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From Challenge to 20×20 Culturally Rich Booth

A 20x20 booth with a table and stools, with the text "Ally Do It Right" on the table. there are led lights and Spanish inspired art on the back wall

 

Project Overview: 

We, Synergy Design Group, crafted Ally’s culturally rich 20×20 booth. Addressing their past overcrowding issue, we’ll minimize tables and chairs. Our goal is a captivating, yet distinct back wall like last year’s. Furthermore, they’ve requested a digital menu for scheduling meetings using a QR code or link. Additionally, they desire a check-in table and an agua fresca bar within the booth. Staying true to the digital café theme, our vision includes authentically Mexican-inspired decor with hand-painted signage from the mood board. We’re also planning a selfie booth and a themed photo op back wall to complement the Mexican ambiance.

 

A 3D rendering of a black and white display stand with a chair and a table. The stand has a large black top with the white company logo, Ally, printed on it. The chair and table are also white. The stand is located in a bright, open space with a white floor and walls.

 

Design & Implementation: 

We crafted a Mexican-inspired café booth featuring a unique photo op back wall with a blend of painted and 3D hanging plants in a 20×20 booth. The booth’s upper frame of the canopy was adorned with a stunning stained glass look decal. For an authentic touch, we incorporated a vintage bar table with a rustic wood top and black pipe legs. To complete the ambiance, we included Spanish-inspired art canvases, ensuring a one-of-a-kind and inviting booth for the client.

 

 

A pink wall with succulents and the phrase Ally do it right on it.

Results: 

Clients were thrilled with the final design, receiving praise from staff, attendees, and alpfa staff, calling this 20×20 booth the best. Our booth stood out as warm and welcoming, deviating from the common “cookie-cutter” designs. The project proceeded smoothly, and we’re actively addressing regulatory matters to maintain progress. We’re excited to continue designing for them in the future, building on this success and creating more engaging experiences.

 

 

 

Read more about Synergy Designs:

Accenture 

WCG

GOCO

Beachview

Preparing for a Trade Show: A Beginner’s Guide

Trade shows can be incredibly rewarding for businesses of all sizes. They provide a unique platform to showcase your products or services, connect with potential customers, and network with industry professionals. However, the success of your trade show participation largely depends on how well you prepare. This beginner’s guide will walk you through the essential steps to ensure you’re fully prepared for your upcoming trade show. From creating a comprehensive exhibitor checklist to implementing effective promotional strategies, we’ve got you covered.

Section 1: Setting the Stage for Success

Before diving headfirst into trade show preparation, laying the groundwork for a successful experience is essential. Here are the key steps to get you started:

Defining Your Goals

Defining your goals is the first and most crucial step in your trade show journey. What do you hope to achieve by participating in the trade show? Common objectives include:

Generating leads

Making sales

Increasing brand awareness

Networking with industry peers

Having clear and specific goals will serve as your guiding light throughout the preparation process.

Choosing the Right Trade Show

Not all trade shows are created equal; choosing the right one can make a difference. Consider factors such as:

The relevance of the trade show to your industry

The size and reach of the event

The location and logistics of attending

Picking the perfect trade show ensures you present your products or services to the right audience.

 

A display for a digital identity wallet at a convention. The display has the text "CRED", "The Ultimate Digital ID Wallet", "Developer of the European Digital Identity Wallet", "Digital Identity Wallet", "SCYTALES", "WONING COMEINATION", and "Digital Identity". The display also has logos for CRED, SCYTALES, and MYTALES.
GOCO 20x20 island rental; SHRM Las Vegas, NV; Booth # 3731; Synergy Design Group Exhibit Solutions. showcased at SHRM Las Vegas, NV, June 11-14, 2023, within the 20x20 island rental booth, Booth # 3731. The booth design features a 16' high structure with a locking closet area, backlit kiosks, and monitor stands. The Goco Logo is included as custom graphics with SEG dye sub seamless tension fabric print. The booth also includes LED counters, LED corners for the tower, LED end caps for kiosks in RGB color, and white FlexFloor. Monitors, iPads, and a custom LED cylinder with base and lighting are part of the exhibit. Project Management and Installation and Dismantle services provided by SDG. Show services include material handling, electrical, hanging sign rigging, and internet connection. Please note that the LED Button Pedestal with multi-color LEDs is produced by the client.

