Tag Archives: custom

Leveraging Data Analytics for Trade Show Success

leveraging data analytics for trade show bANNER

At Synergy Design Group, we believe in the power of leveraging data analytics to transform trade show strategies. By using data analytics, we can gain valuable insights to optimize our approach, improve lead generation, and accurately measure ROI. Let’s explore how these tools can enhance our trade show success.

Firefly By using data analytics, we can gain valuable insights to optimize our approach, improve lea

Understanding Attendee Behavior

Data analytics allows us to track attendee behavior at trade shows. We can see which booths are getting the most traffic, which products are drawing the most interest and even the peak times for engagement. This information helps us to better understand what attendees are looking for and how to capture their attention effectively.

Optimizing Booth Design

Navusoft Sketch

With insights from data analytics, we can refine our booth design to attract more visitors. By analyzing which elements of our booth draw the most engagement, we can make data-driven decisions to enhance its visual appeal and functionality. This ensures that our booth stands out in a crowded trade show environment.

Enhancing Lead Generation

Data analytics helps us identify the most effective lead generation tactics. By tracking which strategies result in the highest quality leads, we can focus our efforts on methods that yield the best results. This might involve adjusting our pitch, improving our promotional materials, or targeting different demographics.

We can pitch you Fresh New ideas for your custom design today, connect with us here.

Personalizing Interactions

Understanding the preferences and behaviors of attendees allows us to personalize our interactions. Data analytics can provide insights into the interests of specific attendees, enabling us to tailor our conversations and demonstrations to meet their needs. Personalized interactions are more likely to result in meaningful connections and higher conversion rates.

Firefly Understanding the preferences and behaviors of attendees allows us to personalize our intera

Measuring ROI

One of the most significant advantages of data analytics is its ability to measure ROI accurately. We can track metrics such as the number of leads generated, the quality of those leads, and the resulting sales. This data helps us understand the true value of our trade show participation and make informed decisions about future investments.

Identifying Trends

Data analytics allows us to identify trends within our industry and among trade show attendees. By analyzing data from multiple events, we can spot emerging trends and adapt our strategies accordingly. Staying ahead of industry trends gives us a competitive edge and positions us as leaders in our field.

Improving Follow-Up Strategies

Firefly Effective follow-up is crucial for converting leads into customers. Data analytics provides

Effective follow-up is crucial for converting leads into customers. Data analytics provides insights into the most effective follow-up strategies. We can analyze the timing, content, and method of our follow-ups to determine what works best. This ensures that our follow-up efforts are both timely and impactful.

Allocating Resources Efficiently

 By understanding which aspects of our trade show strategy yield the highest returns, we can allocate our resources more efficiently. Data analytics helps us identify which activities deserve more investment and which ones can be scaled back. This results in a more cost-effective approach and maximizes our overall success.

Enhancing Team Performance

Finally, data analytics can improve our team’s performance. By tracking individual and team metrics, we can identify strengths and areas for improvement. This allows us to provide targeted training and support, ensuring that our team is always performing at its best.

At Synergy, we provide personalized training powered by The Ganon Group, learn more here.


Data analytics is a powerful tool that can significantly enhance our trade show strategies. By leveraging data, we can optimize our approach, improve lead generation, and accurately measure ROI. At Synergy Design Group, we are committed to using data analytics to achieve trade show success and drive business growth. Let’s harness the power of data to make our next trade show our most successful one yet!

Striking Booth Design for Accenture at WBENC 2024

Accenture WBENC 2024

Accenture needed a 20×20 booth rental for the WBENC 2024 conference in Denver, CO, from March 19-22.  We aimed to provide a seamless blend of aesthetics and practicality, ensuring the booth would stand out and serve its purpose effectively. We designed a 16′ high tower with locking storage, providing ample space and security. The double-sided lightbox return wall added visual appeal and functionality. An L-shaped counter with LED accents served as a welcoming reception area, featuring locking storage and an applied logo. Our design included existing SEG tension fabric graphics for the tower and new graphics for the front and back of the meeting room wall. Acrylic panels with applied icons enhanced the semi-private meeting area, creating an inviting space for discussions at WBENC 2024.

