Tag Archives: display rental

Synergy Design Transforms The Coca-Cola Company’s Booth with Innovation and Client-Centric Design

he image shows a Coca-Cola booth at an event. There are tables and chairs set up in front of the booth. Alt text for the image: A Coca-Cola booth with tables and chairs at an event.

Project Overview

 Embarking on the The Coca-Cola Company booth redesign,  we at Synergy Design prioritized cost-efficiency, introducing a tower and red LED edges. Three options were presented: Econ, Mid, and Premium. Paul favored the Mid Version, commending the LED trim. Estimates for Econ and Mid were $35K and $50K, incorporating graphic reuse. Renderings showcased proposed alterations, including a 12ft tower addition and LED edging. Upcoming tasks involve discussing changes with the creative team and aligning with the client’s vision.

Design & Implementation

In our redesign at Synergy Design for The Coca Cola Company’s 20×20 booth, we focused on affordability and client preferences. Introducing a distinctive tower and red LED edges, the preferred Mid Version featured lauded LED trim. Our innovative solution, resembling a soda bottle with imagined bubbles, created a captivating layout. The simplicity, coupled with a prominent fabric element, addressed the challenge, aligning with the client’s vision for a refreshed booth.

Results

The Coca-Cola Company provided positive feedback, expressing satisfaction, with Glenda commending the seamless event experience and well-put-together design. Suggestions for the next year include printed napkins, iPads, charging stations, shelves, and coolers with QR codes. We at Synergy Design are considering touchscreens next time for consumer engagement. Graphic updates and participation in WBENC in March are in planning. Future steps involve internal client discussions, followed by collaborative sessions with the marketing team.

A rendering of a Coca-Cola booth with a table and two chairs on a white background. The booth is made of wood and has a red and white awning. The Coca-Cola logo is prominently displayed on the front of the booth. There are two Coca-Cola coolers on the table, one filled with cans and one filled with bottles. There are also two cups and a pitcher of water on the table.synergy design

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Ally

TEMPEST STORM RENTAL

Get Group

John Cockerill

Crafting Coherence and Harmony in Environmental Design

A John Cockerill stand at an event. The stand has a television and a moss wall on the wall behind it. Text on the stand reads: SYNERGY DESIGN GROUPJohn Cockerill performance Our new entity: John Cocky-BoInc. A merger of John Cockerill Environment Inc. and Les Plastiques Cy-Boine. TM optimizing opportunities

Project Overview:

Our environmental design project, addressing client needs for visibility, harmony, and coherence in booth presentation. We integrate wood elements, maintain color homogeneity, and replicate a refined design from a prior event in Germany (IFAT). The meeting room features a wood-themed ambiance with floor, wall, and lighting elements. We ensure high visibility of our identification sign from a distance.

The reception area includes a bar with electrical outlets, storage for documentation, and a discreet space for confidentiality. We create pleasant discussion areas with bar stools and side tables, offering electrical outlets for convenience. The exterior wall boasts a large TV screen. Additionally, we incorporate a courtesy hand sanitizer station, disinfectant wipes, and masks. Our lockable storage unit includes shelves, a coat rack, trash bins, a 250-liter refrigerator, a water cooler, individual water bottles, and a coffee machine with pods, plastic cups, and glasses. With your trust, we’ll represent you seamlessly on the booth.

Design & Implementation: 

In crafting our environmental design, we strategically implement an open concept with light wood color slats to maintain harmony.. Embracing eco-friendly principles, we incorporate live plants and faux grass near the TVs, seamlessly tying into our unique design approach. The high hanging sign, a key element emphasized in the Project Overview, adds a recognizable touch. This innovative design solution not only aligns with our client’s vision for visibility but also sets us apart in problem-solving.

A John Cockerill stand at an event. The stand has a television and a moss wall on the wall behind it. Text on the stand reads: SYNERGY DESIGN GROUPJohn Cockerill performance Our new entity: John Cocky-BoInc. A merger of John Cockerill Environment Inc. and Les Plastiques Cy-Boine. TM optimizing opportunities
A rendering of a trade show booth for John Cockerill, a company that specializes in air and water treatment for industries and municipalities. The booth has a white and blue color scheme, with the John Cockerill logo prominently displayed.

Results:

Our clients were thrilled with the results! They thanked us for our professionalism and enjoyed collaborating and look forward to future projects. We  exceeded their expectations, ensuring satisfaction with our environmental design. The clients expressed gratitude for our efficiency, kindness, and seamless representation on the booth. They anticipate working with us again, appreciating the recognizable and innovative design that aligns perfectly with their vision. The open concept, light wood color slats, and eco-friendly elements contribute to the success and positive feedback. We replicated design from Germany’s IFAT event further solidifying our commitment to coherence and harmony.

A rendering of a trade show booth for John Cockerill. The booth has a white and blue color scheme, with the John Cockerill logo prominently displayed. There is a large video screen in the back of the booth, and several product displays in the foreground. There are also two meeting areas, one on each side of the booth.