Section 2: Building Your Exhibitor Checklist

Now that you’ve set your goals and selected the ideal trade show, it’s time to create a comprehensive exhibitor checklist to keep you on track. Here’s what you need to consider:

Booth Design and Setup

Your booth is the face of your business at the trade show, so it needs to make a strong impression. Consider the following:

Eye-catching graphics and signage

Display materials that showcase your products or services

Comfortable seating for your team and visitors

Adequate lighting to highlight key areas

A well-designed booth will attract attendees like a magnet.

Promotional Materials

Prepare a range of marketing materials to distribute to trade show attendees. These might include:

Brochures and flyers

Business cards

Product samples

Merchandise (branded pens, tote bags, etc.)

These materials serve as valuable takeaways and reminders of your brand.

Technology Setup

Technology is crucial to trade show preparation in today’s digital age. Ensure you have:

Computers or tablets for presentations

Audio-visual equipment for demonstrations

A reliable internet connection for real-time interactions

A tech-savvy booth can help you stand out from the crowd.

Staff Training

Your booth staff plays a pivotal role in your trade show success. Provide them with thorough training on:

Your products or services

Engaging with attendees

Handling inquiries and objections

Using lead capture tools effectively

A well-prepared team is your secret weapon at the trade show.

Logistics and Shipping

Remember the logistics of getting your booth and materials to the trade show venue. Consider:

Shipping options and timelines

Storage solutions for your booth components

Backup plans for unexpected delays

Smooth logistics ensure a stress-free setup.

Lead Capture System

Implement a lead capture system to collect attendee information for follow-up. Which could be a smartphone app or paper forms, but it must be easy to use and reliable. A lead capture system ensures that no potential leads slip through the cracks.

Section 3: Unleash Your Promotional Strategies

Now that your preparations are well underway, it’s time to focus on attracting visitors to your booth. Here are some effective promotional strategies to consider:

Pre-show Marketing

Start marketing your trade show participation well in advance. Use your website, social media, and email marketing to create excitement and invite attendees to visit your booth. Creating anticipation before the event can lead to a more fruitful experience.

 

Giveaways and Contests

Entice attendees to stop by your booth by offering giveaways or running contests. Ensure the prizes are relevant to your products or services to attract interested leads. A well-planned giveaway or contest can create a buzz around your booth.

Engaging Presentations

Schedule live demonstrations or presentations at your booth. These can effectively showcase your offerings and educate attendees about their benefits. Engaging presentations can captivate your audience and leave a lasting impression.

Networking Events

Don’t limit your interactions to your booth alone. Attend networking events and social gatherings associated with the trade show to connect with industry professionals and potential clients. Building relationships can open doors to future opportunities.

Booth Design Matters

Your booth’s layout and design should be inviting and easy to navigate. Use attractive visuals and signage to grab attendees’ attention and draw them into your space. A well-designed booth can make a significant difference in foot traffic.

Interactive Activities

Incorporate interactive elements like games, quizzes, or virtual reality experiences into your booth. These activities can engage visitors and make your booth a memorable stop. Interactive experiences can create a lasting impression on attendees.

A Post-show Follow-up Plan

Your efforts continue even after the trade show concludes. Prepare a post-show follow-up plan to nurture the leads you’ve generated. Send personalized thank-you emails and provide additional information about your products or services. Effective follow-up can turn leads into customers and partners.

Section 4: Staff Training Tips

Your booth staff is your frontline team; their performance can make or break your trade show experience. Here are some training tips to ensure they excel in their roles:

Product Knowledge

Train your staff thoroughly on your products or services. They should be able to answer questions confidently and provide in-depth information. Product knowledge builds trust with attendees.

