Tag Archives: large exhibit

How AI is Revolutionizing the Trade Show Industry

Blog, , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Generative AI illustration featuring a silhouette of a crowd, standing together, scrutinizing a large digital wall display showing a falling stock market index.

Artificial intelligence (AI) is rapidly transforming the trade show industry. From improving the attendee experience to helping exhibitors generate leads, AI is a powerful tool that can be used to boost event ROI.

 

Here are some ways trade shows and events are using AI:

  • Personalizing the attendee experience. AI can collect data about attendees, including their interests, demographics, and past event attendance, and then use this data to personalize the attendee experience by suggesting relevant sessions or exhibitors
  • Generating leads.AI can identify potential leads at trade shows by analyzing attendee data, including their interactions with exhibitors and social media activity.
  • Optimizing event logistics. AI can use to optimize event logistics by managing traffic flow or scheduling events. This can help to improve the efficiency and convenience of events
  • Improving security. AI can be used to improve event security by detecting suspicious activity or by monitoring social media for threats

 

These are just a few of the ways AI is being used in trade shows and events. As AI technology continues to develop, we can expect to see even more innovative ways to use AI to improve the trade show experience.

 

How AI Can Help Your Business Grow

If you’re a B2B business, AI can help you grow your business in a number of ways. For example, AI can be used to:

 

  • Identify new leads. AI can be used to analyze your website traffic and social media activity to identify potential leads.
  • Qualify leads. AI can be used to qualify leads by assessing their interests and needs.
  • Nurture leads. AI can be used to nurture leads by sending them personalized content and offers.
  • Close deals. AI can be used to close deals by automating the sales process.

 

By using AI, you can save time and money, improve your efficiency, and generate more leads and sales. If you’re looking for ways to improve your trade show or event, AI is a powerful tool that can help you achieve your goals.

 

More Benefits AI Can Help You Get More Out of Your Next Trade Show:

  • Increased ROI: AI can help you to improve the efficiency of your events, which can lead to increased ROI.
  • Improved attendee satisfaction: AI can help you to provide a more personalized and engaging experience for attendees, which can lead to improved satisfaction.
  • Reduced costs: AI can help you to reduce the costs of your events, such as the cost of staffing and marketing.
  • Increased brand awareness: AI can help you to reach a wider audience and generate more leads, which can lead to increased brand awareness.

 

Chat Bot Chat with AI or Artificial Intelligence technology. Woman using a laptop computer chatting with an intelligent artificial intelligence asks for the answers he wants. Use this technology with Synergy Design Group at your next show.

Personalized Attendee Experience: Elevating Engagement Through AI

AI’s impact on the trade show industry is undeniable, with its transformative capabilities reshaping every facet of event management. One remarkable application is in personalizing the attendee experience. Imagine a trade show where AI analyzes attendees’ past event history, demographics, and interests. This data allows event organizers to curate tailored schedules, suggesting sessions and exhibitors that align with each attendee’s preferences. For instance, an AI-driven app could recommend workshops and networking opportunities to a marketing professional, while guiding an engineer towards relevant product showcases. This personal touch enhances engagement and leaves attendees with a lasting positive impression.

 

Lead Generation Reinvented: AI’s Role in Identifying Potential Connections

Another compelling aspect of AI is its role in generating leads. Traditionally, trade shows required exhaustive manual effort to identify potential leads among attendees. AI revolutionizes this process by analyzing attendee data, evaluating interactions with exhibitors, and even scanning social media activity. Imagine an AI system that detects an attendee who frequently engages with posts about automation solutions – a clear indication of potential interest in exhibitors offering such products. By highlighting these leads, AI empowers exhibitors to focus their efforts on the most promising connections, optimizing their chances of meaningful engagement and conversion.