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Ally

Tempest Storm Rental

Get Group

AB Dynamics

A Dynamic Custom Designed Booth for AB Dynamics

Project Overview: 

We, at Synergy Design Group, aim to showcase four products for AB Dynamics’ custom designed booth: TV screens with videos, car simulators, and life-size soft pedestrian on top of a soft motorcycle. The client seeks a custom designed booth inspired by our previous design SHRM’s GOCO example, specifically admiring its layout, particularly the Center Tower. They are open to simplifying the tower or using a back wall with a potential lightbox. We’ll also confirm the wall specifications. Drawing inspiration from our SYSCO booth, we aim to create a lightweight, visually engaging design.

Design & Implementation: 

We were challenged to create a unique and visually captivating exhibit. Inspired by our GOCO design from SHRM, we knew the layout of the sections, especially the Center Tower, resonated with the client. To address this, we opted to switch the Tower design for a back wall. The TV screens with looping videos, car simulators, and physical products like the  soft pedestrian and soft motorcycle were highlighted and the focal point of the design. 

Another key consideration was the contour-lightweight aspect. Building on our experience from the SYSCO booth design, we tackled this challenge by employing innovative materials and construction techniques. This approach not only met the client’s need for a visually engaging booth but also ensured that the exhibit remained portable and easy to assemble. Ultimately, our unique solution provided a memorable and interactive experience for attendees while effectively showcasing all four products.

A red carpet table and chairs with the DRI 晋 and AB DYNAMICS™ logos, and text saying "Driving Automotive Innovation" and "Advanced solutions for ADAS testing and AV technology evaluation".
The image shows a 3D rendering of a custom designed booth for AB Dynamics, a company that provides testing and engineering services to the automotive industry. The booth is designed to be modern and inviting, with a focus on showcasing the company's latest products and services. The main feature of the booth is a large, interactive display that allows visitors to learn more about AB Dynamics' capabilities in areas such as vehicle dynamics, emissions testing, and crashworthiness testing. The booth also features a meeting area where visitors can speak with AB Dynamics representatives about their specific needs.

Results: 

Our exhibit received outstanding feedback, being lauded as one of the show’s best stands. Looking ahead, we’re planning to reuse the same stand design for two upcoming U.S. events: the current one and NOVI in Michigan, both organized by the same entity. This approach optimizes the use of our exhibit and potentially justifies a purchase investment, as mentioned by the client. We’re also considering expansion opportunities in the U.S. market through NURINA U.S. shows. To ensure our continued success, we’ll follow up in mid-December as part of our future planning process.

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Ally

Accenture 

Tempest Storm Rental

GOCO

Creating a Cohesive Large Trade Show Booth: Two Companies, One Booth

A digital wallet stand at a conference, with the text "SECURING CREDENTIALS", "Modern, Low-profile & Lightweight Solution", "Express®", "SCYTALES", "Digital Ide", "GET MOBILE IN", "SCYTALES DIGITAL ID WALLEY", "A WINNING COMBINATION", "Digital (demy", "y Waller", "SCYTALES", and "G" visible.

Project Overview

We faced several challenges and specific requirements when designing the client’s large trade show booth. The booth, with our products featured prominently, is L-shaped with a 20ft height allowance and the option to create an island. Our goal is to merge technology seamlessly, incorporating three product displays while ensuring an open, clean, and simple design. To meet their needs, we’ll include a central storage closet and create open areas with high tops, a relaxed meeting area with soft seating, and movable poufs. The client prefers a design that highlights storage solutions and accommodates approximately 15 working individuals, emphasizing the importance of design cohesiveness as it’s for two companies within a single booth.

A booth with chairs and televisions in a convention center. The booth has the text "TECTING IDENTITIES" and logos for DRI, AB Dynamics, and Infineon.

Design & Implementation

 When crafting our solution for the large trade show booth, we focused on an open concept to seamlessly unite two companies. We ingeniously connected demo stations with a curved custom overhead structure adorned with graphics. This approach creates a cohesive and engaging experience for both companies, achieving the desired design cohesiveness. Additionally, we ensured ample storage solutions, addressing the client’s emphasis on efficient storage in this 20 x 40 co-branded trade show environment.

Results

 Our design of the large trade show booth successfully met the challenge and client’s vision. The L-shaped layout with a 20ft height and island option created a captivating space. Seamless integration of technology and three product displays enhanced the booth’s appeal. The open, clean, and simple design delighted visitors.

The central storage closet and strategically placed high-tops, soft seating, and movable poufs optimized functionality. The cohesiveness of the design effectively brought together two companies, delivering an engaging experience. Notably, the ample storage solutions we provided met the client’s emphasis on efficiency in this 20 x 40 co-branded trade show booth.

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
A 3D rendering of a digital identity booth. The booth has a white exterior with a blue sign that says "Digital Identity." Inside the booth is a white chair and a black table. A laptop computer is sitting on the table.large trade show booth

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Ally

Accenture 

Tempest Storm Rental

GOCO

Sustainability in Trade Shows: A Path to Responsible Exhibiting

In the world of trade shows, a revolution is taking place as businesses increasingly prioritize sustainability. This article explores the essential elements that drive sustainability in trade shows, focusing on eco-friendly booth materials, reducing the carbon footprint, and engaging attendees in sustainability efforts. For environmentally-conscious exhibitors and CSR Managers, embracing sustainability in trade shows has become more than a trend; it’s necessary. Let’s delve into the key factors that make this shift possible.

