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Interactive Booth Experiences

Interactive Booth Experiences

At Synergy Design Group, we understand the power of interactive booth experiences. They captivate and engage attendees, creating memorable impressions. In this article, we’ll share tips and best practices for designing interactive booth experiences that stand out. We’ll also feature real-life examples to inspire your next project.

A man and a woman are standing in front of a coffee stand with a large screen on the wall behind them. The screen displays the Nucoffee™ logo and text about Nucoffee being a community of coffee lovers. there is an interactive kiosk, the coffee is on an led lit counter, a custom graphic of the world, and cafe chairs and table.Interactive Booth Experiences

Define Your Objectives

First, clearly define your objectives.
What do you want to achieve with your booth?
Are you aiming to generate leads, build brand awareness, or launch a new product? Knowing your goals will guide every design decision and ensure your booth delivers results.

Know Your Audience

a trade show people in the booth interested in the company's items

Understand your audience. Research their preferences and behaviors. This knowledge helps create interactive elements that resonate with attendees. For instance, tech-savvy audiences might appreciate virtual reality experiences, while younger crowds might enjoy gamified interactions.

Leverage Technology

Incorporate the latest technology to create a buzz. Touchscreens, VR headsets, and AR apps can transform a simple booth into an immersive experience. For example, we designed a booth for a tech company using AR to showcase their products in 3D. Attendees could explore product features interactively, leading to higher engagement.

At Synergy, we love experimenting with the latest tech in our designs, explore more here.

Create Hands-On Experiences

Interactive design engages all senses. Allow attendees to touch, try, and experiment with your products. A cosmetics company, for example, can offer makeup stations where visitors can test products. This hands-on approach attracts attendees and fosters a deeper connection with your brand

Firefly at a trade show offer makeup stations where visitors can test products. This hands-on approa

Incorporate Gamification

Gamification is powerful. By turning activities into games, you make the experience fun and memorable. We designed a booth for a fitness brand that included a virtual cycling race. Attendees competed against each other, creating excitement and drawing crowds. This interactive design entertained and educated visitors about the brand’s products.

Use Engaging Visuals

Visual appeal is crucial. Use high-quality graphics, videos, and lighting to draw people in. Dynamic visuals, such as LED walls displaying captivating content, enhance the booth’s attractiveness. For a recent project, we used a large LED screen to showcase a client’s product in action, capturing attention.

Offer Personalized Experiences

logicar4_2016

Personalization makes attendees feel valued. Use data to tailor experiences to individual preferences. For instance, we developed a booth where visitors could customize a product using a digital interface. This interactive design engaged attendees and provided valuable insights into consumer preferences.

Train Your Staff

Your booth staff plays a critical role. Train them to be friendly, knowledgeable, and proactive in engaging with attendees. They should understand the interactive elements of the booth and guide visitors through the experience seamlessly. A well-prepared team makes a significant difference in attendee satisfaction and engagement.

Gather Feedback

Finally, gather feedback to improve future booth designs. Use surveys, interactive kiosks, or direct conversations to understand what worked and what didn’t. For example, after an event, we used touchscreen surveys after an event to collect attendee feedback. This data was invaluable in refining our strategies and enhancing our interactive.

At Synergy, we love exploring many options for your custom booth, connect with us here.

Conclusion

Designing interactive booth experiences requires careful planning and creativity. By defining your objectives, knowing your audience, leveraging technology, creating hands-on experiences, incorporating gamification, using engaging visuals, offering personalized experiences, training your staff, and gathering feedback, you can create captivating booths that leave a lasting impression. At Synergy Design Group, we’re dedicated to helping you achieve just that.

Del Pacifico 10×10 for SENA 2024

Del Pacifico and Synergy Design Group embarked on a collaborative journey to refresh their successful 10×10 exhibition space. We maintained familiarity by preserving key elements like the freezer, TV, tables, and iconic hanging sign. However, innovation took center stage. A smaller back wall screen and integrated shelves replaced the bulkier configuration, maximizing space and showcasing products more effectively.  We also revisited past feedback, refining Del Pacifico’s brand visuals and messaging for a consistent yet refreshed presentation. This strategic approach, fostered by open communication and collaboration, ensured a visually appealing and functional space that delivered a more substantial brand impact within the limited footprint of Del Pacifico.

