Tag Archives: exhibit design

The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Elevate Your Presence: The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Stand Out from the Crowd and Increase Your ROI with a Double-Deck Display

Maritime Partners - Workboat Trade Show - Double-Deck Exhibit

Are you planning to participate in a trade show or expo this year? If yes, then it’s worth considering how to make your booth or exhibit stand out from the crowd. After all, the competition is fierce, and you want to ensure your brand gets the attention it deserves.

 

Many factors amount to a successful trade show production. From a marketing perspective, few are as crucial as your ability to draw attention and stand out. One of the most effective methods to achieve this is by utilizing a two-story exhibit. Today we’ll discuss the benefits and advantages of using a double-deck display at a trade show.

custom exhibit design two storyIntroduction to Double-Deck Displays

If you are new to trade shows and expos, you should become more familiar with double-deck displays. As the name suggests, these exhibits feature two levels of display space. The bottom level is typically used as a meeting area or product demonstration space, and the upper level is for showcasing your brand’s messaging and products. Though you know what they say, rules are meant to be broken, and double decks give your team ample room to get creative.

Double-deck exhibits are becoming increasingly popular at trade shows and expos for a good reason. They offer several advantages that can help you stand out from the competition.

Maximize Your Footprint

One of the most significant advantages of using a double-deck exhibit is how it lets you maximize your space. Why is this important? It’s because trade show floor space is expensive, and you want to make the most of every square foot.

Choosing a two-story exhibit allows you to double your available space without paying for additional floor space. This means you can showcase more products, create more engaging displays, and offer more interactive experiences to your visitors.  

Beyond the obvious advantage of highlighting your brand thoroughly, additional space also allows your team to design with a crowd in mind. Extra room means a more remarkable ability to avoid bottlenecks and to create private space for clients, thus elevating the client experience. The double-deck exhibit has the potential to take your booth from a “one size fits all” solution to a ‘something for everyone’ exhibit.

CP Group double-deck two story trade show exhibit

Stand Out from the Crowd

Perhaps the most obvious advantage of using a double-deck exhibit is that it’s a major attention grabber. Most of your neighbors at the trade show will arrive with a standard, single-level booth or display. These are subject to all the line-of-sight, height, and other restrictions you may already know. By choosing a two-story exhibit, you can instantly cut through the noise and attract more attention from visitors.

Not only will your exhibit be more visually impressive, but it will also create a sense of excitement, wonder, and intrigue among visitors who want to see what’s happening on the upper level. This is the kind of excitement that can establish your brand as an industry leader on the show floor. When attendees know you’ve invested in a high-quality, attention-grabbing exhibit, they’re more likely to consider your company a serious contender.

Create a VIP Experience

A double-deck exhibit can also help create a VIP experience for your most important visitors. By reserving the upper level for private meetings or special events, you can create an exclusive atmosphere that makes your visitors feel valued and appreciated.

This can be particularly effective for B2B businesses that want to engage with key decision-makers and close deals. By offering a private, comfortable discussion space, you can create a more personal and memorable experience that sets you apart from the competition. Reserving this kind of space is also a consideration that many first-time exhibitors overlook, leaving them scrambling for a place to have sensitive conversations in a booth full of onlookers. Having such a meeting space is a detail that will speak to your preparation and potentially lead to authentic on-floor sales conversations. 

Automotive Art - 2 Story Exhibit Design

Increase Your ROI

Ultimately, all the points above are in the service of a more significant ROI for your brand. By standing out from the crowd, creating a VIP experience, and maximizing your display space, you can capture a broader and more diverse group of visitors to your exhibit and generate more leads and sales in the process.

Furthermore, maximizing your exhibit space can reduce your overall cost per square foot and increase your investment’s value. While double-deck exhibits may have a higher initial cost than single-level displays, the potential benefits and ROI make them a smart choice for many businesses.

Conclusion

A double-deck exhibit may not be for everyone, and first-time exhibitors may find the concept intimidating. Nonetheless, businesses exhibit at trade shows with a common goal: to make a great impression and increase their network. A double-deck exhibit addresses both of those goals in style. It could take years of exhibiting in smaller layouts before your brand can generate the buzz that a double-deck does in a single day. If time is of the essence, we recommend a double deck.

 

Consider investing in a two-story exhibit to elevate your presence and make a lasting impression at your next trade show or expo. With the right design and messaging, a double-deck display can help you attract more visitors, generate more leads and sales, and create a memorable experience that sets you apart from the competition. Reach us to explore your options today and see how a two-story exhibit can help you achieve your trade show goals.

