Tag Archives: event

Preparing for a Trade Show: A Beginner’s Guide

Trade shows can be incredibly rewarding for businesses of all sizes. They provide a unique platform to showcase your products or services, connect with potential customers, and network with industry professionals. However, the success of your trade show participation largely depends on how well you prepare. This beginner’s guide will walk you through the essential steps to ensure you’re fully prepared for your upcoming trade show. From creating a comprehensive exhibitor checklist to implementing effective promotional strategies, we’ve got you covered.

Section 1: Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

Generating leads

Making sales

Increasing brand awareness

Networking with industry peers

Having clear and specific goals will serve as your guiding light throughout the preparation process.

Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

The relevance of the trade show to your industry

The size and reach of the event

The location and logistics of attending

Picking the perfect trade show ensures you present your products or services to the right audience.

 

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
GOCO 20x20 island rental; SHRM Las Vegas, NV; Booth # 3731; Synergy Design Group Exhibit Solutions. showcased at SHRM Las Vegas, NV, June 11-14, 2023, within the 20x20 island rental booth, Booth # 3731. The booth design features a 16' high structure with a locking closet area, backlit kiosks, and monitor stands. The Goco Logo is included as custom graphics with SEG dye sub seamless tension fabric print. The booth also includes LED counters, LED corners for the tower, LED end caps for kiosks in RGB color, and white FlexFloor. Monitors, iPads, and a custom LED cylinder with base and lighting are part of the exhibit. Project Management and Installation and Dismantle services provided by SDG. Show services include material handling, electrical, hanging sign rigging, and internet connection. Please note that the LED Button Pedestal with multi-color LEDs is produced by the client.

Section 2: Building Your Exhibitor Checklist

Now that you’ve set your goals and selected the ideal trade show, it’s time to create a comprehensive exhibitor checklist to keep you on track. Here’s what you need to consider:

Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

Eye-catching graphics and signage

Display materials that showcase your products or services

Comfortable seating for your team and visitors

Adequate lighting to highlight key areas

A well-designed booth will attract attendees like a magnet.

Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

Brochures and flyers

Business cards

Product samples

Merchandise (branded pens, tote bags, etc.)

These materials serve as valuable takeaways and reminders of your brand.

Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:

Computers or tablets for presentations

Audio-visual equipment for demonstrations

A reliable internet connection for real-time interactions

A tech-savvy booth can help you stand out from the crowd.

Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

Your products or services

Engaging with attendees

Handling inquiries and objections

Using lead capture tools effectively

A well-prepared team is your secret weapon at the trade show.

Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

Shipping options and timelines

Storage solutions for your booth components

Backup plans for unexpected delays

Smooth logistics ensure a stress-free setup.

Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

Section 3: Unleash Your Promotional Strategies

Now that your preparations are well underway, it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

 

Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

Section 4: Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, trade show preparation can be rewarding for your business but requires careful planning and execution by following this beginner’s guide and utilizing the exhibitor checklist, promotional strategies, and staff. It can be confusing if it is your first show, and if you need help, we at Synergy Design Group are happy to help. With our 25+ years of design experience, you can expect the least stress when we are on your side.

Sustainable Trade Show Booth: Lapeyre’s Synergy Design Group Journey

A blue and white booth with a TV on the wall with the text"LAPEYEE STAIR", and "the metal stair experts" on the wall. The booth has a stainless steel safety stair on the left side. There is also 3 backlit backwalls, The text "LAPEYRE STAIR", "OSHA, IBC compliant crossover systems", "stainless steel", "utility stairs", are visible on the Backlit walls.

Project Overview: 

Synergy Design Group designed a sustainable trade show booth for Lapeyre’s four key events. Lapeyre, a safety solutions pioneer, challenged us to enhance their presence at Promat Chicago, Natl Steel Conf Charlotte, PackExpo Vegas, and Natl Safety Expo. These events were vital to their marketing strategy. They needed a booth with a standing kiosk, tables, chairs, space for equipment, Crossover Stairs, a high-top table, TV screen, podium, carpeting, and backdrop graphics. Budget details were unclear, but they sought “best” and “better” quotes with concierge service, excluding reps from setup and takedown.

Design & Implementation:

To meet Lapeyre’s challenge of optimizing their presence at diverse trade shows, we proposed an efficient, cost-effective turnkey rental solution. This custom booth includes a standing kiosk, tables, chairs, dedicated equipment space, a high-top table with a TV screen, a podium, plush carpeting, and a compliant backdrop. What truly distinguishes our solution is its user-friendly design. Lapeyre’s representatives can concentrate on engaging potential customers, while our team takes care of hassle-free setup and takedown.

Additionally, we provide Lapeyre with two comprehensive quotes, one for essential features and another for enhanced options. This flexibility allows them to choose the best fit for their budget while maintaining a top-notch trade show presence. Our partnership with Lapeyre remains strong, with a sustainable approach that repurposes booth elements, minimizing waste and further enhancing their trade show success.