Eco-Friendly Booth Materials

The choice of booth materials sets the foundation for sustainable exhibiting. Traditional materials often end up in landfills, contributing to waste and pollution. To counter this, exhibitors are now opting for eco-friendly alternatives. Sustainable materials such as bamboo, recycled cardboard, and fabric banners are gaining prominence. These materials are not only biodegradable but also reduce the ecological footprint of an event. Affordable, dynamic, and lightweight sustainable materials can be used to create a variety of trade show displays that are both environmentally friendly and visually appealing.

Here are some examples of specific sustainable materials that are affordable, dynamic, and lightweight:

 

  • Bamboo: A rapid, renewable, strong, lightweight, and versatile resource. We craft trade show displays like booth structures, tables, and chairs from it
  • Recycled paper: An affordable and eco-friendly material. It crafts diverse trade show displays, including signage, graphics, and backdrops
  • Cardboard: Crafts diverse trade show displays: booth structures, shelving, product displays
  • Recycled plastic: Creates a range of trade show displays, including flooring, banners, signage
  • Natural fabrics: These fabrics craft trade show displays, including tablecloths, chair covers, and backdrops.

 

Messe WeFair für nachhaltigen Lebensstil in Linz, Österreich, Europa - WeFair trade fair for sustainable lifestyle in Linz, Austria, Europe

By using sustainable materials in their trade show displays, businesses can reduce their environmental impact and appeal to consumers who are looking to support sustainable businesses.

 

Reducing the Carbon Footprint

Trade shows have long been criticized for their carbon footprint owing to extensive energy usage, transportation emissions, and waste generation. In fact, The percentage of carbon emissions at trade shows attributed to energy usage, transportation emissions, and waste generation is 80–90%, according to a 2022 report by the Global Association of the Exhibition Industry (UFI). The report found that the largest share of emissions (50–60%) comes from participant travel, followed by venue energy (10–20%) and service contractor transport (10–20%). Booth construction and waste generation account for a smaller share of emissions, at 5–10% each.

It is important to note that the exact percentage of carbon emissions at trade shows can vary depending on a number of factors, such as the size and location of the event, the mode of transportation used by attendees, and the type of materials used in booth construction. However, the UFI report provides a good general overview of the main sources of emissions at trade shows. 

 

 

Balancing Act of Sustainability in Trade Shows : Trade-Offs and Challenges 

As exhibitors embrace sustainability, they often face a delicate balancing act. Sustainable materials and practices can come at a higher initial cost, challenging budget constraints. The choice between sustainable and traditional materials may involve trade-offs. For instance, eco-friendly materials can be more expensive, but they also enhance a brand’s image as environmentally responsible. Reducing the carbon footprint might entail changes in logistics, potentially increasing the complexity of event planning. Reducing the carbon footprint of a trade show booth display can entail changes in logistics in a number of ways, including:

  • Sourcing materials from local suppliers:This reduces transportation emissions. Yet, it can be complex and challenging to find specialized local suppliers
  • Using more efficient transportation methods: consider sourcing locally using electric vehicles, rail, or sea transport. However, these methods may cost more and lack convenience in certain areas
  • Storing materials in energy-efficient facilities: This might mean warehouses with solar panels or efficient insulation. Yet, costs and availability vary by location
  • Using recycled and recyclable materials: Aim to minimize trade show waste. Yet, finding suitable recycled and recyclable materials can be challenging
  • Conserving energy at the trade show: promote energy conservation through efficient lighting and equipment use. Booths can pose challenges due to crowds and equipment

 

Tips to have Sustainability in Your Trade Show Booth

Overall, reducing the carbon footprint of a trade show booth display can lead to changes in logistics that can increase the complexity of event planning.Exhibitors must weigh the long-term benefits of sustainability against the immediate costs. However, the long-term benefits of sustainability, such as reducing environmental impact and improving brand reputation, may outweigh the immediate costs.

Here are some tips for exhibitors who are considering making changes to their logistics to reduce the carbon footprint of their trade show booth display:

  • Start planning early: This provides ample time to find local suppliers, arrange efficient transport, and secure energy-efficient storage
  • Be prepared for increased costs: we acknowledge some changes may cost more. Yet, cost reduction options include partnerships and supplier discounts
  • Be flexible: Things don’t always go according to plan at trade shows. Be prepared to make adjustments to your logistics as needed

By following these tips, exhibitors can reduce the environmental impact of their trade show booth display without sacrificing the quality or effectiveness of their display.

 

The Impact on Brand Image

At Synergy Design Group, we recognize sustainability’s profound impact on brand image. Demonstrating eco-friendly commitment fosters trust and attracts like-minded customers. Sustainability at trade shows communicates values, enhancing brand perception. It’s crucial, as Optimotive’s 2023 survey shows, with 70% of consumers favoring sustainable brands. Millennials, especially, prioritize sustainability, as per a 2022 Cone Communications survey, where 83% considered it vital. The connection between sustainability and a positive brand image is undeniable, making it a key to trade show success.