 

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Exhibit Accessories

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Don't settle for a standard exhibit - elevate your presence and stand out with a double-deck exhibit.

Contact us today to learn more about our custom options and how we can help you make your next event a success!

5 Benefits of Financing Your Exhibit For A Cost-Effective Option

SDG Finance blog

We at Synergy Design Group believe that trade shows are essential for businesses to showcase their products and services. Attending trade shows can help increase your brand recognition by 76%. So a well-designed and impressive trade show exhibit can help your business attract more leads, generate sales, and create a lasting impression on your audience. That’s why we have partnered with a finance service to offer our clients a way to win on and off the trade show floor. 

What is financing?

Financing is securing funds to support a project or investment, enabling individuals or businesses to pursue their goals. Financing aims to obtain the necessary funds to fulfill a specific objective, such as updating your trade show exhibit, creating a custom element for your booth, or funding the entire trade show event from start to finish.

Financing refers to obtaining funds to finance a project or investment. The financing agreement terms may vary depending on the type of funding source and the borrower’s creditworthiness.

Why Finance?

We also know that businesses need to be cautious with their financial resources in today’s economic climate. Financing your trade show exhibit may not be the first thing that comes to mind, but it could be a smart way to conserve capital and bank borrowing capacity while still having the ability to attend trade shows and promote your brand. This blog post will explore the advantages and benefits of financing your trade show exhibit. As you read on, consider why not finance to grow your business and think about that unforgettable exhibit we can design for you. That will blow away the competition and the attendees that come and visit. 

  1. Conserve Capital

    • Given the current economic uncertainty, it is essential to conserve capital. Financing your trade show exhibit allows you to keep cash for other critical business expenses. Rather than tying up cash in a single trade show, financing allows you to spread the cost over time and better manage your cash flow.
  2. Conserve Bank Borrowing Capacity

    • In addition to conserving capital, financing your trade show exhibit can help conserve your bank’s borrowing capacity. By financing what you can outside your banking relationship, you can save your borrowing capacity for things like working capital, payroll, and other business expenses that require immediate attention.
  3. 100% Financing

    • Another advantage of financing your trade show exhibit is the ability to finance 100% of the project, including consulting, travel, installation, and other associated costs. This means you can attend trade shows and promote your brand without having to come up with a significant upfront investment.
  4. Convenience/Speed

    • Financing your trade show exhibit can be quick and easy, providing convenience and speed. Credit approval and documentation can be done quickly, allowing you to start planning and executing your trade show strategy immediately.
  5. Tax Advantages

    • Leasing or financing your trade show exhibit can provide significant tax advantages. Lease payments are tax-deductible, which reduces your actual investment cost after taxes. This makes financing your trade show exhibit more affordable than paying outright.

Synergy Solution

At  Synergy Design Group, we work with you to understand your business objectives, budget, and trade show goals. Our experienced professionals will help you select the perfect financing option for your requirements. We believe in transparency and will provide you with all the necessary information so that you can make an informed decision.

 

We offer finance options, so you can create a customized and stunning trade show exhibit that will make a lasting impact on your audience. Our financing solution lets you choose from various designs, including custom trade show exhibits, modular exhibits, and more.

 

In addition, we also have options to give you access to ongoing support for your trade show calendar, so you can focus on growing your business while we take care of your exhibit. We will work with you to ensure your trade show exhibit is always in top condition and ready to impress your audience.

We are committed to making your trade show experience a success. We provide the expertise, support, and financing to help you achieve your trade show goals. Contact us today to learn more about our financing options and how we can help you create a trade show exhibit to elevate your brand and attract more customers.

 

(Statistics from Trade Show Labs)

Don't miss out on the opportunity to make a lasting impression at your next event.

Contact us today to learn more about our financing options and take the first step toward your next successful trade show appearance!

Our Most Popular Case Solution for Your Portable Trade Show Exhibit.

Set-by-step converting case to counter

Looking for a case-to-counter solution that is easy on the eyes and budget-friendly? Our Expand Podium Case is our most popular portable case solution for your trade show and event needs. Event after event, our clients love this case to protect their booth investment, and they appreciate the counter conversion to make them look good in face-to-face conversations. The durable and multi-functional Expand Podium is a shipping case that can store your entire 10-ft booth and fit in your car.