 

LAPEYRE Booth Display at PROMAT Chicago, March 20-23, 2023. Size: 20x25 peninsula. Booth # S415. Features a 20x25 carpeted flooring with 30 oz padding. 10' light box pillars with angled blue laminate bases and LED edge up-lights. Custom SEG dye sub seamless tension fabric graphics for tower front and side return walls. Back wall with screen mounting hardware, locking closet, and white infills. Wood laminate and white top counter with open rear shelving. Pub/bar table, barstool, and various rental elements
A large blue backwall with a screen on it. The sign has the text "LAPEYRE STAIR", "BOLTED ACCESS STAIRS", "CODE-COMPLIANT FACILITY STAIRS", and "the metal stair experts" on it. The screen on the sign is displaying a video of a metal staircase.Sustainable Trade Show Booth

Results: 

Our turnkey rental booth solution was a success for both Lapeyre and the environment. It is a sustainable, cost-effective, and easy-to-use solution that can help businesses of all sizes achieve their marketing goals. Lapeyre is planning to use the turnkey rental booth at future trade shows. we’re excited to continue our partnership with Lapeyre and explore innovative ways to enhance their trade show presence further. Our journey together has not only achieved impressive results but also laid a sustainable foundation for future success.

A 3D rendering of a Lapeyre stair booth. The booth features a staircase with a yellow railing and a large screen on the wall behind it. The Lapeyre stair booth specializes in OSHA and IBC compliant crossover systems.

Read more about Synergy Design Group’s Projects:

WCG DIA

ACCENTURE

WARPED

AICC

Mastering LED Video Integration for Trade Show Triumph

Trade shows are an excellent opportunity to showcase your products and services to potential customers and network with industry peers. With the increasing competition at trade shows, standing out and making a lasting impression on attendees is important. One way to do this is by incorporating LED video displays into your booth. In this blog post, we’ll discuss the benefits of LED video integration and some key considerations when incorporating it into your trade show booth. 

Benefits of LED Video Display Integration

Increased Visibility

LED video displays are eye-catching and can attract the attention of attendees from across the trade show floor. They can display high-quality images and videos that showcase your products and services and help your booth stand out from the competition.

Improved Engagement

LED video displays can be interactive and engaging, allowing attendees to interact with your products and services uniquely and memorably. This can help to create a positive and lasting impression of your brand.

Versatility

LED video displays are versatile and can be used for various purposes, including product demos, company presentations, and social media displays. They can also be customized to match your brand’s color scheme and messaging.

Let us further explain why these benefits make a difference to your business at a trade show and how it can help you get ahead of the competition.

LED Videos for Trade Shows Increase Visibility and Impact

Increasing your booth’s visibility is crucial at any trade show. LED video displays act as compelling beacons, drawing attendees’ attention from across the floor. With vibrant images and videos, they spotlight your offerings and distinguish your booth amid the competition. The dynamic visuals create an immediate impact, making passersby stop and take notice.

The brightness and sharpness of LEDs can vary significantly based on factors such as the type of LED, the technology used, and the specific application. However, LEDs are known for their exceptional brightness and sharpness compared to other display technologies like LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

LEDs are known for their high brightness levels. They can achieve extremely high luminance levels, making them suitable for various applications where brightness is crucial, such as outdoor displays, digital signage, and stadium screens. 

LEDs can offer exceptional sharpness due to their pixel density and the ability to display high-resolution content. LED displays can achieve finer pixel pitches, resulting in higher pixel density and a smoother, more detailed image. This sharpness is particularly advantageous for applications that require displaying intricate details.

Image of a WCG booth at DIA Designed by Synergy Design Group.  A group of people are sitting at a table in the booth, and there is a large sign on the wall behind them. The sign says "TRANSPERE" and "66 TESTIMONIALS." There is also a smaller sign that says "The partnership with WCG] was just dynamic, and everyone was receptive and willing to roll up their sleeves and do the work that needed to be done!" Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

Advantages of LED over LCD and Other Alternatives:

1. Brightness and Contrast

  • LEDs offer better brightness and contrast compared to LCDs. This is due to the ability of LEDs to emit light directly, whereas LCDs rely on a backlight that can result in light leakage and reduced contrast.

2. Color Accuracy

  • LEDs offer more accurate and vibrant colors due to their ability to emit specific light wavelengths. This results in a wider color gamut, enabling more precise color reproduction.

3. Flexibility

  • LED displays can be flexible and curved, allowing for creative and unique designs that might not be achievable with traditional LCDs.

4. Durability

  • LEDs are solid-state devices, which makes them more durable and resistant to shocks and vibrations compared to the fragile components in LCD displays.

5. Energy Efficiency

  • LEDs are energy-efficient as they consume less power than traditional LCDs, resulting in lower operating costs over time.

6. Longevity

  • LEDs have a longer lifespan compared to traditional LCD backlighting systems, resulting in reduced maintenance and replacement costs.

7. Instant On/Off

  • LEDs have fast response times, allowing for instant on/off functionality without the need for warm-up time, as seen in some LCD technologies.

