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Preparing for a Trade Show: A Beginner’s Guide

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Trade shows can be incredibly rewarding for businesses of all sizes. They provide a unique platform to showcase your products or services, connect with potential customers, and network with industry professionals. However, the success of your trade show participation largely depends on how well you prepare. This beginner’s guide will walk you through the essential steps to ensure you’re fully prepared for your upcoming trade show. From creating a comprehensive exhibitor checklist to implementing effective promotional strategies, we’ve got you covered.

 

Section 1: Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

 

  1. Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

  • Generating leads
  • Making sales
  • Increasing brand awareness
  • Networking with industry peers
  • Having clear and specific goals will serve as your guiding light throughout the preparation process.

 

  1. Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

  • The relevance of the trade show to your industry
  • The size and reach of the event
  • The location and logistics of attending
  • Picking the perfect trade show ensures you present your products or services to the right audience.

 

Section 2: Building Your Exhibitor Checklist

Now that you’ve set your goals and selected the ideal trade show, it’s time to create a comprehensive exhibitor checklist to keep you on track. Here’s what you need to consider:

 

  1. Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

  • Eye-catching graphics and signage
  • Display materials that showcase your products or services
  • Comfortable seating for your team and visitors
  • Adequate lighting to highlight key areas
  • A well-designed booth will attract attendees like a magnet.

 

  1. Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

  • Brochures and flyers
  • Business cards
  • Product samples
  • Merchandise (branded pens, tote bags, etc.)
  • These materials serve as valuable takeaways and reminders of your brand.

 

  1. Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:GOCO's HR Innovation booth layout at the SHRM conference in Las Vegas. The booth design features custom graphics and mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The booth stands impressively at 16 feet high and includes a locking closet area for seamless storage, reflecting attention to detail and alignment with GoCo's branding. The innovative booth design successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high return on investment (ROI). The booth design emphasizes fun and interactive elements while highlighting GoCo's brand and products.

  • Computers or tablets for presentations
  • Audio-visual equipment for demonstrations
  • A reliable internet connection for real-time interactions
  • A tech-savvy booth can help you stand out from the crowd.

 

  1. Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

  • Your products or services
  • Engaging with attendees
  • Handling inquiries and objections
  • Using lead capture tools effectively
  • A well-prepared team is your secret weapon at the trade show.

 

  1. Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

  • Shipping options and timelines
  • Storage solutions for your booth components
  • Backup plans for unexpected delays
  • Smooth logistics ensure a stress-free setup.

 

  1. Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

 

Section 3: Unleash Your Promotional Strategies

Now that your preparations are well underway, it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

 

  1. Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

 

  1. Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

 

  1. Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

 

  1. Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

 

Erthos 10x20 rental; Clean Power New Orleans, LA; Booth # 4459 Synergy Design Solutions. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.

  1. Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

 

  1. Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

 

 

  1. A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

 

Section 4: Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

 

  1. Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

 

  1. Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

 

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client

  1. Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

 

  1. Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

 

  1. Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

 

  1. Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

 

Final Thoughts

In conclusion, trade show preparation can be rewarding for your business but requires careful planning and execution by following this beginner’s guide and utilizing the exhibitor checklist, promotional strategies, and staff. It can be confusing if it is your first show and if you need help we at Synergy Design Group are happy to help. With our 25+ years of design experience you can expect the best, least amount of stress when we are on your side.

 

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Mastering LED Video Integration for Trade Show Triumph

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Trade shows are an excellent opportunity to showcase your products and services to potential customers and network with industry peers. With the increasing competition at trade shows, it’s important to stand out and make a lasting impression on attendees. One way to do this is by incorporating LED video displays into your booth. In this blog post, we’ll discuss the benefits of LED video integration and some key considerations when incorporating it into your trade show booth. Discover LED Videos for Trade Shows.

 

Benefits of LED Video Display Integration

1. Increased Visibility

  • LED video displays are eye-catching and can attract the attention of attendees from across the trade show floor. They can display high-quality images and videos that showcase your products and services and help your booth stand out from the competition.

2. Improved Engagement

  • LED video displays can be interactive and engaging, allowing attendees to interact with your products and services uniquely and memorably. This can help to create a positive and lasting impression of your brand.

3. Versatility

  • LED video displays are versatile and can be used for various purposes, including product demos, company presentations, and social media displays. They can also be customized to match your brand’s color scheme and messaging.