 

Streamlined Logistics: AI’s Optimization of Event Operations

AI also has a significant impact on optimizing event logistics. Consider an AI-powered traffic management system that adjusts routes in real time based on attendee density, preventing bottlenecks and ensuring smooth flow. Additionally, AI-driven scheduling tools can consider attendee preferences and optimize the sequence of events, enhancing convenience and overall satisfaction. Think of a scenario where AI analyzes historical data to predict peak traffic times and places, helping exhibitors and attendees plan their movements strategically. Such improvements streamline operations, saving time and resources while elevating the overall event experience.

 

Future Innovations: AI’s Continued Evolution in Trade Shows and Events

Furthermore, AI’s role in enhancing security is critical. In an era of increasing concern about event safety, AI can monitor attendee behavior and detect unusual patterns. This might involve identifying a person lingering in restricted areas or analyzing sentiment from social media posts to identify potential threats. By leveraging AI for security, event organizers can respond proactively to potential risks, ensuring a secure environment for all attendees.

These examples illustrate the broad range of AI’s influence on the trade show industry. As AI technology advances, it will undoubtedly uncover more innovative applications, refining and enriching the trade show experience for all stakeholders involved. The Trade show Industry is undergoing a rapid transformation thanks to the pervasive influence of Artificial Intelligence (AI).

 

AI with young man in the night. Use AI with Synergy Design Group today.

If you’re looking for ways to use AI to grow your B2B business, we at Synergy Design Group can help. We are a leading provider of AI solutions for the trade show industry. We can help you implement AI-powered solutions that will improve your attendee experience, generate leads, and boost your event ROI.

Here are some tips for creating a successful interactive display for your trade show booth:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Want to learn more about how AI can help your business grow?

Contact Synergy DG today and we’ll show you how we can help you implement AI-powered solutions that will improve your attendee experience, generate leads, and boost your event ROI.

 

LEARN MORE FROM SYNERGY DESIGN GROUP

RESOURCE/SOURCE:

Touch and Go: Why Interactive Displays are a Must-Have at Trade Shows

Blog, , , , , , , , , , , , , , , , , , , , , , , , ,
beachview-energy-10x10-booth-Kiosk-SEE. A touchscreen display with the logo of Beachview Energy on the wall behind and the text "The Calm Before & After the Storm". The display is on a wooden floor next to two chairs. with a half counter.

Trade shows and expos provide an excellent opportunity to promote your brand, generate leads, and network with potential clients. Unfortunately, as an exhibitor, you have limited time and people at the booth to help accomplish these tasks. Luckily interactive displays or kiosks can provide a solution.Doximity vive 10x20 exhibit kiosk blue backlit wall with custom logo white. counter with led lights and an interactive display

Interactive Displays, kiosks, are self-service terminals found in public areas. They have touchscreens and specialized software to give users access to information, services, and products. They simplify processes, reduce the need for direct human interaction, and improve the user experience. Kiosks are a valuable tool for businesses and organizations to engage and assist customers seamlessly. Explore how to optimize your trade show booth and revolutionize audience interaction in the evolving tech landscape.

The advantages of choosing this dynamic and interactive solution are endless, promising to captivate visitors and leave a lasting impact. From seamless user navigation to captivating presentations, touchscreen kiosks offer unique features that set them apart from traditional setups.  Here are some ways kiosks can help promote your brand, generate leads, and network with potential clients.

Increased Engagement

Touchscreen displays are highly effective for boosting attendee engagement at trade shows. They provide an interactive experience that is both user-friendly and visually appealing, making it easy for exhibitors to capture the attention of passing attendees. Smartphones and tablets make touchscreen displays ideal for showcasing products and services due to their widespread use and familiarity.

interactive display kiosk

Moreover, touchscreens can significantly simplify the navigation process for attendees, offering an intuitive way to explore different products and services. Rather than relying on traditional signage or brochures, attendees can use the touchscreen display to find the information they need and explore other offerings at their own pace. This level of interactivity and flexibility helps to increase the number of users due to its familiar nature and ability to make information accessible.