 

 

Conclusion

Sustainability in trade shows has evolved from a buzzword to a practical necessity. For environmental conscious exhibitors and CSR managers, embracing sustainability involves navigating trade-offs, addressing challenges, and making decisions that have a lasting positive impact on the environment and a brand’s image. Sustainable trade shows, eco-friendly materials, and carbon footprint reduction are not just trends but the future of responsible exhibiting.

 

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Erthos 10x20 rental; Clean Power New Orleans, LA; Booth # 4459 Synergy Design Solutions. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.PREPARING FOR A TRADE SHOW: A BEGINNER’S GUIDE

Unveiling the world of Augmented Reality (AR) and Virtual Reality (VR)

Get Synergy Design Group to build your Display today

 

ADDITIONAL RESOURCES

 

Exhibitions Go From Wasteful to Sustainable| GES

Optimove surveys PRNewswire

The Power Of Purpose: The Business Case For Purpose (All The Data You Were Looking For Pt 2) |2022 Cone Communications survey |Forbes

Finding the future, together Towards a more sustainable B2B trade show industry in the U.S. and Canada | Global Association of the Exhibition Industry (UFI) US and Canada Task Force

 

 

Tempest Storm Rental and Synergy Design Group Shine with Outdoor Display at The Utility Expo

A utility truck and an inflatable balloon man standing next to each other on a blue carpet in a parking lot.

Project Overview

Our client, Tempest Storm Rental, desired a 40×40 outdoor display space for The Utility Expo in Louisville, Ky. They wanted a unique, recognizable presence and an area to showcase their brand while staying true to their core message. This outdoor display needed a setup to be transported in the back of a 16ft long, 4ft wide truck, emphasizing efficiency. It was planned to shift the red swirl to the Tempest green color to align with their rebranding efforts. The transition for the swirl also needed to be seamlessly integrated into their Expo presence. Since the event was outdoors, the client required a large covered area or branded tent to provide shelter and enhance visibility. The challenge was to balance their branding transition with the need for a distinct outdoor space.

Design & Implementation

With this outdoor display, we introduced a custom inflatable tent ideally suited to create a standout presence for the outdoor event. This inflatable structure provided ample space and withstood various weather conditions. We utilized sandbags strategically to secure the setup against wind and other elements, ensuring stability.We introduced an inflatable dancer that captured attendees’ attention and added visual interest to the space for a touch of uniqueness. This eye-catching element entertained and aligned with the Tempest brand’s dynamic spirit. In addition, we designed a branded barrier to define the Tempest Storm Rental area, ensuring a clear and recognizable boundary. This barrier served functional and promotional purposes, enhancing brand visibility and marking a distinct presence at The Utility Expo.

An Outdoor Booth Display with A green and gray inflatable tent with a picnic table. There is a truck in the background.
A group of people standing and sitting around a picnic table next to a green inflatable tent. There is a TSR logo on the tent and a TEMPEST Storm Rentals banner next to it.

Results

The event saw an impressive turnout, with a record-setting gathering of over 21,000 utility construction professionals from all 50 states and 60 countries, with an estimated 300 attendees visiting their booth alone. The booth’s vibrant and distinctive look and feel on the outdoor floor garnered substantial attention, setting them apart from neighboring exhibits. TSR stated, “Clients expressed their overall satisfaction with our booth and the event coordination.” The branded barrier graphics, clearly visible from a distance, enhanced brand visibility. The inflatable dancer added personality to their booth and became a focal point for attendees, encouraging extended conversations. Our commitment to sustainability was seamless with the execution of their setup. In summary, the presence of TSR at The Utility Expo was a resounding success, marked by increased brand visibility, client satisfaction, and efficient use of resources.

Sure, here is an alt text for the image you sent: 3D rendering of a booth for TSR Equipment Rental ResourceOpens in a new window www.cadcrowd.com 3D rendering of a booth for TSR Equipment Rental Resource A 3D rendering of a booth for TSR Equipment Rental Resource. The booth is white with blue and green accents. The TSR Equipment Rental Resource logo is prominently displayed on the front of the booth. In front of the booth is a picnic table with a red umbrella.

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Ally

Accenture 

WCG

GOCO

From Challenge to 20×20 Culturally Rich Booth

A 20x20 booth with a table and stools, with the text "Ally Do It Right" on the table. there are led lights and Spanish inspired art on the back wall

 

Project Overview: 

We, Synergy Design Group, crafted Ally’s culturally rich 20×20 booth. Addressing their past overcrowding issue, we’ll minimize tables and chairs. Our goal is a captivating, yet distinct back wall like last year’s. Furthermore, they’ve requested a digital menu for scheduling meetings using a QR code or link. Additionally, they desire a check-in table and an agua fresca bar within the booth. Staying true to the digital café theme, our vision includes authentically Mexican-inspired decor with hand-painted signage from the mood board. We’re also planning a selfie booth and a themed photo op back wall to complement the Mexican ambiance.