Crafting Culinary Excellence: ANOVA’s Sensational SENA Showcase

ANOVA SENA Forward

Project Overview

Synergy Design Group had the task of creating a 10×30 booth space at SENA. Our client needed to showcase three divisions within the space: Ahi Tuna for Dummies, ANOVA, and Natural Blue Brand. Each division had specific requirements for product displays and guest interactions. The focus was on prepared food items, aligning with the “Year of the Sear” theme. Functional refrigeration was essential for thaw-and-serve samples. The client also wanted repurposable graphics for their ANOVA and Natural Blue sections.

Anova SENA 2024

Design & Implementation

We didn’t just create a booth, we crafted an innovative space. We developed a unique back wall that segmented the booth into three 10ft units, each tailored to the specific division’s needs. The left side featured a refrigerated deli display and sushi cases for Ahi Tuna for Dummies, providing a comprehensive Tuna 101 experience. The center showcased ANOVA graphics with a looping video monitor, repurposable for future 10×10 booths. The right side displayed Natural Blue’s non-treated fish with another refrigerated deli display, emphasizing the precise smoke method. Our design included a central counter with sushi displays on either side, effectively dividing the space and enhancing product visibility. This setup ensured efficient use of space while meeting the client’s diverse needs.

Conclusion

The client was thrilled with the final booth. They received overwhelmingly positive feedback from their sales team, who not only loved the booth design and furniture but also appreciated the attention to detail, such as the carpet padding. The video display was a significant hit, highlighting the importance of charging more for such impactful features. Although the team had to refresh the refrigerated displays daily, they made it work effectively. The client plans to exhibit in 2025 with potential additions like a dorm fridge for VIP samples and improved ice displays. Overall, the booth successfully showcased their divisions, supported by versatile and eye-catching ANOVA graphics.

Navusoft’s Booth Glow-up with Synergy Design Group Magic

navusoft waste expo 2024

Project Overview

Last year Navusoft’s 20 x 20 booth had wins but needed enhancements. They appreciated the open framework, well-leveraged corner demo booths, and the spillover into aisleways. However, the overhead hanging piece required replacement. With a budget increase this year, Navusoft aimed for a bigger impact with a 30 x 40 booth. They desired more seating in a semi-private meeting area, a comfortable and inviting space, and options for ERTHOS-inspired designs. They also wanted to promulgate their software with large letters and integrated technology.

Navusoft's Booth Glow-up

Design & Implementation

To address Navusoft’s needs, we focused on a unique solution that combines comfort and high visibility. We created a semi-private meeting area with ample seating for longer sessions. We used ERTHOS-inspired designs for a welcoming environment. We replaced the overhead hanging piece with a striking LED display, ensuring it drew attention. We integrated motion detectors and imagery for an interactive experience. We positioned demo stations at the corners, each with laptops connected to HDMI and wireless keyboards. We included a touchscreen kiosk for interactive presentations, showcasing Navusoft’s software effectively. This kiosk was designed for multiple shows, ensuring long-term use and sustainability.

Conclusion

Navusoft was thrilled with the redesigned booth. The new 30 x 40 space made a significant impression, aligning with their vision. The semi-private meeting area provided comfort, and the LED display captured attention. The interactive elements, including the touchscreen kiosk, engaged visitors and clearly communicated their services. Client testimonials praised the design’s impact and functionality. Navusoft plans to reuse several elements for future shows, maximizing their investment. By focusing on comfort, visibility, and technology, we ensured Navusoft’s presence at the expo was memorable and effective.

navusoft renderings, Navusoft's Booth Glow-up

CPG SORTING SOLUTIONS 40×40 Booth at Waste Expo

CP Group Waste Expo 2024 (1)

Project Overview

Our client challenged us to design a captivating booth for Waste Expo 2024 in Las Vegas. They needed a 40×40 booth in a new Platinum Area, showcasing their CPG Sorting Solutions. The client requested a single-story booth with heavy video and LED content, a large meeting room for 8-12 people, and various lounging areas. They also wanted the design to emphasize their new AI product with cyber space vibes.

