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The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Elevate Your Presence: The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Stand Out from the Crowd and Increase Your ROI with a Double-Deck Display

Maritime Partners - Workboat Trade Show - Double-Deck Exhibit

Are you planning to participate in a trade show or expo this year? If yes, then it’s worth considering how to make your booth or exhibit stand out from the crowd. After all, the competition is fierce, and you want to ensure your brand gets the attention it deserves.

 

Many factors amount to a successful trade show production. From a marketing perspective, few are as crucial as your ability to draw attention and stand out. One of the most effective methods to achieve this is by utilizing a two-story exhibit. Today we’ll discuss the benefits and advantages of using a double-deck display at a trade show.

custom exhibit design two storyIntroduction to Double-Deck Displays

If you are new to trade shows and expos, you should become more familiar with double-deck displays. As the name suggests, these exhibits feature two levels of display space. The bottom level is typically used as a meeting area or product demonstration space, and the upper level is for showcasing your brand’s messaging and products. Though you know what they say, rules are meant to be broken, and double decks give your team ample room to get creative.

Double-deck exhibits are becoming increasingly popular at trade shows and expos for a good reason. They offer several advantages that can help you stand out from the competition.

Maximize Your Footprint

One of the most significant advantages of using a double-deck exhibit is how it lets you maximize your space. Why is this important? It’s because trade show floor space is expensive, and you want to make the most of every square foot.

Choosing a two-story exhibit allows you to double your available space without paying for additional floor space. This means you can showcase more products, create more engaging displays, and offer more interactive experiences to your visitors.  

Beyond the obvious advantage of highlighting your brand thoroughly, additional space also allows your team to design with a crowd in mind. Extra room means a more remarkable ability to avoid bottlenecks and to create private space for clients, thus elevating the client experience. The double-deck exhibit has the potential to take your booth from a “one size fits all” solution to a ‘something for everyone’ exhibit.

CP Group double-deck two story trade show exhibit

Stand Out from the Crowd

Perhaps the most obvious advantage of using a double-deck exhibit is that it’s a major attention grabber. Most of your neighbors at the trade show will arrive with a standard, single-level booth or display. These are subject to all the line-of-sight, height, and other restrictions you may already know. By choosing a two-story exhibit, you can instantly cut through the noise and attract more attention from visitors.

Not only will your exhibit be more visually impressive, but it will also create a sense of excitement, wonder, and intrigue among visitors who want to see what’s happening on the upper level. This is the kind of excitement that can establish your brand as an industry leader on the show floor. When attendees know you’ve invested in a high-quality, attention-grabbing exhibit, they’re more likely to consider your company a serious contender.

Create a VIP Experience

A double-deck exhibit can also help create a VIP experience for your most important visitors. By reserving the upper level for private meetings or special events, you can create an exclusive atmosphere that makes your visitors feel valued and appreciated.

This can be particularly effective for B2B businesses that want to engage with key decision-makers and close deals. By offering a private, comfortable discussion space, you can create a more personal and memorable experience that sets you apart from the competition. Reserving this kind of space is also a consideration that many first-time exhibitors overlook, leaving them scrambling for a place to have sensitive conversations in a booth full of onlookers. Having such a meeting space is a detail that will speak to your preparation and potentially lead to authentic on-floor sales conversations. 

Automotive Art - 2 Story Exhibit Design

Increase Your ROI

Ultimately, all the points above are in the service of a more significant ROI for your brand. By standing out from the crowd, creating a VIP experience, and maximizing your display space, you can capture a broader and more diverse group of visitors to your exhibit and generate more leads and sales in the process.

Furthermore, maximizing your exhibit space can reduce your overall cost per square foot and increase your investment’s value. While double-deck exhibits may have a higher initial cost than single-level displays, the potential benefits and ROI make them a smart choice for many businesses.

Conclusion

A double-deck exhibit may not be for everyone, and first-time exhibitors may find the concept intimidating. Nonetheless, businesses exhibit at trade shows with a common goal: to make a great impression and increase their network. A double-deck exhibit addresses both of those goals in style. It could take years of exhibiting in smaller layouts before your brand can generate the buzz that a double-deck does in a single day. If time is of the essence, we recommend a double deck.

 

Consider investing in a two-story exhibit to elevate your presence and make a lasting impression at your next trade show or expo. With the right design and messaging, a double-deck display can help you attract more visitors, generate more leads and sales, and create a memorable experience that sets you apart from the competition. Reach us to explore your options today and see how a two-story exhibit can help you achieve your trade show goals.

 

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Don't settle for a standard exhibit - elevate your presence and stand out with a double-deck exhibit.

Contact us today to learn more about our custom options and how we can help you make your next event a success!