 

A 3D rendering of a black and white display stand with a chair and a table. The stand has a large black top with the white company logo, Ally, printed on it. The chair and table are also white. The stand is located in a bright, open space with a white floor and walls.

 

Design & Implementation: 

We crafted a Mexican-inspired café booth featuring a unique photo op back wall with a blend of painted and 3D hanging plants in a 20×20 booth. The booth’s upper frame of the canopy was adorned with a stunning stained glass look decal. For an authentic touch, we incorporated a vintage bar table with a rustic wood top and black pipe legs. To complete the ambiance, we included Spanish-inspired art canvases, ensuring a one-of-a-kind and inviting booth for the client.

 

 

A pink wall with succulents and the phrase Ally do it right on it.

Results: 

Clients were thrilled with the final design, receiving praise from staff, attendees, and alpfa staff, calling this 20×20 booth the best. Our booth stood out as warm and welcoming, deviating from the common “cookie-cutter” designs. The project proceeded smoothly, and we’re actively addressing regulatory matters to maintain progress. We’re excited to continue designing for them in the future, building on this success and creating more engaging experiences.

 

 

 

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Accenture 

WCG

GOCO

Beachview

Preparing for a Trade Show: A Beginner’s Guide

Trade shows can be incredibly rewarding for businesses of all sizes. They provide a unique platform to showcase your products or services, connect with potential customers, and network with industry professionals. However, the success of your trade show participation largely depends on how well you prepare. This beginner’s guide will walk you through the essential steps to ensure you’re fully prepared for your upcoming trade show. From creating a comprehensive exhibitor checklist to implementing effective promotional strategies, we’ve got you covered.

 

Section 1: Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

 

  1. Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

  • Generating leads
  • Making sales
  • Increasing brand awareness
  • Networking with industry peers
  • Having clear and specific goals will serve as your guiding light throughout the preparation process.

 

  1. Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

  • The relevance of the trade show to your industry
  • The size and reach of the event
  • The location and logistics of attending
  • Picking the perfect trade show ensures you present your products or services to the right audience.

 

Section 2: Building Your Exhibitor Checklist

Now that you’ve set your goals and selected the ideal trade show, it’s time to create a comprehensive exhibitor checklist to keep you on track. Here’s what you need to consider:

 

  1. Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

  • Eye-catching graphics and signage
  • Display materials that showcase your products or services
  • Comfortable seating for your team and visitors
  • Adequate lighting to highlight key areas
  • A well-designed booth will attract attendees like a magnet.

 

  1. Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

  • Brochures and flyers
  • Business cards
  • Product samples
  • Merchandise (branded pens, tote bags, etc.)
  • These materials serve as valuable takeaways and reminders of your brand.

 

  1. Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:GOCO's HR Innovation booth layout at the SHRM conference in Las Vegas. The booth design features custom graphics and mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The booth stands impressively at 16 feet high and includes a locking closet area for seamless storage, reflecting attention to detail and alignment with GoCo's branding. The innovative booth design successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high return on investment (ROI). The booth design emphasizes fun and interactive elements while highlighting GoCo's brand and products.

  • Computers or tablets for presentations
  • Audio-visual equipment for demonstrations
  • A reliable internet connection for real-time interactions
  • A tech-savvy booth can help you stand out from the crowd.

 

  1. Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

  • Your products or services
  • Engaging with attendees
  • Handling inquiries and objections
  • Using lead capture tools effectively
  • A well-prepared team is your secret weapon at the trade show.

 

  1. Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

  • Shipping options and timelines
  • Storage solutions for your booth components
  • Backup plans for unexpected delays
  • Smooth logistics ensure a stress-free setup.

 

  1. Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

 

Section 3: Unleash Your Promotional Strategies

Now that your preparations are well underway, it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

 

  1. Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

 

  1. Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

 

  1. Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

 

  1. Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

 

Erthos 10x20 rental; Clean Power New Orleans, LA; Booth # 4459 Synergy Design Solutions. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.

  1. Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

 

  1. Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

 

 

  1. A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

 

Section 4: Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

 

  1. Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

 

  1. Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

 

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client

  1. Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

 

  1. Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

 

  1. Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

 

  1. Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

 

Final Thoughts

In conclusion, trade show preparation can be rewarding for your business but requires careful planning and execution by following this beginner’s guide and utilizing the exhibitor checklist, promotional strategies, and staff. It can be confusing if it is your first show and if you need help we at Synergy Design Group are happy to help. With our 25+ years of design experience you can expect the best, least amount of stress when we are on your side.

 

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Sustainable Trade Show Booth: Lapeyre’s Synergy Design Group Journey

A blue and white booth with a TV on the wall with the text"LAPEYEE STAIR", and "the metal stair experts" on the wall. The booth has a stainless steel safety stair on the left side. There is also 3 backlit backwalls, The text "LAPEYRE STAIR", "OSHA, IBC compliant crossover systems", "stainless steel", "utility stairs", are visible on the Backlit walls.

