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Mastering LED Video Integration for Trade Show Success: Key Considerations

Key Considerations of LED Video Integration Blog Banner

Attending trade shows presents a chance to display your offerings and connect with clients as well as engage, with others, in the industry.. With increasing competition, standing out is essential. Incorporating LED video displays into your booth can significantly enhance visibility and engagement. This blog explores the benefits of LED video integration

LED Videos for Trade Shows Key Considerations

As you prepare to harness the full potential of LED video displays, it’s essential to navigate the implementation process thoughtfully. Key considerations for LED video integration will ensure you make the most of this powerful tool while aligning it seamlessly with your branding and objectives.


When adding LED video displays to your booth it’s crucial to keep your budget in mind as they can be an investment. Take into account the expenses associated with buying or renting the display along, with any costs, for installation and setup.

touchscreen displays kiosk

Incorporating LED displays requires budget planning or possible financing if you are just starting out. Costs involve purchase/rental, installation, and setup. Factors influencing cost include size, resolution, and customization. LED costs might exceed traditional displays, but their engagement potential, versatility, and increased visibility justify the expense.

Size and Placement

The dimensions and positioning of your LED video screen will be influenced by the dimensions and arrangement of your booth along, with the information and visuals you intend to showcase. Collaborating with an exhibit designer is crucial in deciding the suitable size and location, for your display.

The LED display’s size and placement hinge on booth dimensions and content. Collaborate with exhibit designers for optimal configuration. Consider varied LED tiles like floors, walls, ceilings, and tickers to enhance engagement.

Content Creation

LED video displays require high-quality content to be effective. You should collaborate with a content creator who can produce captivating videos and visuals that highlight your offerings and resonate with the messaging of your brand.

Effective LED displays demand high-quality content. Collaborate with a creator for engaging videos and images showcasing products and services while aligning with brand messaging. High quality implies at least 1080p resolution, with 4K being preferable for detailed visuals.

Image of a tablet computer on a table with text. The text on the tablet says "BEFORE & AFTER THE STORM" and "BEACHVIEW ENERGY"

Technology Requirements

LED video displays require certain technology requirements, including power and internet connectivity. It’s important to ensure that your booth has the necessary infrastructure to support your LED video display.

Technology requirements for LED displays differ. Ensure booth infrastructure supports power and internet needs. Compared to other tech, LED displays may have higher power draw. The weight support varies but is generally manageable for most booths.


By considering your budget, size and placement, content creation, and technology requirements, you can successfully incorporate LED video displays into your booth and create a lasting impression of your brand. LED video integration can elevate your presence, captivate your audience, and drive meaningful interactions, setting your brand apart at trade shows. Explore the world of LED video integration to unlock new possibilities for your brand’s success.

Bringing Letters to Life: Our Masterpiece for the 3DExperience World 2020 Expo


At Synergy Design Group, we created stunning 3D letters for the 3DExperience World 2020 Expo. First, we crafted the letters from 3D foam core, ensuring they were lightweight and durable. Next, we sealed the edges with stucco, adding a smooth finish. Finally, we painted the letters, giving them a vibrant and eye-catching look. This process ensured the 3D letters stood out beautifully at the expo.

Mastering LED Video Integration for Trade Show Success: The Benefits of LED

Benefits of Video Intergration

Trade exhibitions provide a chance to present your products and services to customers and connect with industry colleagues. In todays landscape it’s vital to stand out. With increasing competition, standing out is essential. Incorporating LED video displays into your booth can significantly enhance visibility and engagement. This blog explores the benefits of LED video integration.

Benefits of LED Video Display Integration


LED video displays are visually appealing. Have the power to capture the attention of event attendees from all corners of the trade show venue. They can showcase high quality visuals that highlight your offerings making your booth more noticeable amidst competitors.


Interactive LED video displays offer an engaging experience for attendees allowing them to interact with your products and services in a way. This interactive element helps leave an lasting impression of your brand.