It’s important to note that while LEDs offer numerous advantages, each display technology has its strengths and weaknesses. OLED displays, for instance, offer exceptional color accuracy, contrast, and thinness, making them suitable for applications like high-end smartphones and TVs. The choice between LED, LCD, OLED, or other display technologies depends on the specific requirements of the application.

transform their experience into something memorable, participatory, and impactful for your brand.

Enhancing Attendee Interaction

As visibility heightens, engagement follows suit. Interactive LED video displays redefine attendee interaction. Visitors forge personal connections with your products and services through touch, gesture, or augmented reality. This one-of-a-kind engagement leaves a lasting mark, shaping a positive perception of your brand. Attendees become participants in your narrative, fostering genuine interest and meaningful experiences.

LED video displays can indeed capture attention through visual appeal. However, there are several aspects that might not be immediately apparent but can contribute to a unique and engaging experience beyond just staring at the display:

1. Touch Interactivity

  • Some LED displays are designed to be touch-sensitive. Attendees can interact directly with the content displayed by touching the screen. This could involve exploring product features, navigating through virtual showrooms, or playing interactive games related to your brand.

2. Gesture Control

  • Advanced LED displays can incorporate gesture recognition technology. Attendees can use hand gestures to control and manipulate on-screen content, creating an immersive and interactive experience. For instance, they could swipe to explore different products or services.

3. Mixed Reality (MR) and Augmented Reality (AR)

  • By integrating LED displays with MR or AR technology, attendees can use their smartphones or AR glasses to see additional digital information layered onto the real-world display. This could include 3D product models, virtual tours, or informative overlays.

4. Audience Participation

  • LED displays can be used to host live polls, surveys, or quizzes. Attendees can participate in real-time, allowing you to gather insights, engage with them directly, and tailor the content based on their preferences

5. Dynamic Content

  • Rather than static images, LED displays can showcase dynamic content such as animations, videos, and real-time data visualizations. This can help convey complex information more effectively and keep attendees engaged

6. Personalization

  • With the right technology, LED displays can offer personalized experiences. Attendees might be able to input their preferences or scan badges, leading to content that is relevant to their needs and interests.

7. Interactive Product Demos

  • LED displays can run interactive demos of your products or services. Attendees can control what they see and how they interact with the demo, allowing them to understand your offerings more deeply.

8. Multi-Sensory Experiences

  • Combining visual content with other sensory elements like sound, vibrations, or even scents can create a multi-sensory experience that leaves a stronger and lasting impression.

9. Social Media Integration

  • Displaying real-time social media feeds related to the event or your brand can encourage attendees to engage online, extending the reach of your event beyond the physical space.

10. Data Visualization

  • If your brand involves data-heavy information, using LED displays to visualize data in innovative ways can help attendees understand and connect with the information more effectively.

11. Virtual Reality (VR) Experiences

  • For a more immersive engagement, you can integrate VR headsets with LED displays to offer virtual experiences transporting attendees to different environments related to your brand.

In summary, while attendees might start by simply staring at an LED display, adding interactivity, technology integration, personalization, and engaging elements can transform their experience into something memorable, participatory, and impactful for your brand.

The Versatility and Benefits of LED Videos

The versatility of LED video displays amplifies their impact. They seamlessly adapt to various roles—presenting detailed product demos, delivering impactful company presentations, and curating captivating social media displays. Their adaptability extends further as they harmonize with your brand’s aesthetics, boasting a tailored appearance that resonates with your messaging. Whether it’s a dazzling visual journey or an immersive educational session, LED video displays are your versatile canvas. Now, let’s look at some real-life examples that show how LED video displays can be used in different ways to highlight their versatility:

 

1. Product Demos

  • Imagine a tech company showcasing its latest smartphone model on a large LED display. Attendees can use touch interactivity to explore the phone’s features, swipe through its interface, and even simulate taking photos with its camera.
  • An automobile manufacturer could use an LED display to exhibit their new car model. Attendees could interact with the display to open doors, change colors, and virtually “test drive” the car.

2. Company Presentations

  • During a corporate event, a software company might use an LED video wall to present its latest software solutions. Dynamic animations and graphics could illustrate how the software works, making it easier for attendees to understand complex concepts.
  • An architecture firm could showcase its projects on an LED display, taking viewers on a virtual tour through rendered 3D models of buildings and urban designs.

3. Social Media Displays

  • At a trade show or conference, a fashion brand could set up an LED video wall displaying a live feed of social media posts featuring their products. Attendees could see real-time customer reactions and engage by posting their own photos of the products.
  • A music festival could use LED screens to show a live stream of tweets, photos, and videos shared by attendees, creating a sense of community and excitement.

4. Customized Brand Messaging

  • A luxury cosmetics brand could incorporate its signature color palette and elegant typography into an LED display. The display might feature rotating images of models wearing the brand’s products, reinforcing its high-end image.
  • A health and wellness company could use an LED video wall to display motivational quotes, vibrant images of nature, and exercise videos that align with their brand’s message of positivity and well-being.

5. Interactive Storytelling

  • A history museum could employ a large LED display to create interactive historical timelines. Visitors could navigate through different eras by touching the screen and exploring related images, videos, and facts.
  • An environmental organization could use LED displays to showcase the impact of climate change. Attendees might interact with the display to learn about specific regions affected and the organization’s initiatives to address the issue. 