Perfecting the Elevator Pitch

Develop a concise and compelling elevator pitch that communicates your value proposition. Encourage staff to use it when engaging with attendees to capture their interest quickly. An effective elevator pitch is your first step in sparking meaningful conversations.

Mastering Customer Engagement

Teach your team how to approach and engage with attendees. Encourage friendly and approachable behavior while respecting personal space. A warm and welcoming attitude can make attendees feel comfortable.

Handling Objections with Grace

Prepare your staff to handle objections and difficult questions gracefully. Provide them with strategies to address common concerns and turn them into opportunities. Handling objections effectively demonstrates professionalism and expertise.

Role Assignments

Assign specific roles to each team member, such as greeting visitors, conducting product demonstrations, or managing giveaways. Clear role assignments ensure that all aspects of your booth run smoothly. Clearly defined roles prevent confusion and enhance efficiency.

Attire and Appearance

Establish a dress code that aligns with your brand’s image. Staff should maintain a professional appearance throughout the event, reflecting positively on your business. A polished appearance instills confidence in your attendees.

Motivosity Team at the SHRM Las Vegas event. The team members are standing at the 20x20 island rental booth, which features a custom game with a Lottery Blower for audience engagement. The booth design includes honeycomb pattern graphics on the back, a 3D backlit "MOTIVOSITY" sign, iPads, and swag shelving with neon lights. The booth successfully created a fun and interactive experience for attendees, with positive feedback received. The team's hard work and dedication helped bring the client's vision to life, leaving a positive impression on attendees and achieving a successful ROI for the client
A trade show booth display for PEARLSON SHIPLIFT. the middle tower is designed like large blue box with a red bow on it with a sign in front of it that says "DO NOT OPEN TIL DEC 1st 2022 11:00AM.” This display also has lit-up lightbox with Peralson graphics. The display is behind a white counter with agraphic in front of it that says PEARLSON SHIPLIFT Engineering Shiplifts Since 1953."

Final Thoughts

In conclusion, trade show preparation can be rewarding for your business but requires careful planning and execution by following this beginner’s guide and utilizing the exhibitor checklist, promotional strategies, and staff. It can be confusing if it is your first show, and if you need help, we at Synergy Design Group are happy to help. With our 25+ years of design experience, you can expect the least stress when we are on your side.

Mastering LED Video Integration for Trade Show Triumph

Trade shows are an excellent opportunity to showcase your products and services to potential customers and network with industry peers. With the increasing competition at trade shows, standing out and making a lasting impression on attendees is important. One way to do this is by incorporating LED video displays into your booth. In this blog post, we’ll discuss the benefits of LED video integration and some key considerations when incorporating it into your trade show booth. 

Benefits of LED Video Display Integration

Increased Visibility

LED video displays are eye-catching and can attract the attention of attendees from across the trade show floor. They can display high-quality images and videos that showcase your products and services and help your booth stand out from the competition.

Improved Engagement

LED video displays can be interactive and engaging, allowing attendees to interact with your products and services uniquely and memorably. This can help to create a positive and lasting impression of your brand.

Versatility

LED video displays are versatile and can be used for various purposes, including product demos, company presentations, and social media displays. They can also be customized to match your brand’s color scheme and messaging.

Let us further explain why these benefits make a difference to your business at a trade show and how it can help you get ahead of the competition.

LED Videos for Trade Shows Increase Visibility and Impact

Increasing your booth’s visibility is crucial at any trade show. LED video displays act as compelling beacons, drawing attendees’ attention from across the floor. With vibrant images and videos, they spotlight your offerings and distinguish your booth amid the competition. The dynamic visuals create an immediate impact, making passersby stop and take notice.

The brightness and sharpness of LEDs can vary significantly based on factors such as the type of LED, the technology used, and the specific application. However, LEDs are known for their exceptional brightness and sharpness compared to other display technologies like LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

LEDs are known for their high brightness levels. They can achieve extremely high luminance levels, making them suitable for various applications where brightness is crucial, such as outdoor displays, digital signage, and stadium screens. 