 

Let us further explain why these benefits make a difference to your business at a trade show and how it can help you get ahead of the competition.

 

Image of WCG booth at DIA designed by Synergy Design Group. The booth is for WCG TM, a company that provides branded exhibit and event solutions. There is a large banner behind the booth that says "TRANSFER" and "66 TESTIMONIALS." There is also a smaller sign that says "You have exceeded our expectations and delivered remarkably during these past 6 months. Your ownership of this challenge was impressive."" The booth is staffed by two people, and there are several chairs and tables set up for visitors. Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

LED Videos for Trade Shows Increase Visibility and Impact

Increasing your booth’s visibility is crucial at any trade show. LED video displays act as compelling beacons, drawing attendees’ attention from across the floor. With vibrant images and videos, they spotlight your offerings and distinguish your booth amid the competition. The dynamic visuals create an immediate impact, making passersby stop and take notice.

The brightness and sharpness of LEDs can vary significantly based on factors such as the type of LED, the technology used, and the specific application. However, LEDs are known for their exceptional brightness and sharpness compared to other display technologies like LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

LEDs are known for their high brightness levels. They can achieve extremely high luminance levels, making them suitable for various applications where brightness is crucial, such as outdoor displays, digital signage, and stadium screens. 

LEDs can offer exceptional sharpness due to their pixel density and the ability to display high-resolution content. LED displays can achieve finer pixel pitches, resulting in higher pixel density and a smoother, more detailed image. This sharpness is particularly advantageous for applications that require displaying intricate details.

 

Advantages of LED over LCD and Other Alternatives:

1. Brightness and Contrast

  • LEDs offer better brightness and contrast compared to LCDs. This is due to the ability of LEDs to emit light directly, whereas LCDs rely on a backlight that can result in light leakage and reduced contrast.

2. Color Accuracy

  • LEDs offer more accurate and vibrant colors due to their ability to emit specific light wavelengths. This results in a wider color gamut, enabling more precise color reproduction.

3. Flexibility

  • LED displays can be flexible and curved, allowing for creative and unique designs that might not be achievable with traditional LCDs.

4. Durability

  • LEDs are solid-state devices, which makes them more durable and resistant to shocks and vibrations compared to the fragile components in LCD displays.

5. Energy Efficiency

  • LEDs are energy-efficient as they consume less power than traditional LCDs, resulting in lower operating costs over time.

6. Longevity

  • LEDs have a longer lifespan compared to traditional LCD backlighting systems, resulting in reduced maintenance and replacement costs.

7. Instant On/Off

  • LEDs have fast response times, allowing for instant on/off functionality without the need for warm-up time, as seen in some LCD technologies.

It’s important to note that while LEDs offer numerous advantages, each display technology has its strengths and weaknesses. OLED displays, for instance, offer exceptional color accuracy, contrast, and thinness, making them suitable for applications like high-end smartphones and TVs. The choice between LED, LCD, OLED, or other display technologies depends on the specific requirements of the application.

 

Enhancing Attendee Interaction

As visibility heightens, engagement follows suit. Interactive LED video displays redefine attendee interaction. Through touch, gesture, or augmented reality, visitors forge personal connections with your products and services. This one-of-a-kind engagement leaves a lasting mark, shaping a positive perception of your brand. Attendees become participants in your narrative, fostering genuine interest and meaningful experiences.

LED video displays can indeed capture attention through visual appeal. However, there are several aspects that might not be immediately apparent but can contribute to a unique and engaging experience beyond just staring at the display:

1. Touch Interactivity

  • Some LED displays are designed to be touch-sensitive. Attendees can interact directly with the content displayed by touching the screen. This could involve exploring product features, navigating through virtual showrooms, or playing interactive games related to your brand.

2. Gesture Control

  • Advanced LED displays can incorporate gesture recognition technology. Attendees can use hand gestures to control and manipulate on-screen content, creating an immersive and interactive experience. For instance, they could swipe to explore different products or services.

3. Mixed Reality (MR) and Augmented Reality (AR)

  • By integrating LED displays with MR or AR technology, attendees can use their smartphones or AR glasses to see additional digital information layered onto the real-world display. This could include 3D product models, virtual tours, or informative overlays.