Project Overview: 

Synergy Design Group designed a sustainable trade show booth for Lapeyre’s four key events. Lapeyre, a safety solutions pioneer, challenged us to enhance their presence at Promat Chicago, Natl Steel Conf Charlotte, PackExpo Vegas, and Natl Safety Expo. These events were vital to their marketing strategy. They needed a booth with a standing kiosk, tables, chairs, space for equipment, Crossover Stairs, a high-top table, TV screen, podium, carpeting, and backdrop graphics. Budget details were unclear, but they sought “best” and “better” quotes with concierge service, excluding reps from setup and takedown.

Design & Implementation:

To meet Lapeyre’s challenge of optimizing their presence at diverse trade shows, we proposed an efficient, cost-effective turnkey rental solution. This custom booth includes a standing kiosk, tables, chairs, dedicated equipment space, a high-top table with a TV screen, a podium, plush carpeting, and a compliant backdrop. What truly distinguishes our solution is its user-friendly design. Lapeyre’s representatives can concentrate on engaging potential customers, while our team takes care of hassle-free setup and takedown.

Additionally, we provide Lapeyre with two comprehensive quotes, one for essential features and another for enhanced options. This flexibility allows them to choose the best fit for their budget while maintaining a top-notch trade show presence. Our partnership with Lapeyre remains strong, with a sustainable approach that repurposes booth elements, minimizing waste and further enhancing their trade show success.

 

LAPEYRE Booth Display at PROMAT Chicago, March 20-23, 2023. Size: 20x25 peninsula. Booth # S415. Features a 20x25 carpeted flooring with 30 oz padding. 10' light box pillars with angled blue laminate bases and LED edge up-lights. Custom SEG dye sub seamless tension fabric graphics for tower front and side return walls. Back wall with screen mounting hardware, locking closet, and white infills. Wood laminate and white top counter with open rear shelving. Pub/bar table, barstool, and various rental elements
A large blue backwall with a screen on it. The sign has the text "LAPEYRE STAIR", "BOLTED ACCESS STAIRS", "CODE-COMPLIANT FACILITY STAIRS", and "the metal stair experts" on it. The screen on the sign is displaying a video of a metal staircase.Sustainable Trade Show Booth

Results: 

Our turnkey rental booth solution was a success for both Lapeyre and the environment. It is a sustainable, cost-effective, and easy-to-use solution that can help businesses of all sizes achieve their marketing goals. Lapeyre is planning to use the turnkey rental booth at future trade shows. we’re excited to continue our partnership with Lapeyre and explore innovative ways to enhance their trade show presence further. Our journey together has not only achieved impressive results but also laid a sustainable foundation for future success.

A 3D rendering of a Lapeyre stair booth. The booth features a staircase with a yellow railing and a large screen on the wall behind it. The Lapeyre stair booth specializes in OSHA and IBC compliant crossover systems.

Read more about Synergy Design Group’s Projects:

WCG DIA

ACCENTURE

WARPED

AICC

Mastering LED Video Integration for Trade Show Triumph

Trade shows are an excellent opportunity to showcase your products and services to potential customers and network with industry peers. With the increasing competition at trade shows, it’s important to stand out and make a lasting impression on attendees. One way to do this is by incorporating LED video displays into your booth. In this blog post, we’ll discuss the benefits of LED video integration and some key considerations when incorporating it into your trade show booth. Discover LED Videos for Trade Shows.

 

Benefits of LED Video Display Integration

1. Increased Visibility

  • LED video displays are eye-catching and can attract the attention of attendees from across the trade show floor. They can display high-quality images and videos that showcase your products and services and help your booth stand out from the competition.

2. Improved Engagement

  • LED video displays can be interactive and engaging, allowing attendees to interact with your products and services uniquely and memorably. This can help to create a positive and lasting impression of your brand.

3. Versatility

  • LED video displays are versatile and can be used for various purposes, including product demos, company presentations, and social media displays. They can also be customized to match your brand’s color scheme and messaging.

 

Let us further explain why these benefits make a difference to your business at a trade show and how it can help you get ahead of the competition.

 

Image of WCG booth at DIA designed by Synergy Design Group. The booth is for WCG TM, a company that provides branded exhibit and event solutions. There is a large banner behind the booth that says "TRANSFER" and "66 TESTIMONIALS." There is also a smaller sign that says "You have exceeded our expectations and delivered remarkably during these past 6 months. Your ownership of this challenge was impressive."" The booth is staffed by two people, and there are several chairs and tables set up for visitors. Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

LED Videos for Trade Shows Increase Visibility and Impact

Increasing your booth’s visibility is crucial at any trade show. LED video displays act as compelling beacons, drawing attendees’ attention from across the floor. With vibrant images and videos, they spotlight your offerings and distinguish your booth amid the competition. The dynamic visuals create an immediate impact, making passersby stop and take notice.

The brightness and sharpness of LEDs can vary significantly based on factors such as the type of LED, the technology used, and the specific application. However, LEDs are known for their exceptional brightness and sharpness compared to other display technologies like LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

LEDs are known for their high brightness levels. They can achieve extremely high luminance levels, making them suitable for various applications where brightness is crucial, such as outdoor displays, digital signage, and stadium screens. 