LEDs can offer exceptional sharpness due to their pixel density and the ability to display high-resolution content. LED displays can achieve finer pixel pitches, resulting in higher pixel density and a smoother, more detailed image. This sharpness is particularly advantageous for applications that require displaying intricate details.

Image of a WCG booth at DIA Designed by Synergy Design Group.  A group of people are sitting at a table in the booth, and there is a large sign on the wall behind them. The sign says "TRANSPERE" and "66 TESTIMONIALS." There is also a smaller sign that says "The partnership with WCG] was just dynamic, and everyone was receptive and willing to roll up their sleeves and do the work that needed to be done!" Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

Advantages of LED over LCD and Other Alternatives:

1. Brightness and Contrast

  • LEDs offer better brightness and contrast compared to LCDs. This is due to the ability of LEDs to emit light directly, whereas LCDs rely on a backlight that can result in light leakage and reduced contrast.

2. Color Accuracy

  • LEDs offer more accurate and vibrant colors due to their ability to emit specific light wavelengths. This results in a wider color gamut, enabling more precise color reproduction.

3. Flexibility

  • LED displays can be flexible and curved, allowing for creative and unique designs that might not be achievable with traditional LCDs.

4. Durability

  • LEDs are solid-state devices, which makes them more durable and resistant to shocks and vibrations compared to the fragile components in LCD displays.

5. Energy Efficiency

  • LEDs are energy-efficient as they consume less power than traditional LCDs, resulting in lower operating costs over time.

6. Longevity

  • LEDs have a longer lifespan compared to traditional LCD backlighting systems, resulting in reduced maintenance and replacement costs.

7. Instant On/Off

  • LEDs have fast response times, allowing for instant on/off functionality without the need for warm-up time, as seen in some LCD technologies.

It’s important to note that while LEDs offer numerous advantages, each display technology has its strengths and weaknesses. OLED displays, for instance, offer exceptional color accuracy, contrast, and thinness, making them suitable for applications like high-end smartphones and TVs. The choice between LED, LCD, OLED, or other display technologies depends on the specific requirements of the application.

transform their experience into something memorable, participatory, and impactful for your brand.

Enhancing Attendee Interaction

As visibility heightens, engagement follows suit. Interactive LED video displays redefine attendee interaction. Visitors forge personal connections with your products and services through touch, gesture, or augmented reality. This one-of-a-kind engagement leaves a lasting mark, shaping a positive perception of your brand. Attendees become participants in your narrative, fostering genuine interest and meaningful experiences.

LED video displays can indeed capture attention through visual appeal. However, there are several aspects that might not be immediately apparent but can contribute to a unique and engaging experience beyond just staring at the display:

1. Touch Interactivity

  • Some LED displays are designed to be touch-sensitive. Attendees can interact directly with the content displayed by touching the screen. This could involve exploring product features, navigating through virtual showrooms, or playing interactive games related to your brand.

2. Gesture Control

  • Advanced LED displays can incorporate gesture recognition technology. Attendees can use hand gestures to control and manipulate on-screen content, creating an immersive and interactive experience. For instance, they could swipe to explore different products or services.

3. Mixed Reality (MR) and Augmented Reality (AR)

  • By integrating LED displays with MR or AR technology, attendees can use their smartphones or AR glasses to see additional digital information layered onto the real-world display. This could include 3D product models, virtual tours, or informative overlays.

4. Audience Participation

  • LED displays can be used to host live polls, surveys, or quizzes. Attendees can participate in real-time, allowing you to gather insights, engage with them directly, and tailor the content based on their preferences

5. Dynamic Content

  • Rather than static images, LED displays can showcase dynamic content such as animations, videos, and real-time data visualizations. This can help convey complex information more effectively and keep attendees engaged

6. Personalization

  • With the right technology, LED displays can offer personalized experiences. Attendees might be able to input their preferences or scan badges, leading to content that is relevant to their needs and interests.