4. Audience Participation

  • LED displays can be used to host live polls, surveys, or quizzes. Attendees can participate in real-time, allowing you to gather insights, engage with them directly, and tailor the content based on their preferences

5. Dynamic Content

  • Rather than static images, LED displays can showcase dynamic content such as animations, videos, and real-time data visualizations. This can help convey complex information more effectively and keep attendees engaged

 

6. Personalization

  • With the right technology, LED displays can offer personalized experiences. Attendees might be able to input their preferences or scan badges, leading to content that is relevant to their needs and interests.

 

7. Interactive Product Demos

  • LED displays can be used to run interactive demos of your products or services. Attendees can control what they see and how they interact with the demo, allowing them to understand your offerings more deeply.

8. Multi-Sensory Experiences

  • Combining visual content with other sensory elements like sound, vibrations, or even scents can create a multi-sensory experience that leaves a stronger and lasting impression.

9.Social Media Integration

  • Displaying real-time social media feeds related to the event or your brand can encourage attendees to engage online, extending the reach of your event beyond the physical space.

10. Data Visualization

  • If your brand involves data-heavy information, using LED displays to visualize data in innovative ways can help attendees understand and connect with the information more effectively.

11. Virtual Reality (VR) Experiences

  • For a more immersive engagement, you can integrate VR headsets with LED displays to offer virtual experiences that transport attendees to different environments related to your brand.

In summary, while attendees might start by simply staring at an LED display, the addition of interactivity, technology integration, personalization, and various engaging elements can transform their experience into something memorable, participatory, and impactful for your brand.

 The Versatility and Benefits of LED Videos

The versatility of LED video displays amplifies their impact. They seamlessly adapt to various roles—presenting detailed product demos, delivering impactful company presentations, and curating captivating social media displays. Their adaptability extends further as they harmonize with your brand’s aesthetics, boasting a tailored appearance that resonates with your messaging. Whether it’s a dazzling visual journey or an immersive educational session, LED video displays are your versatile canvas.Now, let’s look at some real-life examples that show how LED video displays can be used in different ways to highlight their versatility:

 

1. Product Demos

  • Imagine a tech company showcasing its latest smartphone model on a large LED display. Attendees can use touch interactivity to explore the phone’s features, swipe through its interface, and even simulate taking photos with its camera.
  • An automobile manufacturer could use an LED display to exhibit their new car model. Attendees could interact with the display to open doors, change colors, and virtually “test drive” the car.

2. Company Presentations

  • During a corporate event, a software company might use an LED video wall to present its latest software solutions. Dynamic animations and graphics could illustrate how the software works, making it easier for attendees to understand complex concepts.
  • An architecture firm could showcase its projects on an LED display, taking viewers on a virtual tour through rendered 3D models of buildings and urban designs.

3. Social Media Displays

  • At a trade show or conference, a fashion brand could set up an LED video wall displaying a live feed of social media posts featuring their products. Attendees could see real-time customer reactions and engage by posting their own photos of the products.
  • A music festival could use LED screens to show a live stream of tweets, photos, and videos shared by attendees, creating a sense of community and excitement.

4. Customized Brand Messaging

  • A luxury cosmetics brand could incorporate its signature color palette and elegant typography into an LED display. The display might feature rotating images of models wearing the brand’s products, reinforcing its high-end image.
  • A health and wellness company could use an LED video wall to display motivational quotes, vibrant images of nature, and exercise videos that align with their brand’s message of positivity and well-being.

5. Interactive Storytelling

  • A history museum could employ a large LED display to create interactive historical timelines. Visitors could navigate through different eras by touching the screen and exploring related images, videos, and facts.
  • An environmental organization could use LED displays to showcase the impact of climate change. Attendees might interact with the display to learn about specific regions affected and the organization’s initiatives to address the issue. 

6. Live Data Visualization

  • A financial institution could use LED screens to display real-time stock market data and financial news. Attendees could interact with the display to track specific stocks or market trends.
  • An educational conference could utilize LED video walls to show real-time statistics related to the event, such as the number of attendees, sessions in progress, and social media engagement.

In each of these examples, LED video displays serve as versatile tools that can be tailored to specific goals and messaging while engaging attendees through interactivity, customization, and visually captivating content.

Incorporating LED video displays transcends conventional marketing. Their ability to boost visibility, enrich engagement, and flexibly serve multiple functions presents an innovative approach. Capitalizing on these benefits sets your brand apart, creating a captivating presence that captures attention, forges connections, and fosters meaningful interactions.