Campus France Pavilion: A Dynamic Showcase of French Higher Education

Campus France Booth 2

Project Overview

Campus France, a client promoting higher education in France, attended multiple shows yearly, including EII in Europe, an Asia show, and the NAFSA conference. For 15 years, they issued an RFP for their pavilion at these events. This year, they aimed to attract visitors and promote France as a premier destination for higher education. Campus France needed a dynamic pavilion featuring real student ads, meeting spaces, and flexible, sustainable elements. The French Consulate in New Orleans referred us, and we were tasked with creating an engaging and functional pavilion within their specified budget.

Capmus France inside render
campus france booth

Design & Implementation

We approached this project with innovation, pushing for a bold, exciting design that captured Campus France’s essence. We incorporated AI-driven aesthetics, resulting in a vibrant pavilion with dynamic elements. Our team designed a 20×30 booth with a circular lounge and varying surface heights, creating a visually stimulating and functional space. We introduced new touchscreen technology, allowing visitors to access information seamlessly. A motorized hanging sign and a large circular rug enhanced the pavilion’s visual appeal and functionality.


Campus France was thrilled with the booth at NAFSA 2024. Kristina Wale from Campus France praised the booth’s design, functionality, and quick setup. The pavilion’s innovative elements, like the motorized hanging sign and touchscreen, were highly effective. Inspired by our design, the lounge area was a significant hit, fostering discussions and interactions. Our commitment to sustainability was evident in the reusable design elements. We plan to use the same design concepts for next year’s show in San Diego. Campus France’s satisfaction and trust in our work have solidified a long-term partnership.

Campus France Front Facing Render
Campus france front facing

Quimica Blantex’s First US Exhibition

Quimica Blantex

Project Overview

Synergy Design Group and Quimica Blantex embarked on a successful collaboration for their first exhibition in the US to create a standout presence. The client’s reference photo and vision for a friendly, inviting 20×20 bar space served as our guide. Our primary goals were to integrate coffee, water, and beer services while meeting their aesthetic and functional needs. With a budget of $30-35k, we skillfully accommodated 5-6 employees and provided electrical outlets for laptops and a TV monitor..

Quimica Blantex rendering

Design & Implementation

We designed a custom booth for Quimica Blantex that featured unique elements and effectively addressed their needs. A premium fixed wall system with a locking closet ensured privacy. The curved canopy structure with support wall and downlighting provided an inviting atmosphere. We installed a 10×3 hanging sign to enhance visibility and added a reception counter with LED accents. Slat walls and SEG tension fabric graphics improved the booth’s appearance. We reinforced the canopy’s attachment with Velcro and baling wire to prevent sagging.


Our client, Jose, was not just pleased but genuinely impressed with our design and the speed of our delivery. He commended our attention to detail and the cost-effective options we provided. We successfully addressed initial issues, ensuring a sturdy and attractive setup. The booth looked impressive and met all requirements, making Quimica Blantex’s first US exhibition a success. 

Quimica Blantex side view
Quimica blantex upclose view

Interactive Booth Experiences

Interactive Booth Experiences

At Synergy Design Group, we understand the power of interactive booth experiences. They captivate and engage attendees, creating memorable impressions. In this article, we’ll share tips and best practices for designing interactive booth experiences that stand out. We’ll also feature real-life examples to inspire your next project.

A man and a woman are standing in front of a coffee stand with a large screen on the wall behind them. The screen displays the Nucoffee™ logo and text about Nucoffee being a community of coffee lovers. there is an interactive kiosk, the coffee is on an led lit counter, a custom graphic of the world, and cafe chairs and table.Interactive Booth Experiences

Define Your Objectives

First, clearly define your objectives.
What do you want to achieve with your booth?
Are you aiming to generate leads, build brand awareness, or launch a new product? Knowing your goals will guide every design decision and ensure your booth delivers results.

a trade show people in the booth interested in the company's items

Know Your Audience

Understand your audience. Research their preferences and behaviors. This knowledge helps create interactive elements that resonate with attendees. For instance, tech-savvy audiences might appreciate virtual reality experiences, while younger crowds might enjoy gamified interactions.