6. Live Data Visualization

  • A financial institution could display real-time stock market data and financial news with LED screens. Attendees could interact with the display to track specific stocks or market trends.
  • An educational conference could utilize LED video walls to show real-time statistics related to the event, such as the number of attendees, sessions in progress, and social media engagement.

In these examples, LED video displays serve as versatile tools that can be tailored to specific goals and messaging while engaging attendees through interactivity, customization, and visually captivating content.

Incorporating LED video displays transcends conventional marketing. Their ability to boost visibility, enrich engagement, and flexibly serve multiple functions presents an innovative approach. Capitalizing on these benefits sets your brand apart, creating a captivating presence that captures attention, forges connections, and fosters meaningful interactions.

LED Videos for Trade Shows Key Considerations

As you prepare to harness the full potential of LED video displays, it’s essential to navigate the implementation process thoughtfully. Key considerations for LED video integration will ensure you make the most of this powerful tool while aligning it seamlessly with your branding and objectives.

Budget

LED video displays can be a significant investment, so it’s important to consider your budget when incorporating them into your booth. You’ll need to consider the cost of purchasing or renting the display, as well as any installation and setup fees.

Image of a tablet computer on a table with text. The text on the tablet says "BEFORE & AFTER THE STORM" and "BEACHVIEW ENERGY"

Incorporating LED displays requires budget planning or possible financing if you are just starting out. Costs involve purchase/rental, installation, and setup. Factors influencing cost include size, resolution, and customization. LED costs might exceed traditional displays, but their engagement potential, versatility, and increased visibility justify the expense.

Size and Placement

The size and placement of your LED video display will depend on the size and layout of your booth, as well as the messaging and content you plan to display. It’s important to work with an experienced exhibit designer who can help you determine the best size and placement for your display.

The LED display’s size and placement hinge on booth dimensions and content. Collaborate with exhibit designers for optimal configuration. Consider varied LED tiles like floors, walls, ceilings, and tickers to enhance engagement.

 

Content Creation

LED video displays require high-quality content to be effective. You’ll need to work with a content creator who can create engaging videos and images that showcase your products and services and align with your brand’s messaging.

Effective LED displays demand high-quality content. Collaborate with a creator for engaging videos and images showcasing products and services while aligning with brand messaging. High quality implies at least 1080p resolution, with 4K being preferable for detailed visuals.

 

Technology Requirements

LED video displays require certain technology requirements, including power and internet connectivity. It’s important to ensure that your booth has the necessary infrastructure to support your LED video display.

Technology requirements for LED displays differ. Ensure booth infrastructure supports power and internet needs. Compared to other tech, LED displays may have higher power draw. The weight support varies but is generally manageable for most booths.

Conclusion

In conclusion, LED video integration can be a powerful tool for attracting attention and engaging attendees at trade shows. By considering your budget, size and placement, content creation, and technology requirements, you can successfully incorporate LED video displays into your booth and create a lasting impression of your brand.

By aligning the benefits of increased visibility, improved engagement, and versatility with your business goals, you’re poised to make a significant impact on your audience. As you plan your trade show strategy, remember that the strategic use of LED video displays can elevate your presence, captivate your audience, and ultimately drive meaningful interactions that set your brand apart. So, when preparing for your next trade show, be sure to explore the world of LED video integration to unlock a new realm of possibilities for your brand’s success.

Accenture’s Triumph at WBENC with Synergy Design Group

Photo of a conference booth at a convention center. The booth is branded with the Accenture logo and the text "Sustainable Value Chain broaden perspectives and help make positive secilin Build. Scale. Empower."

Project Overview: 

In this case study, our Synergy Design Group team showcases how we helped Accenture transform its WBENC booth and highlight its branding message. Accenture is a global consulting and professional services firm known for its innovative solutions and expertise in various industries. They wanted to showcase their branding and message to potential clients and trusted us to revamp their 20×20 exhibit for WBENC.

We revamped the previous graphics to outshine their last November show, made necessary changes, and adjusted the dimensions and content. Our team respected Accenture’s previous choices, met a tight installation turnaround, and sized graphics precisely from referenced photos for their display.

Design & Implementation:

In the 20×20 custom rental for Accenture for the WBENC event, we took on the task of reimagining Accenture’s graphics. Changing the central message from “Let there be change” to “Build. Scale. Empower.” A bold visual represented this shift: a large purple greater-than sign that divided the graphic into two halves, one wooden and the other vivid purple. This eye-catching graphic shift became our design’s centerpiece, showcasing Accenture’s dedication to transformation and empowerment.