CPG sorting solution rendering

Design & Implementation

We delivered a unique, one-level booth that met all client expectations. The design featured extensive video walls and strong visual content. We incorporated motion graphics and sensor technology to highlight their new AI product line. The booth included a large, comfortable meeting room and versatile lounging areas. To enhance the futuristic theme, we used dark colors, steel, and aluminum, making the AI product “POP.” We also reused components like hanging signs and graphic prints, and replaced the LED wall with a throw projector, ensuring cost-effectiveness.

Conclusion

The client was thrilled with the booth’s impact at Waste Expo 2024. They praised our attention to detail, resourcefulness, and honesty throughout the project. The booth effectively highlighted their CPG Sorting Solutions, attracting significant interest and engagement. The client reported a noticeable increase in booth traffic and inquiries about their new AI product line. They plan to repurpose several booth elements, including graphic prints and the hanging sign, for future events. This project strengthened our partnership and set the stage for future collaborations.

CPG 2

The Future of Trade Shows: Industry Shifts and Adaptation

The Future of Trade Show

As Synergy Design Group, we’ve been at the forefront of the event planning industry for years, witnessing firsthand the dynamic shifts in trade shows. In this article, we delve into the future of trade shows, industry trends, and strategies for adaptation.

Introduction

The Changing Face of Trade shows have long been pivotal for businesses to showcase products, network, and forge partnerships. However, the landscape is rapidly evolving. With advancements in technology and changing consumer preferences, adaptation is key.

Colossyan - booth_

Embracing Virtual Platforms

Virtual platforms offer unparalleled accessibility and scalability. With the ability to reach attendees worldwide, businesses can significantly expand their audience base while minimizing logistical challenges and costs associated with physical events. Furthermore, virtual trade shows empower attendees to engage with content at their convenience, breaking down barriers of time and location.

Hybrid Models

Firefly Hybrid Model Illustration- Visual representation of a hybrid trade show model, showcasing ho

Hybrid models merge the best of both worlds – combining the benefits of physical and virtual trade shows. By offering online components alongside traditional exhibits, businesses can enhance engagement and extend their reach to diverse demographics.

Personalization and Customization

In the era of customization, one-size-fits-all approaches no longer suffice. Future trade shows will prioritize personalization, tailoring experiences to meet individual preferences. Utilizing data analytics and AI, businesses can curate targeted content and experiences, fostering deeper connections with attendees.

At Synergy, we have been sending out personalized notes to our clients because we want to ensure them that we care, explore more here.

Sustainability

 The shift towards sustainability isn’t merely a trend – it’s a necessity. Businesses must adopt sustainable practices not only to meet regulatory requirements but also to align with consumer expectations. By implementing eco-friendly solutions such as recyclable materials and energy-efficient technologies, trade show organizers can reduce environmental impact and foster a more sustainable future for the industry.

A potted plant with green leaves sits on a brown wooden table. There is a notebook, a pen, and two cardboard tubes on the table next to the plant.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are revolutionizing the trade show experience. By incorporating immersive elements, businesses can transport attendees to virtual showrooms, offer product demonstrations, and facilitate interactive experiences, fostering engagement and driving sales.

Adapting to Changing Consumer Behaviors

Consumer behaviors are evolving at a rapid pace, driven by technological advancements and shifting societal norms. To stay relevant, businesses must adopt a customer-centric approach, leveraging data analytics to gain insights into consumer preferences and behavior patterns. By understanding their target audience, trade show organizers can tailor marketing strategies and content offerings to meet specific needs, driving engagement and ROI.

Investing in Technology and Innovation

l3-workboat-1-g

Technology is a powerful enabler of innovation, offering endless possibilities for enhancing the trade show experience. From virtual reality booths to AI-powered matchmaking algorithms, investing in technology allows businesses to differentiate themselves and deliver unique value propositions to attendees. By staying abreast of emerging technologies and industry trends, trade show organizers can position themselves as leaders in the field, driving growth and success in an increasingly competitive market.