LED video displays are tools that can serve multiple purposes, such, as showcasing product demonstrations delivering company presentations or displaying social media content. Additionally they can be customized to align with your brands color palette and messaging.

Discover how these benefits can set your business apart at trade shows and give you an edge.

LED Videos for Trade Shows Increase Visibility and Impact

LED video screens serve as captivating points catching the eye of attendees from a distance. With visuals and videos, they showcase your offerings. Set your booth apart in a competitive setting. The dynamic graphics make an impression prompting passersby to pause and take notice.

The intensity and sharpness of LEDs can differ based on factors, such, as the kind of LED technology used and the particular application. Nevertheless LEDs are well known for their luminosity and clear display in contrast to technologies, like LCD (Liquid Crystal Display) and OLED (Organic Light Emitting Diode).

LEDs are distinguished by their levels of brightness. They can reach luminance levels making them well suited for applications where brightness is key like outdoor displays, digital signage and stadium screens.

The sharpness offered by LEDs is exceptional due to their density and capability to showcase high resolution content. LED displays can achieve pixel pitches resulting in pixel density and a more polished image with intricate details. This sharpness is particularly beneficial for applications that demand displaying details.

Immersive experience LED video wall. video walls of waves for an exhibit entrance at workboat

Enhancing Attendee Interaction

As visibility increases engagement naturally follows suit. Interactive LED video screens redefine how attendees interact with exhibits. Visitors establish connections with your products and services, through touch interactions, gestures, or augmented reality experiences. This unique engagement creates a lasting impression shaping an image of your brand. Participants are actively involved in your story sparking interest and memorable experiences.

LED video displays have the power to captivate attention with their appeal. Yet there are hidden elements that enhance the experience beyond gazing at the screen;

1. Touch Interactivity

  • Certain LED displays feature touch sensitivity allowing attendees to engage directly with the displayed content by touching the screen. This interaction could involve exploring product details navigating showrooms or participating in brand-related games.

2. Gesture Control

  • Advanced LED displays can incorporate recognition technology enabling attendees to use hand gestures to interact with, on-screen content. This creates an interactive experience where users can swipe to explore products or services.

3. Mixed Reality (MR) and Augmented Reality (AR)

  • Integrating LED displays, with MR or AR technology allows attendees to access information overlaid onto the real-world display using smartphones or AR glasses. This may include product models, virtual tours, or informative overlays.

4. Audience Participation

  • LED screens can be utilized for activities, like polls, surveys or quizzes. This allows participants to join in time enabling you to gain insights interact with them directly and customize the content based on their preferences.

5. Dynamic Content

  •  Instead of using images LED screens can display dynamic content such as animations, videos and real-time data visualizations. This can effectively communicate information. Keep participants actively involved.

6. Personalization

  • By leveraging technology LED screens can provide experiences. Participants may share their preferences or scan badges to receive content that aligns with their needs and interests

7. Interactive Product Demos

  • LED screens can feature demonstrations of your products or services. Participants have the opportunity to navigate through the demo and explore what they find intriguing enhancing their understanding of your offerings.

8. Multi-Sensory Experiences

  • LED screens can feature demonstrations of your products or services. Participants have the opportunity to navigate through the demo and explore what they find intriguing enhancing their understanding of your offerings.

9. Social Media Integration

  • Showing real-time social media updates related to the event or your brand can motivate attendees to interact online expanding the event’s reach beyond its boundaries.

10. Data Visualization

  • When your brand involves data content utilizing LED screens to showcase data in ways can help attendees grasp and engage with the information more effectively.

11. Virtual Reality (VR) Experiences

  • To create an experience you can combine VR headsets with LED displays to provide virtual experiences that transport attendees, to different environments linked to your brand.

In essence although attendees may initially be drawn to an LED display incorporating interactivity, technology integration, personalization and engaging elements can elevate their experience into something interactive and impactful for your brand.