A view of a booth at a convention. The booth is branded with the Accenture logo and the text "Sustainable Value Chain broaden perspectives and help make positive secilin Build. Scale. Empower." A group of people are sitting at a table in front of a television on a purple rug.
Image of a close-up of a sign at a convention. The sign is for Accenture, a global professional services company. The sign reads: Accenture Global Supplier Inclusion & Diversity $1M Spend 10 New Jobs $1M in spend with diverse suppliers can create as many as 10 new jobs in the U.S. (Proximo, 2021) Lambda Global Supplier Build Scale. Impact. The sign is purple and white, and it has a large Lambda logo on it. The Lambda logo is a Greek letter that is often used in mathematics and computer science. Image showcasing the transformation of Accenture's 20x20 exhibit for WBENC by Synergy Design Group, featuring dynamic graphics

Results:

Our team successfully transformed Accenture’s 20×20 rental exhibit for WBENC. The dynamic graphics, with “Build. Scale. Empower,” impressed attendees, reinforcing Accenture’s message. Our partner client even expressed interest in working with us for the NMSDC show in October. At this time, we exceeded our client’s expectations and highlighted the effectiveness of our design and collaboration for future projects.

A 3D rendering of a display stand with a chair and a table. The stand has a white top with the company logo, Accenture, printed on it. The chair and table are also white. The stand is located in a bright, open space with a white floor and walls. a purple sign that says "$1m spend 10 new jobs." 20x20 exhibit

Read More Synergy Case Studies:

WCG DIA

GOCO

Beachview

Motivosity

How WCG Debuts New Branding

Image of WCG booth at DIA designed by Synergy Design Group. The booth is for WCG TM, a company that provides branded exhibit and event solutions. There is a large banner behind the booth that says "TRANSFER" and "66 TESTIMONIALS." There is also a smaller sign that says "You have exceeded our expectations and delivered remarkably during these past 6 months. Your ownership of this challenge was impressive."" The booth is staffed by two people, and there are several chairs and tables set up for visitors. Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation. New Branding

Project Overview

We, at Synergy Design Group, assisted WCG in creating a captivating 10×20 custom booth for the DIA Boston show while debuting new branding. Collaborating closely with, WCG, a leading healthcare technology company, we aimed to deliver an immersive brand experience. Recognizing the event’s significance, WCG approached us to create a lasting impact with a visually captivating and immersive booth. WCG emphasized the need for a digital element to boost attendee engagement. They also desired a fresh brand identity by introducing a new branding with a new logo and color palette. We were striving to establish a modern and on-trend presence at the show.

Design and Implementation

We focused on WCG’s new logo and color palette, incorporating LED lights for attention-grabbing visuals. The booth radiated modernity, aligning seamlessly with WCG’s innovative identity. Collaborating with WCG, we designed a sleek and professional booth to highlight the new logo. We worked diligently on ideas to ensure an engaging display. We integrated American Oak Slat Wall panels into the booth’s back wall and return half-wall for product displays and interactivity. A key element was the halo-lit sign, measuring 65″x48″, proudly displaying the WCG logo, radiating a captivating glow with white LEDs. Our expertly crafted booth structure ensured a remarkable brand experience.

Image of a wooden wall with a WCG LED logo on it. The logo is for WCG TM, a company that provides branded exhibit and event solutions. The text below the logo says "SYNERGY DESIGN GROUP." Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

Conclusion

Our project, a resounding success, showcased our expertise in delivering captivating booth experiences. By integrating WCG’s new logo and color palette effectively, incorporating LED lights, and paying attention to every detail, the booth stood out at the DIA Boston show. Our collaboration with WCG exemplified our commitment to innovative and engaging designs, solidifying our client’s presence and leaving a lasting impression.

WANT TO READ MORE ABOUT SYNERGY’S WORKS:

Motivosity

GOCO

Erthos 

Beachview

How AI is Revolutionizing the Trade Show Industry

Artificial intelligence (AI) is rapidly transforming the trade show industry. From improving the attendee experience to helping exhibitors generate leads, AI is a powerful tool that can be used to boost event ROI.

Here are some ways trade shows and events are using AI:

Personalizing the attendee experience.
AI can collect data about attendees, including their interests, demographics, and past event attendance, and then use this data to personalize the attendees’ experience by suggesting relevant sessions or exhibitors.

Generating leads.
AI can identify potential leads at trade shows by analyzing attendee data, including their interactions with exhibitors and social media activity.

Optimizing event logistics.
AI can optimize event logistics by managing traffic flow or scheduling events. This can help to improve the efficiency and convenience of events.

Improving security.
AI can be used to improve event security by detecting suspicious activity or by monitoring social media for threats.

These are just a few ways AI is used in trade shows and events. As AI technology develops, we expect to see even more innovative ways to use AI to improve the trade show experience.

How AI Can Help Your Business Grow

If you’re a B2B business, AI can help you grow your business in a number of ways. For example, AI can be used to:

Identify new leads. AI can be used to analyze your website traffic and social media activity to identify potential leads.

Qualify leads. AI can be used to qualify leads by assessing their interests and needs.

Nurture leads. AI can be used to nurture leads by sending them personalized content and offers.

Close deals. AI can be used to close deals by automating the sales process.

By using AI, you can save time and money, improve your efficiency, and generate more leads and sales. If you’re looking for ways to improve your trade show or event, AI is a powerful tool that can help you achieve your goals.

