Client Cox Powertrain Ltd. requested an exhibit design for the debut of its revolutionary 300hp diesel outboard, the CXO300, at the 2018 Fort Lauderdale International Boat Show Engine Tent. In order to do the premiere of this incredible innovation justice, we collaborated on a 20×20 custom rental display. A 20-ft seamless graphic wall next to the private meeting area displays the #CXO300’s launch date. The set-up also enhances our client’s control unit. As a result, the design strengthened the connection between brand and product.