You may recognize parts of L3′s inline trade show booth from a previous design for ASV Global. Despite the acquisition, the new company brand L3 Technologies used the custom modular 10×10 booth at the 2018 International Workboat Show. The 10-ft display anchored a 10×20 exhibit space that allowed for additional seating and demos at the show. In addition, a custom branded counter with flush monitor attracts attendees and showcases two of our client’s messages simultaneously.
Color and Contrast at the 2018 Workboat Show
In order to stand out at the 2018 International WorkBoat Show, we designed a 10×20 trade show booth for RMP Design & Marketing Ltd for Jotun with an eye-catching structural appearance. The rich graphics contrasted with metal extrusion. A hospitality counter enhanced an inset back wall. The display design adds dimension and seating to this exhibit. For example, bar stools line the counter, allowing attendees one-to-one interaction with Jotun team members in the 10×20 space.
COMMUNICATING NETWORK INNOVATION’S CAPABILITIES
While at the 2018 International WorkBoat Show, Network Innovations presented its maritime communication technologies to show attendees. The exhibit increased brand visibility and communicated our client’s capabilities. For example, the island rental featured a 16-foot branded tower with monitors. On the left and right, two double-sided graphic bridges connected to the tower. The open design of the 20×20 exhibit space allows for 2 contemporary meeting areas behind the vertical structures. As a result, IWBS attendees could speak with Network Innovations team members one-on-one.
In addition to being a fantastic client, Network Innovations’ Marketing Manager Stacy Payne was kind enough to share his experience working with Synergy Design Group on this island rental:
Instead of crowding their booth with text at the 2018 International WorkBoat Show, Point Eight Power took a different approach. The utility company opted to focus on customer interaction and hospitality, building relationships with guests in their 20×20 exhibit space. Additionally, display branded headers and vertical messaging visually enclosed the custom LED hospitality counter and lit hanging sign. The contrast of strong extrusion and luminous details represented the fusion of electricity and industrial equipment integral to Point Eight Power’s offerings.
DIESEL OUTBOARD ON DISPLAY
Cox Powertrain Ltd.’s 20×20 island rental exudes professionalism at the 2018 International WorkBoat Show. For example, a 16-foot branded tower, enhanced by two perimeter double-sided graphic columns, defines our client’s meeting area. In order to increase client visibility, we incorporated a vertical monitor onto the tower, showcasing their revolutionary #CXO300 diesel outboard in use on a neighboring booth’s boat.