7. Interactive Product Demos

  • LED displays can run interactive demos of your products or services. Attendees can control what they see and how they interact with the demo, allowing them to understand your offerings more deeply.

8. Multi-Sensory Experiences

  • Combining visual content with other sensory elements like sound, vibrations, or even scents can create a multi-sensory experience that leaves a stronger and lasting impression.

9. Social Media Integration

  • Displaying real-time social media feeds related to the event or your brand can encourage attendees to engage online, extending the reach of your event beyond the physical space.

10. Data Visualization

  • If your brand involves data-heavy information, using LED displays to visualize data in innovative ways can help attendees understand and connect with the information more effectively.

11. Virtual Reality (VR) Experiences

  • For a more immersive engagement, you can integrate VR headsets with LED displays to offer virtual experiences transporting attendees to different environments related to your brand.

In summary, while attendees might start by simply staring at an LED display, adding interactivity, technology integration, personalization, and engaging elements can transform their experience into something memorable, participatory, and impactful for your brand.

The Versatility and Benefits of LED Videos

The versatility of LED video displays amplifies their impact. They seamlessly adapt to various roles—presenting detailed product demos, delivering impactful company presentations, and curating captivating social media displays. Their adaptability extends further as they harmonize with your brand’s aesthetics, boasting a tailored appearance that resonates with your messaging. Whether it’s a dazzling visual journey or an immersive educational session, LED video displays are your versatile canvas. Now, let’s look at some real-life examples that show how LED video displays can be used in different ways to highlight their versatility:

 

1. Product Demos

  • Imagine a tech company showcasing its latest smartphone model on a large LED display. Attendees can use touch interactivity to explore the phone’s features, swipe through its interface, and even simulate taking photos with its camera.
  • An automobile manufacturer could use an LED display to exhibit their new car model. Attendees could interact with the display to open doors, change colors, and virtually “test drive” the car.

2. Company Presentations

  • During a corporate event, a software company might use an LED video wall to present its latest software solutions. Dynamic animations and graphics could illustrate how the software works, making it easier for attendees to understand complex concepts.
  • An architecture firm could showcase its projects on an LED display, taking viewers on a virtual tour through rendered 3D models of buildings and urban designs.

3. Social Media Displays

  • At a trade show or conference, a fashion brand could set up an LED video wall displaying a live feed of social media posts featuring their products. Attendees could see real-time customer reactions and engage by posting their own photos of the products.
  • A music festival could use LED screens to show a live stream of tweets, photos, and videos shared by attendees, creating a sense of community and excitement.

4. Customized Brand Messaging

  • A luxury cosmetics brand could incorporate its signature color palette and elegant typography into an LED display. The display might feature rotating images of models wearing the brand’s products, reinforcing its high-end image.
  • A health and wellness company could use an LED video wall to display motivational quotes, vibrant images of nature, and exercise videos that align with their brand’s message of positivity and well-being.

5. Interactive Storytelling

  • A history museum could employ a large LED display to create interactive historical timelines. Visitors could navigate through different eras by touching the screen and exploring related images, videos, and facts.
  • An environmental organization could use LED displays to showcase the impact of climate change. Attendees might interact with the display to learn about specific regions affected and the organization’s initiatives to address the issue. 

6. Live Data Visualization

  • A financial institution could display real-time stock market data and financial news with LED screens. Attendees could interact with the display to track specific stocks or market trends.
  • An educational conference could utilize LED video walls to show real-time statistics related to the event, such as the number of attendees, sessions in progress, and social media engagement.

In these examples, LED video displays serve as versatile tools that can be tailored to specific goals and messaging while engaging attendees through interactivity, customization, and visually captivating content.

Incorporating LED video displays transcends conventional marketing. Their ability to boost visibility, enrich engagement, and flexibly serve multiple functions presents an innovative approach. Capitalizing on these benefits sets your brand apart, creating a captivating presence that captures attention, forges connections, and fosters meaningful interactions.