Leverage Technology

Incorporate the latest technology to create a buzz. Touchscreens, VR headsets, and AR apps can transform a simple booth into an immersive experience. For example, we designed a booth for a tech company using AR to showcase their products in 3D. Attendees could explore product features interactively, leading to higher engagement.

At Synergy, we love experimenting with the latest tech in our designs, explore more here.

Create Hands-On Experiences

Interactive design engages all senses. Allow attendees to touch, try, and experiment with your products. A cosmetics company, for example, can offer makeup stations where visitors can test products. This hands-on approach attracts attendees and fosters a deeper connection with your brand

Firefly at a trade show offer makeup stations where visitors can test products. This hands-on approa

Incorporate Gamification

Gamification is powerful. By turning activities into games, you make the experience fun and memorable. We designed a booth for a fitness brand that included a virtual cycling race. Attendees competed against each other, creating excitement and drawing crowds. This interactive design entertained and educated visitors about the brand’s products.

Use Engaging Visuals

Visual appeal is crucial. Use high-quality graphics, videos, and lighting to draw people in. Dynamic visuals, such as LED walls displaying captivating content, enhance the booth’s attractiveness. For a recent project, we used a large LED screen to showcase a client’s product in action, capturing attention.


Offer Personalized Experiences

Personalization makes attendees feel valued. Use data to tailor experiences to individual preferences. For instance, we developed a booth where visitors could customize a product using a digital interface. This interactive design engaged attendees and provided valuable insights into consumer preferences.

Train Your Staff

Your booth staff plays a critical role. Train them to be friendly, knowledgeable, and proactive in engaging with attendees. They should understand the interactive elements of the booth and guide visitors through the experience seamlessly. A well-prepared team makes a significant difference in attendee satisfaction and engagement.

Gather Feedback

Finally, gather feedback to improve future booth designs. Use surveys, interactive kiosks, or direct conversations to understand what worked and what didn’t. For example, after an event, we used touchscreen surveys after an event to collect attendee feedback. This data was invaluable in refining our strategies and enhancing our interactive.

At Synergy, we love exploring many options for your custom booth, connect with us here.


Designing interactive booth experiences requires careful planning and creativity. By defining your objectives, knowing your audience, leveraging technology, creating hands-on experiences, incorporating gamification, using engaging visuals, offering personalized experiences, training your staff, and gathering feedback, you can create captivating booths that leave a lasting impression. At Synergy Design Group, we’re dedicated to helping you achieve just that.

Del Pacifico 10×10 for SENA 2024

Del Pacifico and Synergy Design Group embarked on a collaborative journey to refresh their successful 10×10 exhibition space. We maintained familiarity by preserving key elements like the freezer, TV, tables, and iconic hanging sign. However, innovation took center stage. A smaller back wall screen and integrated shelves replaced the bulkier configuration, maximizing space and showcasing products more effectively.  We also revisited past feedback, refining Del Pacifico’s brand visuals and messaging for a consistent yet refreshed presentation. This strategic approach, fostered by open communication and collaboration, ensured a visually appealing and functional space that delivered a more substantial brand impact within the limited footprint of Del Pacifico.

Crafting Culinary Excellence: ANOVA’s Sensational SENA Showcase


Project Overview

Synergy Design Group had the task of creating a 10×30 booth space at SENA. Our client needed to showcase three divisions within the space: Ahi Tuna for Dummies, ANOVA, and Natural Blue Brand. Each division had specific requirements for product displays and guest interactions. The focus was on prepared food items, aligning with the “Year of the Sear” theme. Functional refrigeration was essential for thaw-and-serve samples. The client also wanted repurposable graphics for their ANOVA and Natural Blue sections.