Improved Accessibility

Using touchscreen displays at trade shows enhances accessibility for all, including those with disabilities or limitations that affect traditional printed displays.Multilingual translations provided by a touchscreen kiosk can significantly impact the show experience for guests who speak different languages. Visual cues are also helpful for attendees with difficulty reading or comprehending written information. Audio support is essential for disabled guests, as it can improve their overall experience and make them feel more included in the event. By creating a more inclusive environment, trade show exhibitors can ensure that all attendees have an equal opportunity to participate and enjoy the event.

Data Collection

Touchscreens provide an easy and efficient means of collecting data from attendees and are a valuable tool for exhibitors at trade shows. With a touch-enabled display, businesses can gather a wide range of information based on their marketing goals. From simple contact details to monitoring user behavior, conducting real-time polling, and even receiving feedback on specific products, the data collection possibilities are endless. The beauty of interactive displays lies in their ability to effortlessly gather valuable data without the need for verbal communication or manual data entry. Such technology has proven to be an indispensable asset for businesses looking to gain insights into their target audience and improve their overall marketing strategy.

Branding and Customization

Finally, touchscreens can be customized to match the branding and messaging of the exhibitor. By incorporating logos, colors, and other branding elements, exhibitors can create a cohesive experience for attendees and reinforce their brand messaging. Touchscreens can also be programmed with custom content, such as videos or interactive demos, highlighting specific products or services and helping build brand awareness.

Conclusion

In conclusion, touch-enabled displays can provide various benefits for exhibitors at trade shows, including increased engagement, improved accessibility, data collection, and branding opportunities. By embracing touch-enabled displays and incorporating a kiosk into your trade show booth, you can capitalize on their numerous benefits and make your booth a welcoming experience for all potential clients. When exhibiting at a trade show, include a kiosk in your booth for lasting visitor impressions and reaping its benefits.

Here are some tips for creating a successful interactive display for your trade show booth:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Want to Know More:

Are you interested in exploring kiosks that you can incorporate into your booth? Click Here

Are you interested in learning all about the fantastic technology solutions that we have to offer?  Click Here

Want us to design your next exhibit? Click Here

Interactive Booth Design: Elevating GoCo’s Presence at the SHRM Conference

Projects, , , , , , , , , , , , , , , , , ,
GOCO's HR Innovation booth layout at the SHRM conference in Las Vegas. The booth design features custom graphics and mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The booth stands impressively at 16 feet high and includes a locking closet area for seamless storage, reflecting attention to detail and alignment with GoCo's branding. The innovative booth design successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high return on investment (ROI). The booth design emphasizes fun and interactive elements while highlighting GoCo's brand and products.

Overview of the Project:

GoCo, a creative HR solutions firm, tackled the challenge of presenting their booth at the SHRM conference in Las Vegas. The client wanted an Interactive booth design with a “Flexibility with HR” theme. They aimed to draw in the crowd, showcase products, and stay within a $40,000 budget. The design included video building, multiple screens, and playful elements while minimizing storage needs.

Goco's HR Innovation booth at SHRM conference in Las Vegas, illuminated with mesmerizing LED light edges. A kiosk with a tablet on top of it. The tablet is displaying the text "Level Up Your HR".

Design & Implementation:

To create a unique and engaging Interactive booth design at the SHRM conference, GoCo collaborated with Synergy Design Group to craft an unforgettable experience. Utilizing custom graphics, mesmerizing LED light edges were incorporated, drawing attention from afar and creating an aura of excitement. The standout feature was an interactive buzzer game, developed by Synergy Design Group, enticing visitors to participate, win prizes, and enjoy free ice cream, elevating the booth into an immersive HR innovation showcase. Standing at an impressive 16 feet high, the booth structure included a locking closet area for seamless storage, reflecting the meticulous attention to detail that ensured alignment with GoCo’s branding and messaging.

Results:

The collaboration with Synergy Design Group brought remarkable results to GoCo. The innovative booth showcased HR solutions effectively, attracting attention and meaningful connections at the SHRM conference. The interactive game and LED lights engaged visitors, garnering positive testimonials. The investment in video and screens led to a high ROI. GoCo plans to repurpose sustainable elements for future events with Synergy Design Group’s help.