 

A group of literature and tablet stands on a white background. Stands can be purchased from Synergy Design Group. The stands are made of a variety of materials, and they are holding different types of tablets of various sizes.

LED Videos for Trade Shows Key Considerations 

As you prepare to harness the full potential of LED video displays, it’s essential to navigate the implementation process thoughtfully. Key considerations for LED video integration will ensure that you make the most of this powerful tool while aligning it seamlessly with your branding and objectives.

 

 Budget

LED video displays can be a significant investment, so it’s important to consider your budget when incorporating them into your booth. You’ll need to consider the cost of purchasing or renting the display, as well as any installation and setup fees.

 

Incorporating LED displays requires budget planning or possible financing if you are just starting out. Costs involve purchase/rental, installation, and setup. Factors influencing cost include size, resolution, and customization. LED costs might exceed traditional displays, but their engagement potential, versatility, and increased visibility justify the expense.

 

Size and Placement

The size and placement of your LED video display will depend on the size and layout of your booth, as well as the messaging and content you plan to display. It’s important to work with an experienced exhibit designer who can help you determine the best size and placement for your display.

The LED display’s size and placement hinge on booth dimensions and content. Collaborate with exhibit designers for optimal configuration. Consider varied LED tiles like floors, walls, ceilings, and tickers to enhance engagement.

 

Content Creation

LED video displays require high-quality content to be effective. You’ll need to work with a content creator who can create engaging videos and images that showcase your products and services and align with your brand’s messaging.

 

Effective LED displays demand high-quality content. Collaborate with a creator for engaging videos and images showcasing products and services while aligning with brand messaging. High quality implies at least 1080p resolution, with 4K being preferable for detailed visuals. 

 

Technology Requirements

LED video displays require certain technology requirements, including power and internet connectivity. It’s important to ensure that your booth has the necessary infrastructure to support your LED video display. 

 

Technology requirements for LED displays differ. Ensure booth infrastructure supports power and internet needs. Compared to other tech, LED displays may have higher power draw. The weight support varies but is generally manageable for most booths.

 

Conclusion

In conclusion, LED video integration can be a powerful tool for attracting attention and engaging attendees at trade shows. By considering your budget, size and placement, content creation, and technology requirements, you can successfully incorporate LED video displays into your booth and create a lasting impression of your brand.

 

By aligning the benefits of increased visibility, improved engagement, and versatility with your business goals, you’re poised to make a significant impact on your audience. As you plan your trade show strategy, remember that the strategic use of LED video displays can elevate your presence, captivate your audience, and ultimately drive meaningful interactions that set your brand apart. So, when preparing for your next trade show, be sure to explore the world of LED video integration to unlock a new realm of possibilities for your brand’s success.

 

 Discover LED Videos for Trade Shows.

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How AI is Revolutionizing the Trade Show Industry

Unveiling the world of Augmented Reality (AR) and Virtual Reality (VR)

Synergy helps Exhibitors get financing

Get Synergy Design Group to build your Display today

 

ADDITIONAL RESOURCES

 

How LED Lights Can Improve Your Trade Show Display ｜ Expo Marketing

Why Should Your Startup Be Using LED Lighting at Trade Shows? ｜Indy Displays

Benefits of LED Lighting for Trade Show Displays ｜S2 Imaging 

 

School Branding Project for Harry Hurst Middle’s Interior

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HAVE A HURSTASTIC DAY

PART 1

We collaborated with client Harry Hurst Middle School on a school branding project, showcasing their roadrunner mascot and creating cohesion in their space. By using a mix of wall graphics, window graphics and 3-dimensional lettering, we transformed the unused lobby and hallway walls into marketing assets. In addition to enhancing the space, the installation helps parents and prospective students learn what it means to be “Hurstastic.” 

 

Faculty members enjoy the school branding interior project because it is a cohesive, professional area that helps increase visibility. Students have fun taking pictures in front of the installation and sharing them with friends and family on social media. The permanent installation serves multiple purposes, maximizing our client’s investment.

Part 2

One month after Part 1 of the branded interior installation, the client was so pleased with the result that they hired Synergy to continue the space with additional signage. Synergy’s team installed an over-the-door header to inspire students to fulfill Hurst’s mission and “Be Better Than Yesterday.” The school’s lobby kiosk got a makeover with a branded header featuring Hurst’s Roadrunner mascot, bringing cohesion to the interior. Window graphics showcased Hurst’s iconic green and gold “H,” exuding professionalism and increasing exterior client visibility.