Why you need the Expand Podium Counter

Through the years, this case-to-counter conversion has been a staple in our most popular portable exhibit designs. Unlike the portable pop-up counters that can rock and wobble, this molded plastic case becomes the foundation of the counter, making it stable. We have used ours for over a decade, with minimal wear, and only investing in replacing the front graphic.

The counter graphic wrap is a separate piece that can easily be updated with new branding or messaging for your business. The spacious exhibit carrying case can hold the countertop and shelves, your portable back wall, and promotional items. Packing and storing everything for your next event is hassle-free.

As a portable trade show counter, this case is sturdy enough to support those engaging attendees who attentively lean into your conversation. It is a functional counter with slide-on shelves that can hold up to 22 pounds, which is perfect for promotional materials. The countertop’s most popular stocked finish is aluminum, available in black or white painted wood, birch, and black plastic.

Add-ons

Accessories for the Expand Podium Case include brochure holders, monitor stands, and promotional headers. Doubling the size of your booth? No problem. Connect two cases and purchase an XL conversion kit for double the impact and storage.

Expand Podium Case Header
Expand Add-on Monitor Holder
Expand brochure holder

Connect with Us

Connect with us at Synergy Design Group to learn more about the latest in portable, modular, and custom trade show exhibits. You deserve a stress-free exhibiting experience, and we are here to provide you with one so you are rested and ready to have a successful and profitable event.

Synergy Tip:

If you plan to ship your Expand Podium Case using FedEx or UPS, always ship it in the box you received it.

Why?

To keep the longevity of your Expand Podium Case secure and safe from damages when shipping. FedEx and UPS are responsible for damaged packages, but only if it’s in a box.

Save time and money with a case to counter solution.

20×20 Display for Human Resources Conference in New Orleans

Motivosity's 20x20 exhibit design for New Orleans trade show

Follow the footsteps to get a sweet treat from Carl at SHRM 2022 in New Orleans! While you’re there, be sure to check out Motivosity’s 20x20display that features backlit and glowing branded graphics to educate their visitors about their employee engagement software.

A Custom Rental to Mimic New Orleans Architecture

Island Exhibit for New Orleans Trade Show

For client GoCo to stand out at #SHRM2022 in New Orleans,  we brought the city’s traditional architecture to the trade show floor. This #20x20exhibit features a hedge wall with an LED sign to promote what they do, custom printed flooring and a truckster to offer coldbrew to their prospects. Visit their booth to find out how their HR software can energize your HR. Tired of your exhibit? Let us energize yours!

CPS’ Reconfigured Island Booth for Asembia 2022

Custom rental island booth for CPS

CPS’s Azina 20×20  exhibit design at Asembia 2022 featured a 3D glowing logo tower and backlit custom graphic columns. Contemporary seating areas helped you charge your phone while you treated yourself to something sweet, courtesy of Azina!

Doximity’s 20×20 Exhibit Design for Orlando Trade Show

Trade show booth for medical social media platform

Client Doximity represented the brand with a fresh look at HIMSS 2022 to help them achieve their trade show goals. This exhibit design announced their presence with a #branded hanging sign and 16ft tower. Their 20×20 #tradeshowbooth featured an #LED trimmed counter and ample seating for presentations, interactions and an inviting atmosphere.

CUSTOM 10×20 RENTAL FOR MIAMI TRADE SHOW

10x20exhibit for Miami Show

Customer Port Nola represents their roots in Miami, FL with a New Orleans themed #exhibit! Being located just miles from the mouth of the Mississippi River, the Port of New Orleans is a major hub for global commerce and in-demand cruises. Cruise over to Port Nola at Seatrade Cruise Global!

2019 Portable Modular Awards Finalist – Synergy Design Group

Local Woman-, Minority-Owned Small Business a Finalist for Best Island, Best 10-by-10 Foot Exhibit in International Design Awards Competition

Synergy Design Group Selected for Two Portable Modular Award Categories for

Outstanding Exhibit Designs; Public to Decide People’s Choice

NEW ORLEANS, LA (November 29, 2018) — Synergy Design Group proudly announces selection as a finalist in EXHIBITOR Magazine’s 2019 Portable Modular Awards (PMAs). The annual competition recognizes outstanding exhibit designs “based on their aesthetics, functionality and innovation” (Exhibitor Media Group, 2018). This year, EXHIBITOR nominated TWO of Synergy Design Group’s booths for clients Warped Cigars and Ocean Infinity to compete in categories Best Island Exhibit Less Than 600 Square Feet and Best 10-by-10 Foot Exhibit, respectively. A panel of experts will decide the winners of each category. However, the public may vote online once daily until February 25, 2019, to select the People’s Choice design. The trade show and events magazine will present the winners at EXHIBITORLIVE 2019 in Las Vegas, Nevada.