LEDs can offer exceptional sharpness due to their pixel density and the ability to display high-resolution content. LED displays can achieve finer pixel pitches, resulting in higher pixel density and a smoother, more detailed image. This sharpness is particularly advantageous for applications that require displaying intricate details.

 

Advantages of LED over LCD and Other Alternatives:

1. Brightness and Contrast

  • LEDs offer better brightness and contrast compared to LCDs. This is due to the ability of LEDs to emit light directly, whereas LCDs rely on a backlight that can result in light leakage and reduced contrast.

2. Color Accuracy

  • LEDs offer more accurate and vibrant colors due to their ability to emit specific light wavelengths. This results in a wider color gamut, enabling more precise color reproduction.

3. Flexibility

  • LED displays can be flexible and curved, allowing for creative and unique designs that might not be achievable with traditional LCDs.

4. Durability

  • LEDs are solid-state devices, which makes them more durable and resistant to shocks and vibrations compared to the fragile components in LCD displays.

5. Energy Efficiency

  • LEDs are energy-efficient as they consume less power than traditional LCDs, resulting in lower operating costs over time.

6. Longevity

  • LEDs have a longer lifespan compared to traditional LCD backlighting systems, resulting in reduced maintenance and replacement costs.

7. Instant On/Off

  • LEDs have fast response times, allowing for instant on/off functionality without the need for warm-up time, as seen in some LCD technologies.

It’s important to note that while LEDs offer numerous advantages, each display technology has its strengths and weaknesses. OLED displays, for instance, offer exceptional color accuracy, contrast, and thinness, making them suitable for applications like high-end smartphones and TVs. The choice between LED, LCD, OLED, or other display technologies depends on the specific requirements of the application.

 

Enhancing Attendee Interaction

As visibility heightens, engagement follows suit. Interactive LED video displays redefine attendee interaction. Through touch, gesture, or augmented reality, visitors forge personal connections with your products and services. This one-of-a-kind engagement leaves a lasting mark, shaping a positive perception of your brand. Attendees become participants in your narrative, fostering genuine interest and meaningful experiences.

LED video displays can indeed capture attention through visual appeal. However, there are several aspects that might not be immediately apparent but can contribute to a unique and engaging experience beyond just staring at the display:

1. Touch Interactivity

  • Some LED displays are designed to be touch-sensitive. Attendees can interact directly with the content displayed by touching the screen. This could involve exploring product features, navigating through virtual showrooms, or playing interactive games related to your brand.

2. Gesture Control

  • Advanced LED displays can incorporate gesture recognition technology. Attendees can use hand gestures to control and manipulate on-screen content, creating an immersive and interactive experience. For instance, they could swipe to explore different products or services.

3. Mixed Reality (MR) and Augmented Reality (AR)

  • By integrating LED displays with MR or AR technology, attendees can use their smartphones or AR glasses to see additional digital information layered onto the real-world display. This could include 3D product models, virtual tours, or informative overlays.

4. Audience Participation

  • LED displays can be used to host live polls, surveys, or quizzes. Attendees can participate in real-time, allowing you to gather insights, engage with them directly, and tailor the content based on their preferences

5. Dynamic Content

  • Rather than static images, LED displays can showcase dynamic content such as animations, videos, and real-time data visualizations. This can help convey complex information more effectively and keep attendees engaged

 

6. Personalization

  • With the right technology, LED displays can offer personalized experiences. Attendees might be able to input their preferences or scan badges, leading to content that is relevant to their needs and interests.

 

7. Interactive Product Demos

  • LED displays can be used to run interactive demos of your products or services. Attendees can control what they see and how they interact with the demo, allowing them to understand your offerings more deeply.

8. Multi-Sensory Experiences

  • Combining visual content with other sensory elements like sound, vibrations, or even scents can create a multi-sensory experience that leaves a stronger and lasting impression.

9.Social Media Integration

  • Displaying real-time social media feeds related to the event or your brand can encourage attendees to engage online, extending the reach of your event beyond the physical space.

10. Data Visualization

  • If your brand involves data-heavy information, using LED displays to visualize data in innovative ways can help attendees understand and connect with the information more effectively.

11. Virtual Reality (VR) Experiences

  • For a more immersive engagement, you can integrate VR headsets with LED displays to offer virtual experiences that transport attendees to different environments related to your brand.

In summary, while attendees might start by simply staring at an LED display, the addition of interactivity, technology integration, personalization, and various engaging elements can transform their experience into something memorable, participatory, and impactful for your brand.

 The Versatility and Benefits of LED Videos

The versatility of LED video displays amplifies their impact. They seamlessly adapt to various roles—presenting detailed product demos, delivering impactful company presentations, and curating captivating social media displays. Their adaptability extends further as they harmonize with your brand’s aesthetics, boasting a tailored appearance that resonates with your messaging. Whether it’s a dazzling visual journey or an immersive educational session, LED video displays are your versatile canvas.Now, let’s look at some real-life examples that show how LED video displays can be used in different ways to highlight their versatility:

 

1. Product Demos

  • Imagine a tech company showcasing its latest smartphone model on a large LED display. Attendees can use touch interactivity to explore the phone’s features, swipe through its interface, and even simulate taking photos with its camera.
  • An automobile manufacturer could use an LED display to exhibit their new car model. Attendees could interact with the display to open doors, change colors, and virtually “test drive” the car.

