Tag Archives: branding

Workboat 2021

A blue booth with a large sign on the wall that says "Up to 30 years of corrosion protection. The secret to significant savings with patented covalox technology." The sign also includes the logos of Jotun and Jotacote UNIVERSAL S120.
A blue and white booth with stairs leading up to it. The booth has the text "MP MARITIME PARTNERS Occupancy 9 exhibit designed by SYNERGY DETOR GROUP" on it.
A booth with tables and chairs inside of it. The booth has a white backdrop and a black banner on the wall that says "TTEL 1005 SINCE 2". The banner also includes the logos of TTEL and Germany. There are several tables and chairs in the booth, and some of the tables have laptops on them.
A control panel and stools on a blue carpeted floor in front of a large military ship. The control panel has several buttons and knobs, and the stools are facing the ship. The text "PEARLSON SHIPLIFT F AVENTORS OF THE MODERN SHIPLIFT THE LEGACY CONTINUES 55555 62" is visible on the control panel. Workboat
A model of a Cox outboard motor on display at a boat show. The motor is silver and black, and it has the words "COX CX0300 DINING STANDARDS IN MARINE PROPULSON A DIESEL OUTBOARD. WITHOUT COMPROMISE GO DIESEL CHOICE" on it.
A group of stools sitting around a table in a room. The stools are black and white, and the table is dark wood. There is a television on the wall behind the table. The text "exhibit designed by SYNERGY DESIGN GROUP" and "POINT POWER" are visible on the table.

In December, thousands of maritime industry professionals came together to network and discover new products at the International Workboat Show in #NOLA. Our clients for #IWBS21 provide a variety of commercial vessel solutions and marine equipment. They stood out on the trade show floor with their eye-catching #exhibitdesigns that showcase their innovative products and high-quality services.

We enjoyed collaborating with Jotun, Pearlson Shiplift, Schottel, Cox PowerTrain, Point 8 Power, and Deepfried’s client, Maritime Partners, on their booth designs to highlight who they are and what they do! We can’t wait to see Workboat in 2022!

#SynergyDesignGroup #mindovermatter #workboat #exhibitdesign #tradeshow #neworleans #NOLAevents #maritime #20x20exhibit #10x20exhibit #20x30exhibit #25x40island #islandexhibit #marine #workboat #tradeshowbooth

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New Orleans Tourism Marketing Authority Debuts New Brand


Introducing New Orleans & Company

May 16th, 2018 was a special day for New Orleans and our Synergy team. We attended the brand launch party of one of the city’s most influential organizations. The New Orleans Metropolitan Convention & Visitors Bureau became New Orleans & Company. The New Orleans tourism marketing organization’s rebrand was the first in six decades and timely as we honored New Orleans’ Tricentennial.

The Meaning Behind the Rebrand

After rousing musical performances from Black Magic Drumline and the Victory Belles, New Orleans & Company President and CEO Stephan Perry revealed the new name and its meaning. “Company” refers to enterprise but also to the city’s warm and hospitable culture. Perry stated, “We believe that our culture is our greatest strength and […] the people of New Orleans create that culture.” The inclusive rebrand aims to represent the city’s residents, thousands of tourism industry employees and visitors.

Stephan Perry, President and CEO New Orleans & Company reveals the new brand name at the launch party on May 16, 2018.

Following the announcement of New Orleans & Company’s new brand, we took to the streets for a celebratory second line. We paraded our way through the French Quarter to the sounds of the Young PinStripe Brass Band. We danced alongside Mardi Gras Indians and almost bumped into stilt-walkers as we waved our New Orleans & Company handkerchiefs. Finally, the festivities concluded at the Steamboat Natchez with a champagne toast alongside the Mississippi River.

Members of the Young PinStripe Brass Band set the tone for an afternoon of celebration.
The launch party concluded with a champagne toast at the Steamboat Natchez.

The Importance of Tourism Marketing

After the event we mused about why New Orleans is so alluring to visitors from around the globe. We realized that in today’s independent world, our “Do Whatcha Wanna” lifestyle brings people together (Rebirth Brass Band, 1997). At the launch party, Gregory Rusovich, CEO Transoceanic Development and New Orleans & Company’s 2018 Chairman of the Board explained that “New Orleans is the most authentic city in the world because of our unique culture. That’s the reason why millions visit each year.” And as Perry emphasized, culture exists because of the people. So in honor of New Orleans’ 300th birthday, we celebrate New Orleans & Company and the citizens who made this city great in the past, present and future.

Without "culture-bearers" like the Mardi Gras Indians, New Orleans "loses its soul," explained Perry during Wednesday's launch party.

Podium Signage for the Port of New Orleans’ Speaking Engagements


Capable of handling over 20 million square feet of cargo and welcoming over 1 million cruise passengers, the Port of New Orleans is a “modern Gateway” to world trade and economic activity (“Port NOLA Strategic Master Plan,” 2018). The Mississippi River hub plans to expand its reach over the next two decades. Therefore, to gain support from stakeholders the Port hired Synergy to design podium signage for two lecterns used during board meetings and announcements.

We mounted custom 3D signage onto the Port’s first podium in August of 2017. The brushed aluminum popped against the rich mahogany. In addition, the signage showed off our client’s beautiful icon. In May of 2018 we installed the Port’s logo and signage onto a second podium, increasing cohesion and visibility.

The lecterns serve as marketing assets during press conferences and meetings. The podiums also provide a sturdy platform for the Port of New Orleans’ bright future.