LED Videos for Trade Shows Key Considerations

As you prepare to harness the full potential of LED video displays, it’s essential to navigate the implementation process thoughtfully. Key considerations for LED video integration will ensure you make the most of this powerful tool while aligning it seamlessly with your branding and objectives.

Budget

LED video displays can be a significant investment, so it’s important to consider your budget when incorporating them into your booth. You’ll need to consider the cost of purchasing or renting the display, as well as any installation and setup fees.

Image of a tablet computer on a table with text. The text on the tablet says "BEFORE & AFTER THE STORM" and "BEACHVIEW ENERGY"

Incorporating LED displays requires budget planning or possible financing if you are just starting out. Costs involve purchase/rental, installation, and setup. Factors influencing cost include size, resolution, and customization. LED costs might exceed traditional displays, but their engagement potential, versatility, and increased visibility justify the expense.

Size and Placement

The size and placement of your LED video display will depend on the size and layout of your booth, as well as the messaging and content you plan to display. It’s important to work with an experienced exhibit designer who can help you determine the best size and placement for your display.

The LED display’s size and placement hinge on booth dimensions and content. Collaborate with exhibit designers for optimal configuration. Consider varied LED tiles like floors, walls, ceilings, and tickers to enhance engagement.

 

Content Creation

LED video displays require high-quality content to be effective. You’ll need to work with a content creator who can create engaging videos and images that showcase your products and services and align with your brand’s messaging.

Effective LED displays demand high-quality content. Collaborate with a creator for engaging videos and images showcasing products and services while aligning with brand messaging. High quality implies at least 1080p resolution, with 4K being preferable for detailed visuals.

 

Technology Requirements

LED video displays require certain technology requirements, including power and internet connectivity. It’s important to ensure that your booth has the necessary infrastructure to support your LED video display.

Technology requirements for LED displays differ. Ensure booth infrastructure supports power and internet needs. Compared to other tech, LED displays may have higher power draw. The weight support varies but is generally manageable for most booths.

Conclusion

In conclusion, LED video integration can be a powerful tool for attracting attention and engaging attendees at trade shows. By considering your budget, size and placement, content creation, and technology requirements, you can successfully incorporate LED video displays into your booth and create a lasting impression of your brand.

By aligning the benefits of increased visibility, improved engagement, and versatility with your business goals, you’re poised to make a significant impact on your audience. As you plan your trade show strategy, remember that the strategic use of LED video displays can elevate your presence, captivate your audience, and ultimately drive meaningful interactions that set your brand apart. So, when preparing for your next trade show, be sure to explore the world of LED video integration to unlock a new realm of possibilities for your brand’s success.

From Website to Show-Stopping Custom Booth

Image of a booth exhibit at PCA for Warped Cigars designed by Synergy Design Group. There is a display case filled with cigars. The case is made of wood and glass, and it is filled with a variety of cigars, including some that are still in their boxes. The cigars are of different colors and sizes, and they are arranged neatly in the case. The wall behind the case is painted a white color, and there is a big logo on the wall that says "Warped" in black text. it is surrounded by smaller brands that support warped cigars. in front of the wall are two cafe tables with four cafe chairs each. There is a watermark for Synergy Design Group in the bottom right hand corner.

Project Overview

Warped Cigars presented an exciting challenge to create a custom booth: refresh last year’s trade show booth with a 10×20 Island display matching their website’s aesthetic. This Custom Booth’s key elements included a neon sign and comfortable furniture. We integrated new graphics with reference photos, creating a striking wall design featuring their website’s homepage and brand logos. The right wall displayed a neon sign. The custom booth served as storage with a counter and a Nespresso station but no product display.