Conclusion: Embracing Change

As industry pioneers, it’s imperative for event planners and trade show organizers to anticipate and adapt to future trends. By embracing virtual platforms, personalization, sustainability, and innovation, businesses can navigate the evolving landscape of trade shows and secure success in the years to come.

The future of trade shows is ripe with possibilities. By staying agile, embracing innovation, and prioritizing attendee needs, businesses can thrive in this ever-changing landscape. As Synergy Design Group, we’re committed to guiding our clients through these transformations, ensuring their events remain at the forefront of industry trends.

Preparing for a Trade Show: Making Your Trade Show Experience a Success – Volume 2

Trade shows offer businesses a prime opportunity to promote their offerings, engage with prospects, and expand networks. To make the most of these events, it’s essential to employ effective promotional strategies and ensure your staff is equipped to excel. This guide will explore strategies for attracting visitors to your booth and provide tips for staff training to maximize your trade show experience.

Unleash Your Promotional Strategies

it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

Now that we’ve covered promotional strategies, let’s focus on training your staff to ensure they make the most of every interaction at the trade show.

Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, trade show success requires a combination of effective promotional strategies and well-trained staff. By implementing these strategies and providing thorough training, you can enhance your booth’s visibility, engage attendees effectively, and ultimately, achieve your trade show objectives.

Preparing for a Trade Show: A Beginner’s Guide – Volume 1

Trade shows offer unparalleled opportunities for businesses to showcase products, connect with potential customers, and network within their industry. However, success at these events hinges on thorough preparation. This beginner’s guide will lead you through essential steps to ensure readiness for your upcoming trade show. From defining objectives to selecting the right show and crafting a detailed exhibitor checklist, we’ve got you covered.

Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

Generating leads

Making sales

Increasing brand awareness

Networking with industry peers

Having clear and specific goals will serve as your guiding light throughout the preparation process.

Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

The relevance of the trade show to your industry

The size and reach of the event

The location and logistics of attending

Picking the perfect trade show ensures you present your products or services to the right audience.

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
boergar side

With clear goals and the right show selected, let’s move on to building your exhibitor checklist to ensure a seamless execution of your strategy.

Building Your Exhibitor Checklist

Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

Eye-catching graphics and signage

Display materials that showcase your products or services

Comfortable seating for your team and visitors

Adequate lighting to highlight key areas

A well-designed booth will attract attendees like a magnet.

Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

Brochures and flyers

Business cards

Product samples

Merchandise (branded pens, tote bags, etc.)

These materials serve as valuable takeaways and reminders of your brand.

Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:

Computers or tablets for presentations

Audio-visual equipment for demonstrations

A reliable internet connection for real-time interactions

A tech-savvy booth can help you stand out from the crowd.

Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

Your products or services

Engaging with attendees

Handling inquiries and objections

Using lead capture tools effectively

A well-prepared team is your secret weapon at the trade show.

Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

Shipping options and timelines

Storage solutions for your booth components

Backup plans for unexpected delays

Smooth logistics ensure a stress-free setup.

Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

he image shows a Coca-Cola booth at an event. There are tables and chairs set up in front of the booth. Alt text for the image: A Coca-Cola booth with tables and chairs at an event.
The image shows an IMB booth at a convention. The booth is decorated with a large banner that says "IMB Partners: We are entrepreneurs at heart" and features a logo that is a combination of the letters "IMB" and a stylized gear. The booth also has several tables and chairs, and their are custom graphics and a hanging sign.
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, thorough preparation is key to trade show success. By defining clear objectives, meticulously planning booth setup, and ensuring staff readiness, you can elevate your trade show experience. Remember, effective preparation maximizes your chances of achieving your goals and making a lasting impression at the event.

Synergy Design Transforms The Coca-Cola Company’s Booth

Project Overview

We at Synergy Design, embarking on The Coca-Cola Company booth redesign,  prioritized cost-efficiency, introducing a tower and red LED edges. Three options were presented: Econ, Mid, and Premium. Paul favored the Mid Version, commending the LED trim. Estimates for Econ and Mid were $35K and $50K, incorporating graphic reuse. Renderings showcased proposed alterations, including a 12ft tower addition and LED edging. Upcoming tasks involve discussing changes with the creative team and aligning with the client’s vision.