Image of a WCG booth at DIA Designed by Synergy Design Group.  A group of people are sitting at a table in the booth, and there is a large sign on the wall behind them. The sign says "TRANSPERE" and "66 TESTIMONIALS." There is also a smaller sign that says "The partnership with WCG] was just dynamic, and everyone was receptive and willing to roll up their sleeves and do the work that needed to be done!" Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

The Versatility and Benefits of LED Videos

The flexibility of LED video screens enhances their effectiveness. They seamlessly adapt to purposes—showcasing product demonstrations delivering compelling company presentations and curating engaging social media exhibits. Their versatility extends further as they blend in with your brand’s identity boasting a customized look that aligns with your messaging. Whether it’s a journey or an immersive learning session LED video screens serve as your versatile canvas.
Lets now explore some real-life instances that demonstrate the applications of LED video displays;


1. Product Demos

  • Think of a technology company presenting its model on a large LED screen. Visitors can interact through touch exploring the phone’s functions swiping through its interface and even virtually capturing photos, with its camera.
  • Similarly, an automotive manufacturer could utilize an LED display to showcase their car model. Visitors could engage with the display to open doors change colors and virtually experience a “test drive” of the vehicle.

2. Company Presentations

  • In a setting a software company might utilize an LED video wall to introduce its software solutions. Dynamic animations and graphics could visually explain how the software operates, helping attendees grasp concepts.
  • Likewise, an architectural firm could present its projects on an LED screen offering viewers a tour through 3D models of buildings and urban designs.

3. Social Media Displays

  • At trade shows or conferences, a fashion brand could set up an LED video wall showcasing social media posts featuring their products. Attendees would have the opportunity to see real-time customer feedback and participate by sharing their photos of the products.
  • A music festival could enhance the experience by using LED screens to share tweets, photos, and videos from attendees fostering a sense of community and excitement.

4. Customized Brand Messaging

  • For a luxury cosmetics brand incorporating its color scheme and elegant typography on an LED display could showcase rotating images of models adorned with the brand’s products reinforcing its image.
  • In the realm of health and wellness, a company could utilize an LED video wall to exhibit quotes, nature images, and exercise videos that resonate with their message of positivity and well-being.

5. Interactive Storytelling

  • To engage visitors, in storytelling a history museum could employ an LED display to present historical timelines that allow exploration through different eras via touch interaction to discover related images, videos, and facts.
  • Similarly, an environmental organization could leverage LED displays to highlight the impacts of climate change. Attendees can interact with the display to learn about affected regions and the organization’s efforts in addressing this issue.6. Live Data Visualization
  • For time updates, at an event hosted by a financial institution LED screens can be used to showcase stock market data and financial news. Attendees may engage with the display to monitor stocks or market trends.
  • An educational event could use LED video walls to display real-time data, about the conference like the number of attendees, ongoing sessions, and social media activity.

In these examples, LED screens are tools that can be customized for objectives and messages engaging participants, with interactive features, personalized content, and visually appealing visuals.


Using LED screens goes beyond marketing tactics by enhancing visibility innovatively boosting engagement and offering functions. Leveraging these advantages distinguishes your brand by creating a captivating presence that attracts attention builds connections and encourages interactions.

Preparing for LRA 2024: Tips for Exhibitors

LRA Blog Banner

Hello, esteemed food industry professionals! As Synergy Design Group, we bring to you our extensive experience in designing trade show booths and planning exhibits. We understand the significance of the Louisiana Restaurant Association Expo (LRA) for your business and are thrilled to share our comprehensive guide to preparing for LRA 2024. This guide will cover everything from booth design ideas to promotional strategies and networking tips. Let’s embark on this journey together!

Anova SENA 2024

Understand Your Goals

Before you start planning your booth, it’s crucial to understand your goals for LRA 2024. Are you looking to launch a new product, generate leads, or increase brand awareness? Knowing your objectives will guide all your decisions, from design to marketing strategies. Make sure your goals are specific, measurable, and realistic.

Design an Eye-Catching Booth

Warped sketch

Your booth is the first thing attendees will notice. Invest in a visually appealing design that reflects your brand’s identity. This is important because a well-designed booth attracts attention and communicates your brand’s values and personality. Use bold colors, clear signage, and engaging visuals. Incorporate interactive elements like product demos or touch screens to attract and engage visitors. Remember, a well-designed booth can make a lasting impression.