Warped Logo surrounded by Brands displayed at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, includes a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, and locking storage is provided. A showcase rental with glass panels and shelves is also featured. The flooring consists of wood-look flex floor with ultra-step padding, complemented by brown faux leather cafe chairs and round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit

Design & Implementation

We crafted a Warped Cigars custom booth that mirrors their website’s aesthetic, featuring a captivating wall design with the WARPED logo. An LED counter rental added innovation with sleek white laminate, LED lighting, storage, and charging ports. The design drew inspiration from the previous year’s setup but brought a refreshing experience.

Results

The booth design by Synergy Design Group received high praise from Warped Cigars and trade show attendees, successfully capturing the essence of their website and brand. Incorporating the website’s homepage as a prominent art piece alongside the WARPED logo and brand logos created a visually captivating focal point. The LED counter rental provided practical functionality while adding a touch of modernity to the booth. The successful collaboration and outstanding results have solidified Warped Cigars’ plans to continue working with Synergy Design Group for their future participation in the PCA.’

Warped Cigars Graphics of cigars showcased at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, features a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, locking storage, and built-in charging ports is provided. A showcase rental with glass panels and shelves is also featured. The flooring includes wood-look flex floor with ultra-step padding. The exhibit is furnished with brown faux leather cafe chairs and 30" round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit
A rendering of a trade show booth for the company CORTO. The booth has a warped design, with a table and chairs on a wooden floor. The text "1930 WARPED exclusively different" is displayed on the back wall of the booth.

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5 Benefits of Financing Your Exhibit For A Cost-Effective Option

Image of a man holding a gear with the words "5 benefits of financing your exhibit for a cost-effective option. Enhance Trade Show Success with Financing - Synergy Design Group offers tailored financing solutions for impressive trade show exhibits. Explore the advantages of financing, conserve capital, bank borrowing capacity, and enjoy tax benefits. Discover how our expertise and financing options can elevate your brand and attract more customers.

We at Synergy Design Group believe that trade shows are essential for businesses to showcase their products and services. Attending trade shows can help increase your brand recognition by 76%. So a well-designed and impressive trade show exhibit can help your business attract more leads, generate sales, and create a lasting impression on your audience. That’s why we have partnered with a finance service to offer our clients a way to win on and off the trade show floor. 

What is financing?

Financing is securing funds to support a project or investment, enabling individuals or businesses to pursue their goals. Financing aims to obtain the necessary funds to fulfill a specific objective, such as updating your trade show exhibit, creating a custom element for your booth, or funding the entire trade show event from start to finish.

Financing refers to obtaining funds to finance a project or investment. The financing agreement terms may vary depending on the type of funding source and the borrower’s creditworthiness.

Why Finance?

We also know that businesses need to be cautious with their financial resources in today’s economic climate. Financing your trade show exhibit may not be the first thing that comes to mind, but it could be a smart way to conserve capital and bank borrowing capacity while still having the ability to attend trade shows and promote your brand. This blog post will explore the advantages and benefits of financing your trade show exhibit. As you read on, consider why not finance to grow your business and think about that unforgettable exhibit we can design for you. That will blow away the competition and the attendees that come and visit. 

  1. Conserve Capital

    • Given the current economic uncertainty, it is essential to conserve capital. Financing your trade show exhibit allows you to keep cash for other critical business expenses. Rather than tying up cash in a single trade show, financing allows you to spread the cost over time and better manage your cash flow.
  2. Conserve Bank Borrowing Capacity

    • In addition to conserving capital, financing your trade show exhibit can help conserve your bank’s borrowing capacity. By financing what you can outside your banking relationship, you can save your borrowing capacity for things like working capital, payroll, and other business expenses that require immediate attention.
  3. 100% Financing

    • Another advantage of financing your trade show exhibit is the ability to finance 100% of the project, including consulting, travel, installation, and other associated costs. This means you can attend trade shows and promote your brand without having to come up with a significant upfront investment.
  4. Convenience/Speed

    • Financing your trade show exhibit can be quick and easy, providing convenience and speed. Credit approval and documentation can be done quickly, allowing you to start planning and executing your trade show strategy immediately.
  5. Tax Advantages

    • Leasing or financing your trade show exhibit can provide significant tax advantages. Lease payments are tax-deductible, which reduces your actual investment cost after taxes. This makes financing your trade show exhibit more affordable than paying outright.