2. Company Presentations

  • During a corporate event, a software company might use an LED video wall to present its latest software solutions. Dynamic animations and graphics could illustrate how the software works, making it easier for attendees to understand complex concepts.
  • An architecture firm could showcase its projects on an LED display, taking viewers on a virtual tour through rendered 3D models of buildings and urban designs.

3. Social Media Displays

  • At a trade show or conference, a fashion brand could set up an LED video wall displaying a live feed of social media posts featuring their products. Attendees could see real-time customer reactions and engage by posting their own photos of the products.
  • A music festival could use LED screens to show a live stream of tweets, photos, and videos shared by attendees, creating a sense of community and excitement.

4. Customized Brand Messaging

  • A luxury cosmetics brand could incorporate its signature color palette and elegant typography into an LED display. The display might feature rotating images of models wearing the brand’s products, reinforcing its high-end image.
  • A health and wellness company could use an LED video wall to display motivational quotes, vibrant images of nature, and exercise videos that align with their brand’s message of positivity and well-being.

5. Interactive Storytelling

  • A history museum could employ a large LED display to create interactive historical timelines. Visitors could navigate through different eras by touching the screen and exploring related images, videos, and facts.
  • An environmental organization could use LED displays to showcase the impact of climate change. Attendees might interact with the display to learn about specific regions affected and the organization’s initiatives to address the issue. 

6. Live Data Visualization

  • A financial institution could use LED screens to display real-time stock market data and financial news. Attendees could interact with the display to track specific stocks or market trends.
  • An educational conference could utilize LED video walls to show real-time statistics related to the event, such as the number of attendees, sessions in progress, and social media engagement.

In each of these examples, LED video displays serve as versatile tools that can be tailored to specific goals and messaging while engaging attendees through interactivity, customization, and visually captivating content.

Incorporating LED video displays transcends conventional marketing. Their ability to boost visibility, enrich engagement, and flexibly serve multiple functions presents an innovative approach. Capitalizing on these benefits sets your brand apart, creating a captivating presence that captures attention, forges connections, and fosters meaningful interactions.

 

A group of literature and tablet stands on a white background. Stands can be purchased from Synergy Design Group. The stands are made of a variety of materials, and they are holding different types of tablets of various sizes.

LED Videos for Trade Shows Key Considerations 

As you prepare to harness the full potential of LED video displays, it’s essential to navigate the implementation process thoughtfully. Key considerations for LED video integration will ensure that you make the most of this powerful tool while aligning it seamlessly with your branding and objectives.

 

 Budget

LED video displays can be a significant investment, so it’s important to consider your budget when incorporating them into your booth. You’ll need to consider the cost of purchasing or renting the display, as well as any installation and setup fees.

 

Incorporating LED displays requires budget planning or possible financing if you are just starting out. Costs involve purchase/rental, installation, and setup. Factors influencing cost include size, resolution, and customization. LED costs might exceed traditional displays, but their engagement potential, versatility, and increased visibility justify the expense.

 

Size and Placement

The size and placement of your LED video display will depend on the size and layout of your booth, as well as the messaging and content you plan to display. It’s important to work with an experienced exhibit designer who can help you determine the best size and placement for your display.

The LED display’s size and placement hinge on booth dimensions and content. Collaborate with exhibit designers for optimal configuration. Consider varied LED tiles like floors, walls, ceilings, and tickers to enhance engagement.

 

Content Creation

LED video displays require high-quality content to be effective. You’ll need to work with a content creator who can create engaging videos and images that showcase your products and services and align with your brand’s messaging.

 

Effective LED displays demand high-quality content. Collaborate with a creator for engaging videos and images showcasing products and services while aligning with brand messaging. High quality implies at least 1080p resolution, with 4K being preferable for detailed visuals. 

 

Technology Requirements

LED video displays require certain technology requirements, including power and internet connectivity. It’s important to ensure that your booth has the necessary infrastructure to support your LED video display. 

 

Technology requirements for LED displays differ. Ensure booth infrastructure supports power and internet needs. Compared to other tech, LED displays may have higher power draw. The weight support varies but is generally manageable for most booths.

 

Conclusion

In conclusion, LED video integration can be a powerful tool for attracting attention and engaging attendees at trade shows. By considering your budget, size and placement, content creation, and technology requirements, you can successfully incorporate LED video displays into your booth and create a lasting impression of your brand.

 

By aligning the benefits of increased visibility, improved engagement, and versatility with your business goals, you’re poised to make a significant impact on your audience. As you plan your trade show strategy, remember that the strategic use of LED video displays can elevate your presence, captivate your audience, and ultimately drive meaningful interactions that set your brand apart. So, when preparing for your next trade show, be sure to explore the world of LED video integration to unlock a new realm of possibilities for your brand’s success.

 

 Discover LED Videos for Trade Shows.

LEARN MORE FROM SYNERGY DESIGN GROUP

 

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