More Benefits AI For Your Next Trade Show

Increased ROI:

AI can help you to improve the efficiency of your events, which can lead to increased ROI.

 

Improved attendee satisfaction:

AI can help you provide a more personalized and engaging experience for attendees, which can lead to improved satisfaction.

Reduced costs:

AI can help you reduce the costs of your events, such as staffing and marketing.

Increased brand awareness:

AI can help you reach a wider audience and generate more leads, which can lead to increased brand awareness.

...analyzing attendee data, evaluating interactions with exhibitors, and scanning social media activity.

Personalized Attendee Experience: Elevating Engagement Through AI

AI’s impact on the trade show industry is undeniable, with its transformative capabilities reshaping every facet of event management. One remarkable application is in personalizing the attendee experience. Imagine a trade show where AI analyzes attendees’ past event history, demographics, and interests. This data allows event organizers to curate tailored schedules, suggesting sessions and exhibitors that align with each attendee’s preferences. For instance, an AI-driven app could recommend workshops and networking opportunities to a marketing professional while guiding an engineer toward relevant product showcases. This personal touch enhances engagement and leaves attendees with a lasting positive impression.

 

Lead Generation Reinvented: AI's Role in Identifying Potential Connections

Another compelling aspect of AI is its role in generating leads. Traditionally, trade shows required exhaustive manual effort to identify potential leads among attendees. AI revolutionizes this process by analyzing attendee data, evaluating interactions with exhibitors, and scanning social media activity. Imagine an AI system that detects an attendee frequently engaging with posts about automation solutions – a clear indication of potential interest in exhibitors offering such products. By highlighting these leads, AI empowers exhibitors to focus their efforts on the most promising connections, optimizing their chances of meaningful engagement and conversion.

 

Streamlined Logistics: AI's Optimization of Event Operations

AI also has a significant impact on optimizing event logistics. Consider an AI-powered traffic management system that adjusts routes in real-time based on attendee density, preventing bottlenecks and ensuring smooth flow. Additionally, AI-driven scheduling tools can consider attendee preferences and optimize the sequence of events, enhancing convenience and overall satisfaction. Think of a scenario where AI analyzes historical data to predict peak traffic times and places, helping exhibitors and attendees plan their movements strategically. Such improvements streamline operations, saving time and resources while elevating the overall event experience.

Image of a person holding a tablet with the word "AI" on the screen. The person is wearing a blue shirt and jeans, and they are looking at the screen with a serious expression.

Future Innovations: AI's Continued Evolution in Trade Shows and Events

Furthermore, AI’s role in enhancing security is critical. In an era of increasing concern about event safety, AI can monitor attendee behavior and detect unusual patterns. This might involve identifying a person lingering in restricted areas or analyzing sentiment from social media posts to identify potential threats. By leveraging AI for security, event organizers can respond proactively to potential risks, ensuring a secure environment for all attendees.

These examples illustrate the broad range of AI’s influence on the trade show industry. As AI technology advances, it will undoubtedly uncover more innovative applications, refining and enriching the trade show experience for all stakeholders involved. The Trade show Industry is undergoing a rapid transformation thanks to the pervasive influence of Artificial Intelligence (AI).

If you’re looking for ways to use AI to grow your B2B business, we at Synergy Design Group can help. We are a leading provider of AI solutions for the trade show industry. We can help you implement AI-powered solutions to improve your attendee experience, generate leads, and boost your event ROI.

Tips for designing a successful interactive display for your next event:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Touch and Go: Why Interactive Displays are a Must-Have at Trade Shows

beachview-energy-10x10-booth-Kiosk-SEE. A touchscreen display with the logo of Beachview Energy on the wall behind and the text "The Calm Before & After the Storm". The display is on a wooden floor next to two chairs. with a half counter.

Trade shows and expos provide an excellent opportunity to promote your brand, generate leads, and network with potential clients. Unfortunately, as an exhibitor, you have limited time and people at the booth to help accomplish these tasks. Luckily interactive displays or kiosks can provide a solution.Doximity vive 10x20 exhibit kiosk blue backlit wall with custom logo white. counter with led lights and an interactive display

Interactive Displays, kiosks, are self-service terminals found in public areas. They have touchscreens and specialized software to give users access to information, services, and products. They simplify processes, reduce the need for direct human interaction, and improve the user experience. Kiosks are a valuable tool for businesses and organizations to engage and assist customers seamlessly. Explore how to optimize your trade show booth and revolutionize audience interaction in the evolving tech landscape.

The advantages of choosing this dynamic and interactive solution are endless, promising to captivate visitors and leave a lasting impact. From seamless user navigation to captivating presentations, touchscreen kiosks offer unique features that set them apart from traditional setups.  Here are some ways kiosks can help promote your brand, generate leads, and network with potential clients.