Read more here.

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HCCL Bilingual Workforce Training & Development Center

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The Hispanic Chamber of Commerce of Louisiana’s Bilingual Workforce Training & Development Center provides invaluable resources for the Hispanic community. In addition to offering business courses and seminars, language classes and job postings, the center hones participants’ skills and connects them to career opportunities. The Bilingual Workforce Development Training program enrolls over 200 adults per year since 2008 and offers the only web-based, bilingual workforce training in Louisiana.

Prior to its grand opening on January 24, 2017, Synergy Design Group brought cohesion to the lobby with interior signage. The front door panel and the back wall’s 3-dimensional mounted signage greet visitors and exude professionalism. Explore the pictures below to see more of the Bilingual Workforce Training & Development Center transformation.

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Traveling Exhibit for the National World War II Museum

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REMEMBERING PEARL HARBOR

“Remember Pearl Harbor:” these words resonate in the hearts of all Americans and remind us to be grateful for our security and freedom. In 2016, the World War II Museum commemorated the 75th Anniversary of Pearl Harbor, a tragedy that questioned both. They enlisted the help of Synergy to create a traveling exhibit that visually depicted the events of December 7, 1941.

The emotion of the attack is portrayed in large-format black and white graphics on two-sided display columns. Images of planes and smoke juxtaposed to stoic portraits imparted the chaos of the moment while honoring our soldiers. The columns are lightweight and portable enough for the exhibit to travel. In addition, the bases have the museum’s logo embossed in them. Using vertical structures gives the museum ease of reconfigurability so they fit any space.

From traveling exhibit displays to permanent installations at Synergy we use a multitude of elements to make a space come to life. We emphasize reusable design for future uses so our customers get the most out of their investment. Whether it is to commemorate a tragic event or to celebrate the beauty of life and freedom.

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Step and Repeat Backdrop for LSU’s Public Relations and Broadcasting

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STEPPING IT UP FOR LSU

Nothing completes an event like a step and repeat backdrop. From serving as background for news telecasts to unifying event photography, is there anything a step and repeat can’t do? What about one that is available in custom sizes, showcases your logo and colors in high-resolution, and is a breeze to set up? Now we’re talking.

The backdrop for Louisiana State University makes the perfect background for public relations and broadcast events. The banner features LSU’s logo and colors, is instantly recognizable and promotes the school wherever it goes. The backdrop is lightweight and portable so installation and packing are simple. The fabric is wrinkle-resistant so they can reuse it for years. But what sets this product apart is that it is opaque enough for video use even when set up in front of a window.

Portable, durable, and customizable, step and repeat backdrops help you exude professionalism on-the-go. 

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Xpressions Snap Pop Up Trade Show Display for LSU

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The Xpressions Snap pop up trade show display is an innovative solution that addresses two of our clients’ exhibiting concerns: ease of set-up and customizability. Louisiana State University wished for a display that was lightweight, portable and interchangeable for different marketing campaigns. Therefore, we collaborated on this pop up solution for their public relations events and trade shows.

Ease of Set-Up

Sometimes, companies have the ability to send multiple sales personnel to trade shows. That means more people to assist with set-up. However, not every company has the size to send multiple employees, so they select one or two team members for the show. In these cases, an easy-to-set-up, portable display is key. Enter the Xpressions Snap system. It pops into place and is super lightweight for easy transportation and fewer shipping charges.

Customizability

Marketing messages change, so your display may have to as well. Instead of investing in a whole new display each time, why not switch out a graphic or two? The Xpressions Snap system allows you to do just that.

 

Check out the photos above and ask us about an Xpressions Snap system for your trade show and event needs today.

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Museum Exhibition “Right to Fight” at National WWII Museum

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EXHIBITING HISTORY

The National WWII Museum always has an interesting and dynamic museum exhibition to view. For example, some of which we had the honor of being a part of, like the “Fighting for a Right to Fight” traveling exhibition photographed here. The display documents African American experiences in World War II. If you have not visited this national gem before, don’t miss your chance next time you visit the Big Easy!

#NationalWWIIMuseum #NewOrleans #SynergyDesignGroup

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