed a booth with a standing kiosk, tables, chairs, space for equipment, Crossover Stairs, a high-top table, TV screen, podium, carpeting, and backdrop graphics. Budget details were unclear, but they sought “best” and “better” quotes with concierge service, excluding reps from setup and takedown.

Design & Implementation:

To meet Lapeyre’s challenge of optimizing their presence at diverse trade shows, we proposed an efficient, cost-effective turnkey rental solution. This custom booth includes a standing kiosk, tables, chairs, dedicated equipment space, a high-top table with a TV screen, a podium, plush carpeting, and a compliant backdrop. What truly distinguishes our solution is its user-friendly design. Lapeyre’s representatives can concentrate on engaging potential customers, while our team takes care of hassle-free setup and takedown.

Additionally, we provide Lapeyre with two comprehensive quotes, one for essential features and another for enhanced options. This flexibility allows them to choose the best fit for their budget while maintaining a top-notch trade show presence. Our partnership with Lapeyre remains strong, with a sustainable approach that repurposes booth elements, minimizing waste and further enhancing their trade show success.

 

LAPEYRE Booth Display at PROMAT Chicago, March 20-23, 2023. Size: 20x25 peninsula. Booth # S415. Features a 20x25 carpeted flooring with 30 oz padding. 10' light box pillars with angled blue laminate bases and LED edge up-lights. Custom SEG dye sub seamless tension fabric graphics for tower front and side return walls. Back wall with screen mounting hardware, locking closet, and white infills. Wood laminate and white top counter with open rear shelving. Pub/bar table, barstool, and various rental elements
A large blue backwall with a screen on it. The sign has the text "LAPEYRE STAIR", "BOLTED ACCESS STAIRS", "CODE-COMPLIANT FACILITY STAIRS", and "the metal stair experts" on it. The screen on the sign is displaying a video of a metal staircase.Sustainable Trade Show Booth

Results: 

Our turnkey rental booth solution was a success for both Lapeyre and the environment. It is a sustainable, cost-effective, and easy-to-use solution that can help businesses of all sizes achieve their marketing goals. Lapeyre is planning to use the turnkey rental booth at future trade shows. we’re excited to continue our partnership with Lapeyre and explore innovative ways to enhance their trade show presence further. Our journey together has not only achieved impressive results but also laid a sustainable foundation for future success.

A 3D rendering of a Lapeyre stair booth. The booth features a staircase with a yellow railing and a large screen on the wall behind it. The Lapeyre stair booth specializes in OSHA and IBC compliant crossover systems.

Read more about Synergy Design Group’s Projects:

WCG DIA

ACCENTURE

WARPED

AICC