Cox and Synergy Sail at FILBS Tradeshow

Cox and Synergy Sail at Filbs Tradeshow. Cox PowerTrain stole the spotlight at the FLIBS tradeshow in Fort Lauderdale, Florida, from October 26th to 30th, 2022. They unveiled their state-of-the-art outboard engine, positioning themselves as a company ready for the future. Their tagline, “An outboard engine fit for the future” aimed to captivate attendees with their groundbreaking technology. Helping them achieve this goal was the renowned Synergy Design Group. Synergy crafted an impressive 25×15 booth with an outdoor covered tent area that left a lasting impression on all visitors.Synergy Design Group, known for their innovative and immersive exhibit designs, spared no effort in creating a visually striking booth for Cox PowerTrain. They leveraged a combination of high-quality products and creative design elements to ensure that the booth stood out amidst the sea of displays at FLIBS.

The Design

To enhance the functionality of the booth, Synergy Design Group used a raised flooring platform with an ADA ramp. This platform added visual interest while providing a seamless and accessible pathway for visitors to navigate through the booth. This choice is to showcase Cox PowerTrain’s commitment to inclusivity and accessibility.

Custom Display

The booth’s back and side walls featured custom dye-sub graphics, creating a visually stunning backdrop that perfectly complemented Cox’’s branding. The seamless tension fabric gave the booth a polished look, capturing the attention and drawing people into the exhibit. For added impact, Synergy Design Group incorporated a custom display, which included supplemental height and backwall length, along with dibond exterior and “ribbon” sign details. This custom display not only provided additional space to showcase Cox’s products but also acted as a striking visual element.

The LED Smart Tvs

To engage visitors further, a strategically placed 65″ LED Smart TV showcased dynamic videos and presentations,

immersing attendees in the world of Cox PowerTrain’s innovative outboard engine. The captivating visuals and

informative content displayed on the LED screen left a lasting impression on visitors, solidifying Cox PowerTrain’s position as an industry leader.

Custom Crate

Synergy Design Group also addressed practical considerations by incorporating a custom crate storage within the booth. This custom storage solution ensured that all materials and belongings remained neatly organized and easily accessible. Maintaining a clean and clutter-free booth throughout the event the custom crate storage was a hit.

Custom Counter

The booth’s custom counter, featuring backlit LED edging, exuded sophistication and elegance. Its sleek design and captivating lighting drew attention to Cox PowerTrain’s product displays, creating a focal point within the booth that enticed attendees to engage with the brand. To reinforce the brand identity and increase visual impact, Synergy Design Group included custom halo-lit 3D letters. These eye-catching, illuminated letters added depth and dimension to the booth, leaving a lasting impression on visitors.

Cox PowerTrain Steers into FLIBS Tradeshow with Innovative Booth Design.

With their exceptional booth design and captivating tagline, Cox PowerTrain successfully left a lasting impression on attendees at the FLIBS tradeshow. Synergy Design Group’s meticulous attention to detail and dedication to creating an immersive experience played a significant role in the booth’s success.Cox and Synergy Sail at FILBS Tradeshow starting a beautiful collaboration together.

 

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Read more about Items Synergy used in this design:

20 ft Designs: https://synergy-dg.com/exhibit-solutions-by-size/#20ft

Custom Exhibits: https://synergy-dg.com/custom-exhibits/

Branded Solutions:https://synergy-dg.com/retail-displays/#signs_graphics

 

Read more of Synergy articles:https://synergy-dg.com/blog/

Read more about Cox PowerTrain: https://coxmarine.com/#homepage-discover

5 Benefits of Financing Your Exhibit For A Cost-Effective Option

SDG Finance blog

We at Synergy Design Group believe that trade shows are essential for businesses to showcase their products and services. Attending trade shows can help increase your brand recognition by 76%. So a well-designed and impressive trade show exhibit can help your business attract more leads, generate sales, and create a lasting impression on your audience. That’s why we have partnered with a finance service to offer our clients a way to win on and off the trade show floor. 

What is financing?

Financing is securing funds to support a project or investment, enabling individuals or businesses to pursue their goals. Financing aims to obtain the necessary funds to fulfill a specific objective, such as updating your trade show exhibit, creating a custom element for your booth, or funding the entire trade show event from start to finish.

Financing refers to obtaining funds to finance a project or investment. The financing agreement terms may vary depending on the type of funding source and the borrower’s creditworthiness.

Why Finance?

We also know that businesses need to be cautious with their financial resources in today’s economic climate. Financing your trade show exhibit may not be the first thing that comes to mind, but it could be a smart way to conserve capital and bank borrowing capacity while still having the ability to attend trade shows and promote your brand. This blog post will explore the advantages and benefits of financing your trade show exhibit. As you read on, consider why not finance to grow your business and think about that unforgettable exhibit we can design for you. That will blow away the competition and the attendees that come and visit. 

  1. Conserve Capital

    • Given the current economic uncertainty, it is essential to conserve capital. Financing your trade show exhibit allows you to keep cash for other critical business expenses. Rather than tying up cash in a single trade show, financing allows you to spread the cost over time and better manage your cash flow.
  2. Conserve Bank Borrowing Capacity

    • In addition to conserving capital, financing your trade show exhibit can help conserve your bank’s borrowing capacity. By financing what you can outside your banking relationship, you can save your borrowing capacity for things like working capital, payroll, and other business expenses that require immediate attention.
  3. 100% Financing

    • Another advantage of financing your trade show exhibit is the ability to finance 100% of the project, including consulting, travel, installation, and other associated costs. This means you can attend trade shows and promote your brand without having to come up with a significant upfront investment.
  4. Convenience/Speed

    • Financing your trade show exhibit can be quick and easy, providing convenience and speed. Credit approval and documentation can be done quickly, allowing you to start planning and executing your trade show strategy immediately.
  5. Tax Advantages

    • Leasing or financing your trade show exhibit can provide significant tax advantages. Lease payments are tax-deductible, which reduces your actual investment cost after taxes. This makes financing your trade show exhibit more affordable than paying outright.