Increased Engagement

Touchscreen displays are highly effective for boosting attendee engagement at trade shows. They provide an interactive experience that is both user-friendly and visually appealing, making it easy for exhibitors to capture the attention of passing attendees. Smartphones and tablets make touchscreen displays ideal for showcasing products and services due to their widespread use and familiarity.

interactive display kiosk

Moreover, touchscreens can significantly simplify the navigation process for attendees, offering an intuitive way to explore different products and services. Rather than relying on traditional signage or brochures, attendees can use the touchscreen display to find the information they need and explore other offerings at their own pace. This level of interactivity and flexibility helps to increase the number of users due to its familiar nature and ability to make information accessible.

Improved Accessibility

Using touchscreen displays at trade shows enhances accessibility for all, including those with disabilities or limitations that affect traditional printed displays.Multilingual translations provided by a touchscreen kiosk can significantly impact the show experience for guests who speak different languages. Visual cues are also helpful for attendees with difficulty reading or comprehending written information. Audio support is essential for disabled guests, as it can improve their overall experience and make them feel more included in the event. By creating a more inclusive environment, trade show exhibitors can ensure that all attendees have an equal opportunity to participate and enjoy the event.

Data Collection

Touchscreens provide an easy and efficient means of collecting data from attendees and are a valuable tool for exhibitors at trade shows. With a touch-enabled display, businesses can gather a wide range of information based on their marketing goals. From simple contact details to monitoring user behavior, conducting real-time polling, and even receiving feedback on specific products, the data collection possibilities are endless. The beauty of interactive displays lies in their ability to effortlessly gather valuable data without the need for verbal communication or manual data entry. Such technology has proven to be an indispensable asset for businesses looking to gain insights into their target audience and improve their overall marketing strategy.

Branding and Customization

Finally, touchscreens can be customized to match the branding and messaging of the exhibitor. By incorporating logos, colors, and other branding elements, exhibitors can create a cohesive experience for attendees and reinforce their brand messaging. Touchscreens can also be programmed with custom content, such as videos or interactive demos, highlighting specific products or services and helping build brand awareness.

Conclusion

In conclusion, touch-enabled displays can provide various benefits for exhibitors at trade shows, including increased engagement, improved accessibility, data collection, and branding opportunities. By embracing touch-enabled displays and incorporating a kiosk into your trade show booth, you can capitalize on their numerous benefits and make your booth a welcoming experience for all potential clients. When exhibiting at a trade show, include a kiosk in your booth for lasting visitor impressions and reaping its benefits.

Here are some tips for creating a successful interactive display for your trade show booth:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Want to Know More:

Are you interested in exploring kiosks that you can incorporate into your booth? Click Here

Are you interested in learning all about the fantastic technology solutions that we have to offer?  Click Here

Want us to design your next exhibit? Click Here

Interactive Booth Design: Elevating GoCo’s Presence at the SHRM Conference

GOCO's HR Innovation booth layout at the SHRM conference in Las Vegas. The booth design features custom graphics and mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The booth stands impressively at 16 feet high and includes a locking closet area for seamless storage, reflecting attention to detail and alignment with GoCo's branding. The innovative booth design successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high return on investment (ROI). The booth design emphasizes fun and interactive elements while highlighting GoCo's brand and products.

Overview of the Project:

GoCo, a creative HR solutions firm, tackled the challenge of presenting their booth at the SHRM conference in Las Vegas. The client wanted an Interactive booth design with a “Flexibility with HR” theme. They aimed to draw in the crowd, showcase products, and stay within a $40,000 budget. The design included video building, multiple screens, and playful elements while minimizing storage needs.

Goco's HR Innovation booth at SHRM conference in Las Vegas, illuminated with mesmerizing LED light edges. A kiosk with a tablet on top of it. The tablet is displaying the text "Level Up Your HR".

Design & Implementation:

To create a unique and engaging Interactive booth design at the SHRM conference, GoCo collaborated with Synergy Design Group to craft an unforgettable experience. Utilizing custom graphics, mesmerizing LED light edges were incorporated, drawing attention from afar and creating an aura of excitement. The standout feature was an interactive buzzer game, developed by Synergy Design Group, enticing visitors to participate, win prizes, and enjoy free ice cream, elevating the booth into an immersive HR innovation showcase. Standing at an impressive 16 feet high, the booth structure included a locking closet area for seamless storage, reflecting the meticulous attention to detail that ensured alignment with GoCo’s branding and messaging.

Results:

The collaboration with Synergy Design Group brought remarkable results to GoCo. The innovative booth showcased HR solutions effectively, attracting attention and meaningful connections at the SHRM conference. The interactive game and LED lights engaged visitors, garnering positive testimonials. The investment in video and screens led to a high ROI. GoCo plans to repurpose sustainable elements for future events with Synergy Design Group’s help.

Goco's HR Innovation booth layout at SHRM conference in Las Vegas. The booth design features custom graphics with mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The 16 feet high booth structure includes a locking closet area for seamless storage and reflects GoCo's branding and messaging. The booth successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high ROI. Overall, the booth design emphasizes a fun and interactive approach while highlighting GoCo's brand and products.
A 3D rendering of an arcade machine with a sign that says "SPIN THE BLOCKS" on top. The machine has three slots with different prizes: swag, 92 tokens, and $10. Interactive booth design

Want to Read More About Synergy’s Works:

Erthos

Warped

WCG

Seafood Expo

Achieving Minimalist Design Elegance

Erthos 10x20 rental; Clean Power New Orleans, LA; Booth # 4459 Synergy Design Solutions. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.