 

WARPED

EXHIBITOR nominated Synergy Design Group’s hybrid display design for client Warped Cigars as a finalist in the Best Island Exhibit Less Than 600 Square Feet category. The booth debuted at the 2018 International Premium Cigar and Pipe Retailers Annual Convention in Las Vegas, Nevada. In order to showcase Warped’s unique brand, Synergy designed a custom island display. For instance, a 16-foot gloss laminate tower connected to an accent beam, enclosing a VIP lounge area for individual access to Warped’s mastermind, Kyle Gellis. Two custom perimeter lightbox showcases and minimal structure reflected the cigar company’s “Exclusively Different” brand. Additionally, guest-centric details like plush carpet and hospitality counter delighted IPCPR attendees. According to Gellis, the booth was “[…] the best one we’ve done to date.”

custom trade show display

OCEAN INFINITY

Synergy Design Group’s booth designed for client Ocean Infinity at the 2018 Sea-Air-Space Exposition in National Harbor, Maryland will compete as a finalist in the PMA’s Best 10-by-10 Foot Exhibit category. Inspired by the company’s brand and icon, the display design embodied a modern interpretation of the ocean’s flow. For example, a curved gloss wall and custom, contoured front counter with integrated tablet. In addition, dimensional tagline, custom graphic flooring and halo-lit signage enhanced the concept of tying technology into an organic environment.

2019 portable modular awards
Ocean Infinity

PEOPLE’S CHOICE

For more details of the nominated booths, please visit Synergy Design Group’s blog articles on Warped Cigars and Ocean Infinity. The exhibit design company encourages viewers to vote for their favorite booth once daily via EXHIBITOR Magazine’s online voting portal. Beginning the end of November 2018, voters may cast their choice until the competition closes on February 25, 2019. In 2014, Synergy Design Group won the PMA for Best 10-by-10 Foot Exhibit and the People’s Choice Award. However, the exhibit design company is excited for two booths to compete in two categories this year.

About Synergy Design Group

Synergy Design Group is a woman- and minority-owned exhibit design company that develops award-winning trade show booths, display rentals, branded interiors, museum exhibitions and retail spaces. Synergy turns clients’ visions into exhibits that exude professionalism and credibility, generate qualified leads, increase visibility and promote products and services for small- to large-sized companies. In addition, the team at Synergy combines detail-oriented design, marketing and logistics to exceed clients’ expectations. For more information, call 504-522-6453 or visit www.synergy-dg.com, Twitter @SynergyDG and Facebook @SynergyDesignGroup.

About EXHIBITOR Magazine

The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR Magazine – Best Practices in Trade Show Marketing. […] EXHIBITOR’S website, www.ExhibitorOnline.com, is the trade show and event community’s most comprehensive online resource.

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(504) 522-6453lauren@synergy-dg.com

Custom Retail Display Cigar Humidor for Habana Port Cigars

OLD WORLD MEETS NEW

Our client, Habana Port Cigars needed a custom retail display for their location at the New Orleans Riverwalk. The father and son duo behind Habana Port were a lot of fun to work with. The challenge: one loves traditional elements while the other loves a more modern look. Therefore, we developed a custom solution to combine the essence of both with their brand.

custom retail display

In order to appeal to the old-world taste and for cigar storage function, we used cedar to create the custom, wall-sized humidor and added leather pulls for a distinct feel. White quartz countertops, white acrylic 3D product names, and clean and bright LED side panels define the contemporary feel. In addition, the LED panels illuminated product in an elegant way.

Functional elements include hidden vents for the display to work as a huge wall humidor. The custom solution also has accessible storage on the cabinetry behind the top signage. The central pylon vertical retail screen and custom shaped signage tied together the modern materials and traditional finishes to create a professional and functional presentation. Although our client moved from the Outlet Collection Riverwalk Mall in 2018, this project remains one of our favorites.

custom retail display

The impressive details make this custom humidor retail display unique. Our client was pleased with the cohesive blend of old and new worlds that perfectly exudes Habana Port Cigars.