Plan Your Layout

The layout of your booth can impact the flow of traffic and the overall visitor experience. A well-planned layout can guide visitors through your space, ensuring they see all your products and services. It can also create a welcoming atmosphere and encourage visitors to stay longer. Plan a layout that encourages attendees to explore your space. Create distinct areas for product displays, demonstrations, and seating for private conversations. Ensure your booth is welcoming and easy to navigate.

We can pitch you Fresh New ideas for your custom design today, connect with us here.

Promote Before the Expo

Promotion shouldn’t start on the first day of the expo. Use social media, email newsletters, and your website to build excitement beforehand. Announce your participation, share sneak peeks of what you’ll showcase, and encourage your audience to visit your booth. A solid pre-show marketing campaign can drive traffic to your booth.

Photo courtesy of Louisiana Restaurant Association

Offer Engaging Activities

Engage attendees with activities like live demonstrations, tastings, or contests. These activities can draw a crowd and provide opportunities for meaningful interactions. Ensure your activities align with your brand and products, offering value to your visitors.

Train Your Team

Your booth staff is the face of your company at LRA 2024. Train them to be knowledgeable about your products and services, approachable to encourage interactions, and engaging to keep visitors interested. They should be able to answer questions, demonstrate products, and initiate conversations. A well-prepared team can significantly enhance the visitor experience and help achieve your goals.

Collect and Follow Up on Leads

text: Let's do it with a google review. orange qr code with synergy logo

Many exhibitors prioritize lead generation. Establish a system for collecting contact information from visitors, using digital tools like QR codes or mobile apps to streamline this process. After the expo, follow up promptly with your leads. This is important because following up shows your interest in the potential customer and can lead to a sale. Personalized follow-ups can convert leads into customers, contributing to your business growth.

Network Effectively

LRA is an excellent opportunity to network with industry professionals. Networking can lead to new business opportunities, partnerships, or collaborations. Attend networking events, panel discussions, and other activities. Bring plenty of business cards and be ready to introduce yourself and your business. Building relationships with other professionals can open doors to new opportunities.

Analyze and Improve

After LRA 2024:

1. Take the time to analyze your performance.

2. Review your goals and assess whether you achieved them.

3. Gather feedback from your team and visitors to identify areas for improvement.

4. Use these insights to refine your strategy for future events.


Preparing for LRA 2024 is a journey that requires careful planning and execution. By following these tips, you can create a memorable and successful exhibit that not only achieves your goals but also exceeds your expectations. At Synergy Design Group, we are here to support you every step of the way. Let’s make LRA 2024 your most successful expo yet!

Remember, you are not alone in this journey. Feel free to reach out to us for more information or assistance with your exhibit planning. We are here to support you and look forward to seeing you at LRA 2024!

Pawsome Design for Mars Pet Care Corporate Interiors!

Mars TV poka dot display

We brought Mars Pet Care’s office to life with playful and informative interiors. Check out the highlights:

  • Digital graphics on 3D polka dots! It’s a dynamic look that’s sure to turn heads.
  • They branded the retail area with mixed-media displays—physical products and digital information—the perfect way to showcase their latest goodies!
  • Clear communication with a branded SEG display wall. ℹ️ Important announcements and info will never be missed.
  • CNC cut signs and custom banners for a pawsitively cohesive brand experience. ✨ Their brand will shine bright throughout the space.
  • A space designed to showcase their latest and greatest! ➡️✅ **New products will always be in the spotlight.

We love how this space combines digital and physical elements to create a fun and engaging environment for Mars Pet Care’s team. 