Design & Implementation

In our redesign at Synergy Design for The Coca-Cola Company’s 20×20 booth, we focused on affordability and client preferences. Introducing a distinctive tower and red LED edges, the preferred Mid Version featured lauded LED trim. Our innovative solution, resembling a soda bottle with imagined bubbles, created a captivating layout. The simplicity, coupled with a prominent fabric element, addressed the challenge, aligning with the client’s vision for a refreshed booth.

Conclusion

The Coca-Cola Company provided positive feedback, expressing satisfaction, with Glenda commending the seamless event experience and well-put-together design. Suggestions for the next year include printed napkins, iPads, charging stations, shelves, and coolers with QR codes. We at Synergy Design are considering touchscreens next time for consumer engagement. Graphic updates and participation in WBENC in March are being planned. Future steps involve internal client discussions and collaborative sessions with the marketing team.

Crafting Coherence and Harmony in Environmental Design

A John Cockerill stand at an event. The stand has a television and a moss wall on the wall behind it. Text on the stand reads: SYNERGY DESIGN GROUPJohn Cockerill performance Our new entity: John Cocky-BoInc. A merger of John Cockerill Environment Inc. and Les Plastiques Cy-Boine. TM optimizing opportunities

Project Overview:

Our environmental design project, addressing client needs for visibility, harmony, and coherence in booth presentation. We integrate wood elements, maintain color homogeneity, and replicate a refined design from a prior event in Germany (IFAT). The meeting room features a wood-themed ambiance with floor, wall, and lighting elements. We ensure high visibility of our identification sign from a distance.

The reception area includes a bar with electrical outlets, storage for documentation, and a discreet space for confidentiality. We create pleasant discussion areas with bar stools and side tables, offering electrical outlets for convenience. The exterior wall boasts a large TV screen. Additionally, we incorporate a courtesy hand sanitizer station, disinfectant wipes, and masks. Our lockable storage unit includes shelves, a coat rack, trash bins, a 250-liter refrigerator, a water cooler, individual water bottles, and a coffee machine with pods, plastic cups, and glasses. With your trust, we’ll represent you seamlessly on the booth.

Design & Implementation: 

In crafting our environmental design, we strategically implement an open concept with light wood color slats to maintain harmony.. Embracing eco-friendly principles, we incorporate live plants and faux grass near the TVs, seamlessly tying into our unique design approach. The high hanging sign, a key element emphasized in the Project Overview, adds a recognizable touch. This innovative design solution not only aligns with our client’s vision for visibility but also sets us apart in problem-solving.

A John Cockerill stand at an event. The stand has a television and a moss wall on the wall behind it. Text on the stand reads: SYNERGY DESIGN GROUPJohn Cockerill performance Our new entity: John Cocky-BoInc. A merger of John Cockerill Environment Inc. and Les Plastiques Cy-Boine. TM optimizing opportunities
A rendering of a trade show booth for John Cockerill, a company that specializes in air and water treatment for industries and municipalities. The booth has a white and blue color scheme, with the John Cockerill logo prominently displayed.

Results:

Our clients were thrilled with the results! They thanked us for our professionalism and enjoyed collaborating and look forward to future projects. We  exceeded their expectations, ensuring satisfaction with our environmental design. The clients expressed gratitude for our efficiency, kindness, and seamless representation on the booth. They anticipate working with us again, appreciating the recognizable and innovative design that aligns perfectly with their vision. The open concept, light wood color slats, and eco-friendly elements contribute to the success and positive feedback. We replicated design from Germany’s IFAT event further solidifying our commitment to coherence and harmony.

A rendering of a trade show booth for John Cockerill. The booth has a white and blue color scheme, with the John Cockerill logo prominently displayed. There is a large video screen in the back of the booth, and several product displays in the foreground. There are also two meeting areas, one on each side of the booth.

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