Project Overview: Erthos wants a modern and minimalist design that reflects its love for clean lines, simplicity, greenery, and comfort.They prefer a straightforward, uncluttered approach while incorporating natural elements to create a serene and welcoming environment. However, the project needed to follow a strict budget, which meant we had to develop creative solutions to achieve the desired aesthetic without compromising quality and functionality.

Design & Implementation: We added a unique touch to our approach by incorporating a custom graphic called “ERTHOS.”This graphic is a white acrylic sign mounted on the top of the back wall and captures the essence of nature and simplicity. It served as a captivating focal point for the booth. To enhance the calming atmosphere, we also included carefully selected greenery in white planters, which complemented the modern and minimalist aesthetic while adding a touch of natural elegance. Our dedicated team worked hard to ensure a seamless execution, and Marc helped to deliver a successful and visually striking booth.

ERTHOS custom graphic showcased at a trade show exhibit designed by Synergy Design Group. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.
Corner of the Erthos booth table showcasing the modern and minimalist design by Synergy Design Group. The table is adorned with white planters containing carefully selected greenery, adding a touch of natural elegance to the booth. A standout custom graphic, 'ERTHOS,' is mounted on the top of the back wall, capturing the essence of nature and simplicity. The booth design successfully aligns with Erthos' preferences for clean lines, openness, and greenery, creating a calming and inviting atmosphere. The incorporation of natural elements enhances the overall ambiance and reinforces the company's brand identity.

Results: We received high praise and positive feedback from Erthos. Our modern, minimalist booth design captivated trade show attendees. The custom “ERTHOS” graphic we created enhanced brand identity, garnering admiration. We also incorporated greenery, creating a calming and memorable atmosphere. Erthos expressed interest in expanding our presence at future trade shows, planning a larger booth next year. Additionally, we want to maintain our partnership with Synergy for future exhibit design needs.

Watch a full Walkthrough:

Sure. Here is the alt text for the trade show booth rendering you provided: A 3D rendering of a trade show booth with the ERTHOS logo and the text "EARTH MOUNT SOLAR T™ PV" on the display wall. The booth has a television and chairs for visitors to sit in and learn more about the company's solar products.

WANT TO READ MORE ABOUT SYNERGY DESIGN GROUP’S WORKS:

WCG 20×20

Seafood Expo

AICC

Warped

From Website to Show-Stopping Custom Booth

Image of a booth exhibit at PCA for Warped Cigars designed by Synergy Design Group. There is a display case filled with cigars. The case is made of wood and glass, and it is filled with a variety of cigars, including some that are still in their boxes. The cigars are of different colors and sizes, and they are arranged neatly in the case. The wall behind the case is painted a white color, and there is a big logo on the wall that says "Warped" in black text. it is surrounded by smaller brands that support warped cigars. in front of the wall are two cafe tables with four cafe chairs each. There is a watermark for Synergy Design Group in the bottom right hand corner.

Project Overview

Warped Cigars presented an exciting challenge to create a custom booth: refresh last year’s trade show booth with a 10×20 Island display matching their website’s aesthetic. This Custom Booth’s key elements included a neon sign and comfortable furniture. We integrated new graphics with reference photos, creating a striking wall design featuring their website’s homepage and brand logos. The right wall displayed a neon sign. The custom booth served as storage with a counter and a Nespresso station but no product display.

Warped Logo surrounded by Brands displayed at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, includes a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, and locking storage is provided. A showcase rental with glass panels and shelves is also featured. The flooring consists of wood-look flex floor with ultra-step padding, complemented by brown faux leather cafe chairs and round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit

Design & Implementation

We crafted a Warped Cigars custom booth that mirrors their website’s aesthetic, featuring a captivating wall design with the WARPED logo. An LED counter rental added innovation with sleek white laminate, LED lighting, storage, and charging ports. The design drew inspiration from the previous year’s setup but brought a refreshing experience.

Results

The booth design by Synergy Design Group received high praise from Warped Cigars and trade show attendees, successfully capturing the essence of their website and brand. Incorporating the website’s homepage as a prominent art piece alongside the WARPED logo and brand logos created a visually captivating focal point. The LED counter rental provided practical functionality while adding a touch of modernity to the booth. The successful collaboration and outstanding results have solidified Warped Cigars’ plans to continue working with Synergy Design Group for their future participation in the PCA.’

Warped Cigars Graphics of cigars showcased at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, features a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, locking storage, and built-in charging ports is provided. A showcase rental with glass panels and shelves is also featured. The flooring includes wood-look flex floor with ultra-step padding. The exhibit is furnished with brown faux leather cafe chairs and 30" round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit
A rendering of a trade show booth for the company CORTO. The booth has a warped design, with a table and chairs on a wooden floor. The text "1930 WARPED exclusively different" is displayed on the back wall of the booth.

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