Striking a Chord: Amazon Music’s Interactive Booth at CMA Fest Fan Fair X 2022

Amazon Music Booth

Project Overview

Amazon Music approached our experienced team with a challenge for the CMA Fan Fair Expo in Nashville, TN, from June 7th to 12th, 2022. They needed a dynamic 30×40 booth for the annual CMA Fest, featuring several interactive and engaging elements. The client sought a meet & greet area with queue line management, a self-service merch shop, an artist lounge/social capture space, a Country Heat playlist photo backdrop, a closet for extra storage, and a custom prize wheel for giveaways. Leveraging our expertise in [specific area], we were able to design a booth that not only met these requirements but also exceeded expectations.

Amazon records
Amazon Merch

Design & Implementation

We crafted a vibrant and functional booth, incorporating unique elements that set it apart. Our custom prize wheel, resembling a disco ball, was a show-stopping centerpiece. It was inset in a custom cabinet for storage and used adhesive-backed vinyl for color blocking and display graphics. We also introduced self-service merch areas where visitors could use QR codes to purchase items directly from their phones. The Country Heat photo backdrop, designed to make fans look like they were featured on the popular Amazon Music Podcast thumbnail, was a hit. Floating records with custom Amazon Music Center decals added a unique touch to the meet & greet area, enhancing the overall experience.

Amazon Music Photo backdrop booth


The booth was met with resounding praise from Amazon Music and the visitors, who were highly appreciative of the interactive and visually appealing setup. The unique features of the booth led to a significant increase in engagement and positive brand association, as reported by Amazon. Looking ahead, Amazon plans to repurpose some of the sustainable elements for future events, a clear indication of the project’s success. Our design not only met but exceeded the client’s needs, creating a truly memorable and successful experience at the CMA Fest Fan Fair X.

Amazon Music Wheel
Amazon angeld_

HCA’s Island Oasis: Escape the Ordinary at Their Trade Show Booth

HCA Front Facing

We crafted a 20’X20′ island booth with a hanging sign for HCA. We included custom halo-lit graphics and a multi-dimensional graphic design. The booth features branded counters with 3D typeface and recessed lighting. Additionally, we incorporated hidden charging stations for convenience. The modular booth design offers versatility, making it adaptable for various events. Our open-concept design creates a welcoming space. The island booth highlights HCA’s brand with striking custom graphics. We ensured every detail, from lighting to layout, enhances the overall experience.

Illuminating Success: A Warped Design for Excellence


Project Overview

Our client was in need of an exhibit design that was not just practical, but also innovative. They desired a design that would balance openness with practicality, featuring a prominent product wall and open-air spaces. They were particularly drawn to backlit items and required seating for representatives. The design was to be a showcase of products, akin to a museum, with segmented displays for each country and product, offering a unique and engaging experience.

Design & Implementation

We designed a 16-foot tower with a locking closet and a 12-foot wood slat canopy. This structure, with its locking closet, provides secure storage for valuable items during the exhibit. The 12-foot wood slat canopy, in addition to its aesthetic appeal, ensures comfort and coolness for the representatives. With RGB LED lighting, the “WARPED” 3D edge-lit signage created a stunning visual impact, attracting visitors to the exhibit. We also incorporated custom showcase cases and a laminated reception counter with LED toe-kick lighting, enhancing the display of products and providing a welcoming reception area. Our mix of brand neutrals and wood accents provided a cohesive, attractive design that aligns with the client’s brand identity.


Our client loved the exhibit, praising its quality and custom elements. They specifically mentioned their appreciation for the matching of wood for bases and tabletops, which they felt added a touch of elegance to the exhibit. The furniture, flooring, and VIP area were also highlighted as areas of satisfaction. The colors and graphics met their expectations, and the electrical setup was perfect despite minor adjustments needed for wiring holes. The panels stayed up, and video integration was seamless. The client was thrilled with the final product and plans to repurpose the sustainable items for future exhibits, a testament to their satisfaction with the exhibit’s sustainability and longevity.