Synergy Solution

At  Synergy Design Group, we work with you to understand your business objectives, budget, and trade show goals. Our experienced professionals will help you select the perfect financing option for your requirements. We believe in transparency and will provide you with all the necessary information so that you can make an informed decision.

 

We offer finance options, so you can create a customized and stunning trade show exhibit that will make a lasting impact on your audience. Our financing solution lets you choose from various designs, including custom trade show exhibits, modular exhibits, and more.

 

In addition, we also have options to give you access to ongoing support for your trade show calendar, so you can focus on growing your business while we take care of your exhibit. We will work with you to ensure your trade show exhibit is always in top condition and ready to impress your audience.

We are committed to making your trade show experience a success. We provide the expertise, support, and financing to help you achieve your trade show goals. Contact us today to learn more about our financing options and how we can help you create a trade show exhibit to elevate your brand and attract more customers.

 

(Statistics from Trade Show Labs)

Don't miss out on the opportunity to make a lasting impression at your next event.

Contact us today to learn more about our financing options and take the first step toward your next successful trade show appearance!

20×40 Island Rental for Aganorsa Leaf

Aganorsa Leaf’s 20×40 island rental trade show booth for IPCPR 2019 captures what makes the cigar company exceptional: its Cuban-inspired, Nicaraguan-grown tobacco leaf. A tower enhances Aganorsa’s brand presence while a canopy-covered hospitality area and product showcases create a lounge-like atmosphere for customers.

20×30 Island Display

After gaining recognition for its advanced textile management solutions in the international circuit, ABG Systems is ready to conquer its first North American trade show, the 2019 Clean Show in #NOLA. Our customized 20×30 island display showcases #ABG’s state-of-the-art brand, products and services. Demonstration product alcoves enhance attendees hands-on interaction. Happy exhibiting and welcome to New Orleans, ABG!

20×20 Trade Show Display

Congratulations to Comprehensive Pharmacy Services. RXInsider named CPS one of the 20 “Must See” Booths at the 2019 ASHP Summer Meetings in Boston, MA. In addition to eye-catching architecture, the 20×20 trade show display captures our client’s outstanding brand and services. For example, the custom-shaped fabric structures, large hanging sign and perimeter graphic columns showcase CPS’ expertise.

Conference Exhibit for Daxko with Custom Transparent Wall

At #NAYDO2019, software provider Daxko is on a mission to find out “What will help the #YMCA win?” Therefore, we highlighted their ideas “community, passion, data, diversity” and more on a transparent collaborative wall. Then, attendees vote for the best solution with dots. This tactile activity creates an unforgettable experience for guests and provides actionable insights for our client. A great-looking conference exhibit with a purpose? It doesn’t get any better than that!

20×20 Island Booth for Biloxi Freezing & Processing

Long-time client and Gulf Coast neighbor Biloxi Freezing and Processing, Inc. showcases what makes the company a top U.S. shrimp producer at the 2019 Seafood Expo North America in Boston, MA. Firstly, the fish-shack-inspired 20×20 island booth, built using Nomadic Display structure, creates a memorable environment for attendees. Additionally, branded hanging sign crowns the island exhibit, reinforcing Biloxi’s “Coolest Guys in Town” message.

Ready to discuss your booth? Reach out today.

20×20 Trade Show Booth for AI Prime at the 2019 NAPE Summit

Client #AiPrime debuted its revolutionary imaging technology at last year’s NAPE Summit. The summit is the premier expo for the oil and gas industry to exchange ideas and products. This year, AI Prime is back in a 20×20 trade show booth with 12-foot structure with multiple presentation screens, dimensional signage and rich-colored carpet. Therefore, AI Prime has the impact and visibility needed to stand out at a busy show. Additionally, a closet and meeting tables provide function for team members.

Ready to discuss your booth? Speak to an exhibit designer, today.

Custom-Shaped Structures Elevate CPS’ Trade Show Exhibit

FINDING THE RIGHT ANGLES

Comprehensive Pharmacy Services exhibits at the American Society of Health-System Pharmacists‘ Midyear Meeting and Exhibition in Anaheim, California. Before the show, we collaborated with CPS on a custom exhibit design that would draw in attendees and differentiate their brand. Therefore, we developed seamless custom-shaped structures to compliment our client’s branded hanging sign and perimeter light boxes. Additionally, meeting areas allow for one-on-ones in this island display. The exhibit design aligns with CPS’ commitment to providing collaborative and supportive pharmacy solutions.

backlit trade show exhibit
backlit trade show exhibit