Anova SENA 2024

Design & Implementation

We didn’t just create a booth, we crafted an innovative space. We developed a unique back wall that segmented the booth into three 10ft units, each tailored to the specific division’s needs. The left side featured a refrigerated deli display and sushi cases for Ahi Tuna for Dummies, providing a comprehensive Tuna 101 experience. The center showcased ANOVA graphics with a looping video monitor, repurposable for future 10×10 booths. The right side displayed Natural Blue’s non-treated fish with another refrigerated deli display, emphasizing the precise smoke method. Our design included a central counter with sushi displays on either side, effectively dividing the space and enhancing product visibility. This setup ensured efficient use of space while meeting the client’s diverse needs.


The client was thrilled with the final booth. They received overwhelmingly positive feedback from their sales team, who not only loved the booth design and furniture but also appreciated the attention to detail, such as the carpet padding. The video display was a significant hit, highlighting the importance of charging more for such impactful features. Although the team had to refresh the refrigerated displays daily, they made it work effectively. The client plans to exhibit in 2025 with potential additions like a dorm fridge for VIP samples and improved ice displays. Overall, the booth successfully showcased their divisions, supported by versatile and eye-catching ANOVA graphics.

Navusoft’s Booth Glow-up with Synergy Design Group Magic

navusoft waste expo 2024

Project Overview

Last year Navusoft’s 20 x 20 booth had wins but needed enhancements. They appreciated the open framework, well-leveraged corner demo booths, and the spillover into aisleways. However, the overhead hanging piece required replacement. With a budget increase this year, Navusoft aimed for a bigger impact with a 30 x 40 booth. They desired more seating in a semi-private meeting area, a comfortable and inviting space, and options for ERTHOS-inspired designs. They also wanted to promulgate their software with large letters and integrated technology.

Navusoft's Booth Glow-up

Design & Implementation

To address Navusoft’s needs, we focused on a unique solution that combines comfort and high visibility. We created a semi-private meeting area with ample seating for longer sessions. We used ERTHOS-inspired designs for a welcoming environment. We replaced the overhead hanging piece with a striking LED display, ensuring it drew attention. We integrated motion detectors and imagery for an interactive experience. We positioned demo stations at the corners, each with laptops connected to HDMI and wireless keyboards. We included a touchscreen kiosk for interactive presentations, showcasing Navusoft’s software effectively. This kiosk was designed for multiple shows, ensuring long-term use and sustainability.


Navusoft was thrilled with the redesigned booth. The new 30 x 40 space made a significant impression, aligning with their vision. The semi-private meeting area provided comfort, and the LED display captured attention. The interactive elements, including the touchscreen kiosk, engaged visitors and clearly communicated their services. Client testimonials praised the design’s impact and functionality. Navusoft plans to reuse several elements for future shows, maximizing their investment. By focusing on comfort, visibility, and technology, we ensured Navusoft’s presence at the expo was memorable and effective.

navusoft renderings, Navusoft's Booth Glow-up

CPG SORTING SOLUTIONS 40×40 Booth at Waste Expo

CP Group Waste Expo 2024 (1)

Project Overview

Our client challenged us to design a captivating booth for Waste Expo 2024 in Las Vegas. They needed a 40×40 booth in a new Platinum Area, showcasing their CPG Sorting Solutions. The client requested a single-story booth with heavy video and LED content, a large meeting room for 8-12 people, and various lounging areas. They also wanted the design to emphasize their new AI product with cyber space vibes.

CPG sorting solution rendering

Design & Implementation

We delivered a unique, one-level booth that met all client expectations. The design featured extensive video walls and strong visual content. We incorporated motion graphics and sensor technology to highlight their new AI product line. The booth included a large, comfortable meeting room and versatile lounging areas. To enhance the futuristic theme, we used dark colors, steel, and aluminum, making the AI product “POP.” We also reused components like hanging signs and graphic prints, and replaced the LED wall with a throw projector, ensuring cost-effectiveness.


