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The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Elevate Your Presence: The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Stand Out from the Crowd and Increase Your ROI with a Double-Deck Display

blue and white displays at a trade show booth. The displays feature maritime equipment and technology, including propellers, rudders, and life jackets. There is a large sign at the top of the booth that says "MP MARITIME PARTNERS with power cell and marine information, booth designed by synergy design group.A double-deck pavilion, graphic floor, and product displays made their brand stand out!

Are you planning to participate in a trade show or expo this year? If yes, then it’s worth considering how to make your booth or exhibit stand out from the crowd. After all, the competition is fierce, and you want to ensure your brand gets the attention it deserves.

Many factors amount to a successful trade show production. From a marketing perspective, few are as crucial as your ability to draw attention and stand out. One of the most effective methods to achieve this is by utilizing a two-story exhibit. Today we’ll discuss the benefits and advantages of using a double-deck display at a trade show.

Introduction to Double-Deck Displays

If you are new to trade shows and expos, you should become more familiar with double-deck displays. As the name suggests, these exhibits feature two levels of display space. The bottom level is typically used as a meeting area or product demonstration space, and the upper level is for showcasing your brand’s messaging and products. Though you know what they say, rules are meant to be broken, and double decks give your team ample room to get creative.

Double-deck exhibits are becoming increasingly popular at trade shows and expos for a good reason. They offer several advantages that can help you stand out from the competition.

A man kneeling next to a staircase in a convention center. The stair case reads " JUST ADD WATER MP MARITIME PARTNERS". Leasing & Finace solutions for a modern Maritime industry. This double decker display was a custom build of Synergy Design group

Maximize Your Footprint

One of the most significant advantages of using a double-deck exhibit is how it lets you maximize your space. Why is this important? It’s because trade show floor space is expensive, and you want to make the most of every square foot.

Choosing a two-story exhibit allows you to double your available space without paying for additional floor space. This means you can showcase more products, create more engaging displays, and offer more interactive experiences to your visitors.  

Beyond the obvious advantage of highlighting your brand thoroughly, additional space also allows your team to design with a crowd in mind. Extra room means a more remarkable ability to avoid bottlenecks and to create private space for clients, thus elevating the client experience. The double-deck exhibit has the potential to take your booth from a “one size fits all” solution to a ‘something for everyone’ exhibit.

Stand Out from the Crowd

Perhaps the most obvious advantage of using a double-deck exhibit is that it’s a major attention grabber. Most of your neighbors at the trade show will arrive with a standard, single-level booth or display. These are subject to all the line-of-sight, height, and other restrictions you may already know. By choosing a two-story exhibit, you can instantly cut through the noise and attract more attention from visitors.

Not only will your exhibit be more visually impressive, but it will also create a sense of excitement, wonder, and intrigue among visitors who want to see what’s happening on the upper level. This is the kind of excitement that can establish your brand as an industry leader on the show floor. When attendees know you’ve invested in a high-quality, attention-grabbing exhibit, they’re more likely to consider your company a serious contender.

A two-story recycling company booth at a trade show. The booth has a large hanging sign with the company logo and text that says "CP Group: Provider of the world's most successful recycling systems." There are also several smaller signs that list the company's services, such as "Truck Pro," "MSS," "Material Recovery," and "Watarial Recovery. an LED lit counter and blue carpets as well as several chairs and tables and large graphics of pictures from the CPG company.

Create a VIP Experience

A double-deck exhibit can also help create a VIP experience for your most important visitors. By reserving the upper level for private meetings or special events, you can create an exclusive atmosphere that makes your visitors feel valued and appreciated.

This can be particularly effective for B2B businesses that want to engage with key decision-makers and close deals. By offering a private, comfortable discussion space, you can create a more personal and memorable experience that sets you apart from the competition. Reserving this kind of space is also a consideration that many first-time exhibitors overlook, leaving them scrambling for a place to have sensitive conversations in a booth full of onlookers. Having such a meeting space is a detail that will speak to your preparation and potentially lead to authentic on-floor sales conversations. 

A black car parked in front of a driven by Color booth at an automotive art trade show double decker booth.

Increase Your ROI

Ultimately, all the points above are in the service of a more significant ROI for your brand. By standing out from the crowd, creating a VIP experience, and maximizing your display space, you can capture a broader and more diverse group of visitors to your exhibit and generate more leads and sales.

Furthermore, maximizing your exhibit space can reduce your overall cost per square foot and increase the value of your investment. While double-deck exhibits may have a higher initial cost than single-level displays, the potential benefits and ROI make them a smart choice for many businesses.

Conclusion

A double-deck exhibit may not be for everyone, and first-time exhibitors may find the concept intimidating. Nonetheless, businesses exhibit at trade shows with a common goal: to make a great impression and increase their network. A double-deck exhibit addresses both of those goals in style. It could take years of exhibiting in smaller layouts before your brand can generate the buzz that a double-deck does in a single day. If time is of the essence, we recommend a double deck.

Consider investing in a two-story exhibit to elevate your presence and make a lasting impression at your next trade show or expo. With the right design and messaging, a double-deck display can help you attract more visitors, generate more leads and sales, and create a memorable experience that sets you apart from the competition. Reach us to explore your options today and see how a two-story exhibit can help you achieve your trade show goals.

 

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Don't settle for a standard exhibit - elevate your presence and stand out with a double-deck exhibit.

Contact us today to learn more about our custom options and how we can help you make your next event a success!

Double Deck Exhibit for Automotive Art at SEMA 2018

Automotive Art’s Dazzling Double-Deck Exhibit

You can certainly feel the energy and excitement here at day two of The SEMA Show 2018 in #LasVegas, Nevada. Our client Automotive Art dazzles with a double-deck exhibit. The addition of a second level allows our client simultaneous engagement with guests. They present their cutting-edge automotive color matching technology downstairs and engage with VIPs in an upstairs lounge. As a result, our client maximizes both their exhibit space and budget. In addition, a rotating hanging sign increases brand visibility.

Dereck Foster, Founder and Chairman of Automotive Art, shares a testimonial recounting his experience working with Synergy Design Group on his organization’s SEMA display.

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Read more about Items Synergy used in this design:

20 ft Designs: https://synergy-dg.com/exhibit-solutions-by-size/#20ft

Custom Exhibits: https://synergy-dg.com/custom-exhibits/

Branded Solutions:https://synergy-dg.com/retail-displays/#signs_graphics

 

Read more of Synergy articles:https://synergy-dg.com/blog/

Custom 20×20 Island Display for Automotive Art at SEMA 2016

“DRIVEN BY COLOR”

Client Automotive Art requested a welcoming trade show display for @The SEMA Show in Las Vegas. A rotating sign and iconic Automotive Art magenta and cyan columns invited attendees into our client’s peninsula custom exhibit rental. The branded hanging sign also increased our client’s visibility. Additionally, open meeting areas and a hospitality desk and closet balanced the functionality of the space. The first few photos display the first year Automotive Art used this concept. Later photos show the progression of the exhibit from a custom 20×20 island rental to a double-deck rental.

#SynergyDesignGroup #AutoArt #SEMA2016 #Vegas #exhibitdesign #SEMA2017