Synergy Solution

At  Synergy Design Group, we work with you to understand your business objectives, budget, and trade show goals. Our experienced professionals will help you select the perfect financing option for your requirements. We believe in transparency and will provide you with all the necessary information so that you can make an informed decision.

 

We offer finance options, so you can create a customized and stunning trade show exhibit that will make a lasting impact on your audience. Our financing solution lets you choose from various designs, including custom trade show exhibits, modular exhibits, and more.

 

In addition, we also have options to give you access to ongoing support for your trade show calendar, so you can focus on growing your business while we take care of your exhibit. We will work with you to ensure your trade show exhibit is always in top condition and ready to impress your audience.

We are committed to making your trade show experience a success. We provide the expertise, support, and financing to help you achieve your trade show goals. Contact us today to learn more about our financing options and how we can help you create a trade show exhibit to elevate your brand and attract more customers.

 

(Statistics from Trade Show Labs)

Don't miss out on the opportunity to make a lasting impression at your next event.

Contact us today to learn more about our financing options and take the first step toward your next successful trade show appearance!

Custom 10×10 Exhibit Design for Drinkwater Products

Client Drinkwater Products exhibits brilliance with its custom 10×10 exhibit design at the NACE Central Area Conference in San Antonio, TX. Dimensional, halo-lit signage and a light box graphic dazzle. The trade show booth is as functional as it is beautiful, with floating display shelves for heavy items, backlit counter with storage and meeting area. We wish you an excellent show, #DrinkwaterProducts!

#NACE #synergydesigngroup #beabetterexhibitionist #exhibitdesign #lightboxgraphic #10x10booth #tradeshowbooth #inlinebooth #tradeshowdisplay #tradeshowexhibit #backlitdisplay #customexhibitdesign #customtradeshowbooth #customdisplay #pipelinepigging

Award-Winning 10×10 Display

Take an exclusive tour of the award-winning 10×10 display designed for Barrington House Cigars. Barrington House’s customized 10×10 display won Best of Show, Small Booth at IPCPR 2019 in Las Vegas, NV! Diecut latticework detail, 3D signage, illuminated cigar showcase and graphics visually connect our client’s distinct brand to its outstanding products. Congratulations to the Barrington team for exhibiting excellence!

Exhibit Rental for RPZ’s Client WebBeds’ Trade Show Environment

EXHIBIT RENTAL

#RPZ’s rental for #WebBeds, the second largest hotel provider for the travel industry, uses the bed-bank’s signature red in the return column, counter and color-coordinated carpet to increase cohesion and impact of the 10×10 exhibit space.

Custom Trade Show Counter and Kiosk for Doximity

CUSTOM TRADE SHOW COUNTER

Doximity exhibited at the 24th Annual Healthcare Marketing & Physicians Strategies Summit in Chicago, IL. While there, our client showcased what makes the social media platform a trusted resource for medical professionals to communicate, share knowledge and advance their careers. We collaborated on a 10×20 booth space that increases brand visibility. To illustrate, our client’s custom trade show counter (custom-lit and pewter-finished) and matching kiosk enhance a backlit graphic. Furthermore, a 10-foot graphic and contemporary meeting area unify the display.

Custom 10×20 Booth for Biloxi Freezing & Processing

CUSTOM 10X20 BOOTH

Client Biloxi Freezing and Processing, Inc. is off to an exciting 2019 exhibiting at their second expo of the year, the National Restaurant Association Show in Chicago, IL. #Biloxi‘s fish-shack inspired canopy and custom counter complement our client’s brand. Additionally, dual monitors tell the story of the company’s “True American Grit,” developed over its impressive 175-year history. Therefore, this custom 10×20 booth is a powerful marketing and sales tool for our client.