The client was thrilled with the booth’s impact at Waste Expo 2024. They praised our attention to detail, resourcefulness, and honesty throughout the project. The booth effectively highlighted their CPG Sorting Solutions, attracting significant interest and engagement. The client reported a noticeable increase in booth traffic and inquiries about their new AI product line. They plan to repurpose several booth elements, including graphic prints and the hanging sign, for future events. This project strengthened our partnership and set the stage for future collaborations.


The Future of Trade Shows: Industry Shifts and Adaptation

The Future of Trade Show

As Synergy Design Group, we’ve been at the forefront of the event planning industry for years, witnessing firsthand the dynamic shifts in trade shows. In this article, we delve into the future of trade shows, industry trends, and strategies for adaptation.


The Changing Face of Trade shows have long been pivotal for businesses to showcase products, network, and forge partnerships. However, the landscape is rapidly evolving. With advancements in technology and changing consumer preferences, adaptation is key.

Colossyan - booth_

Embracing Virtual Platforms

Virtual platforms offer unparalleled accessibility and scalability. With the ability to reach attendees worldwide, businesses can significantly expand their audience base while minimizing logistical challenges and costs associated with physical events. Furthermore, virtual trade shows empower attendees to engage with content at their convenience, breaking down barriers of time and location.

Hybrid Models

Firefly Hybrid Model Illustration- Visual representation of a hybrid trade show model, showcasing ho

Hybrid models merge the best of both worlds – combining the benefits of physical and virtual trade shows. By offering online components alongside traditional exhibits, businesses can enhance engagement and extend their reach to diverse demographics.

Personalization and Customization

In the era of customization, one-size-fits-all approaches no longer suffice. Future trade shows will prioritize personalization, tailoring experiences to meet individual preferences. Utilizing data analytics and AI, businesses can curate targeted content and experiences, fostering deeper connections with attendees.

At Synergy, we have been sending out personalized notes to our clients because we want to ensure them that we care, explore more here.


 The shift towards sustainability isn’t merely a trend – it’s a necessity. Businesses must adopt sustainable practices not only to meet regulatory requirements but also to align with consumer expectations. By implementing eco-friendly solutions such as recyclable materials and energy-efficient technologies, trade show organizers can reduce environmental impact and foster a more sustainable future for the industry.

A potted plant with green leaves sits on a brown wooden table. There is a notebook, a pen, and two cardboard tubes on the table next to the plant.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are revolutionizing the trade show experience. By incorporating immersive elements, businesses can transport attendees to virtual showrooms, offer product demonstrations, and facilitate interactive experiences, fostering engagement and driving sales.

Adapting to Changing Consumer Behaviors

Consumer behaviors are evolving at a rapid pace, driven by technological advancements and shifting societal norms. To stay relevant, businesses must adopt a customer-centric approach, leveraging data analytics to gain insights into consumer preferences and behavior patterns. By understanding their target audience, trade show organizers can tailor marketing strategies and content offerings to meet specific needs, driving engagement and ROI.

Investing in Technology and Innovation


Technology is a powerful enabler of innovation, offering endless possibilities for enhancing the trade show experience. From virtual reality booths to AI-powered matchmaking algorithms, investing in technology allows businesses to differentiate themselves and deliver unique value propositions to attendees. By staying abreast of emerging technologies and industry trends, trade show organizers can position themselves as leaders in the field, driving growth and success in an increasingly competitive market.

Conclusion: Embracing Change

As industry pioneers, it’s imperative for event planners and trade show organizers to anticipate and adapt to future trends. By embracing virtual platforms, personalization, sustainability, and innovation, businesses can navigate the evolving landscape of trade shows and secure success in the years to come.

The future of trade shows is ripe with possibilities. By staying agile, embracing innovation, and prioritizing attendee needs, businesses can thrive in this ever-changing landscape. As Synergy Design Group, we’re committed to guiding our clients through these transformations, ensuring their events remain at the forefront of industry trends.