Warped PCA Side view
Warped rendering

Showcasing Brilliance: Jotun’s Dynamic Booth Design at AMPP New Orleans

jotun side

For Jotun‘s 10×20 rental booth at AMPP New Orleans, Booth #824, March 3-7, we at Synergy Design Group meticulously crafted a functional and engaging space. Our design features a back wall with a right-side return graphic wall, ensuring a seamless presentation. We opted for unprinted white panels on the exterior right to comply with neighboring booth regulations. The booth highlights custom SEG tension fabric prints on the back wall and product feature wall, prominently featuring the Jotun logo on Ultraboard above an LED monitor. The booth’s centerpiece is a sleek white laminate counter with a locking storage and LED accent light toe kick, complemented by a highboy bar table and bar stools for a welcoming atmosphere. Our design ensures both aesthetic appeal and practical functionality for an impactful exhibition presence.

Leveraging Data Analytics for Trade Show Success

leveraging data analytics for trade show bANNER

At Synergy Design Group, we believe in the power of leveraging data analytics to transform trade show strategies. By using data analytics, we can gain valuable insights to optimize our approach, improve lead generation, and accurately measure ROI. Let’s explore how these tools can enhance our trade show success.

Firefly By using data analytics, we can gain valuable insights to optimize our approach, improve lea

Understanding Attendee Behavior

Data analytics allows us to track attendee behavior at trade shows. We can see which booths are getting the most traffic, which products are drawing the most interest and even the peak times for engagement. This information helps us to better understand what attendees are looking for and how to capture their attention effectively.

Optimizing Booth Design

Navusoft Sketch

With insights from data analytics, we can refine our booth design to attract more visitors. By analyzing which elements of our booth draw the most engagement, we can make data-driven decisions to enhance its visual appeal and functionality. This ensures that our booth stands out in a crowded trade show environment.

Enhancing Lead Generation

Data analytics helps us identify the most effective lead generation tactics. By tracking which strategies result in the highest quality leads, we can focus our efforts on methods that yield the best results. This might involve adjusting our pitch, improving our promotional materials, or targeting different demographics.

We can pitch you Fresh New ideas for your custom design today, connect with us here.

Personalizing Interactions

Understanding the preferences and behaviors of attendees allows us to personalize our interactions. Data analytics can provide insights into the interests of specific attendees, enabling us to tailor our conversations and demonstrations to meet their needs. Personalized interactions are more likely to result in meaningful connections and higher conversion rates.

Firefly Understanding the preferences and behaviors of attendees allows us to personalize our intera

Measuring ROI

One of the most significant advantages of data analytics is its ability to measure ROI accurately. We can track metrics such as the number of leads generated, the quality of those leads, and the resulting sales. This data helps us understand the true value of our trade show participation and make informed decisions about future investments.

Identifying Trends

Data analytics allows us to identify trends within our industry and among trade show attendees. By analyzing data from multiple events, we can spot emerging trends and adapt our strategies accordingly. Staying ahead of industry trends gives us a competitive edge and positions us as leaders in our field.

Improving Follow-Up Strategies

Firefly Effective follow-up is crucial for converting leads into customers. Data analytics provides

Effective follow-up is crucial for converting leads into customers. Data analytics provides insights into the most effective follow-up strategies. We can analyze the timing, content, and method of our follow-ups to determine what works best. This ensures that our follow-up efforts are both timely and impactful.

Allocating Resources Efficiently

 By understanding which aspects of our trade show strategy yield the highest returns, we can allocate our resources more efficiently. Data analytics helps us identify which activities deserve more investment and which ones can be scaled back. This results in a more cost-effective approach and maximizes our overall success.

Enhancing Team Performance

Finally, data analytics can improve our team’s performance. By tracking individual and team metrics, we can identify strengths and areas for improvement. This allows us to provide targeted training and support, ensuring that our team is always performing at its best.

At Synergy, we provide personalized training powered by The Ganon Group, learn more here.


Data analytics is a powerful tool that can significantly enhance our trade show strategies. By leveraging data, we can optimize our approach, improve lead generation, and accurately measure ROI. At Synergy Design Group, we are committed to using data analytics to achieve trade show success and drive business growth. Let’s harness the power of data to make our next trade show our most successful one yet!