Goco's HR Innovation booth layout at SHRM conference in Las Vegas. The booth design features custom graphics with mesmerizing LED light edges, creating an exciting and engaging environment. The standout feature is an interactive buzzer game developed by Synergy Design Group, inviting visitors to participate and win prizes. The 16 feet high booth structure includes a locking closet area for seamless storage and reflects GoCo's branding and messaging. The booth successfully showcases GoCo's HR innovation solutions, attracting attention and facilitating meaningful connections with potential clients and partners. The investment in video building and multiple screens effectively displays GoCo's product features, resulting in a high ROI. Overall, the booth design emphasizes a fun and interactive approach while highlighting GoCo's brand and products.
A 3D rendering of an arcade machine with a sign that says "SPIN THE BLOCKS" on top. The machine has three slots with different prizes: swag, 92 tokens, and $10. Interactive booth design

Want to Read More About Synergy’s Works:

Erthos

Warped

WCG

Seafood Expo

Achieving Minimalist Design Elegance

Projects, , , , , , , , , , , , , , , , , , , , , , , , ,
Erthos 10x20 rental; Clean Power New Orleans, LA; Booth # 4459 Synergy Design Solutions. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.

Project Overview: Erthos wants a modern and minimalist design that reflects its love for clean lines, simplicity, greenery, and comfort.They prefer a straightforward, uncluttered approach while incorporating natural elements to create a serene and welcoming environment. However, the project needed to follow a strict budget, which meant we had to develop creative solutions to achieve the desired aesthetic without compromising quality and functionality.

Design & Implementation: We added a unique touch to our approach by incorporating a custom graphic called “ERTHOS.”This graphic is a white acrylic sign mounted on the top of the back wall and captures the essence of nature and simplicity. It served as a captivating focal point for the booth. To enhance the calming atmosphere, we also included carefully selected greenery in white planters, which complemented the modern and minimalist aesthetic while adding a touch of natural elegance. Our dedicated team worked hard to ensure a seamless execution, and Marc helped to deliver a successful and visually striking booth.

ERTHOS custom graphic showcased at a trade show exhibit designed by Synergy Design Group. The graphic features a unique white acrylic sign with the company name 'ERTHOS' mounted on the top of the back wall. The booth design embodies a modern and minimalist aesthetic, incorporating clean lines, openness, simplicity, and greenery. White planters with carefully selected greenery add a touch of natural elegance, creating a calming and inviting atmosphere. The standout ERTHOS graphic serves as a captivating focal point, reinforcing the company's brand identity. The trade show booth design received positive feedback from attendees and successfully resonated with Erthos' preferences.
Corner of the Erthos booth table showcasing the modern and minimalist design by Synergy Design Group. The table is adorned with white planters containing carefully selected greenery, adding a touch of natural elegance to the booth. A standout custom graphic, 'ERTHOS,' is mounted on the top of the back wall, capturing the essence of nature and simplicity. The booth design successfully aligns with Erthos' preferences for clean lines, openness, and greenery, creating a calming and inviting atmosphere. The incorporation of natural elements enhances the overall ambiance and reinforces the company's brand identity.

Results: We received high praise and positive feedback from Erthos. Our modern, minimalist booth design captivated trade show attendees. The custom “ERTHOS” graphic we created enhanced brand identity, garnering admiration. We also incorporated greenery, creating a calming and memorable atmosphere. Erthos expressed interest in expanding our presence at future trade shows, planning a larger booth next year. Additionally, we want to maintain our partnership with Synergy for future exhibit design needs.

Watch a full Walkthrough:

Ethos Booth Walkthrough
Sure. Here is the alt text for the trade show booth rendering you provided: A 3D rendering of a trade show booth with the ERTHOS logo and the text "EARTH MOUNT SOLAR T™ PV" on the display wall. The booth has a television and chairs for visitors to sit in and learn more about the company's solar products.

WANT TO READ MORE ABOUT SYNERGY DESIGN GROUP’S WORKS:

WCG 20×20

Seafood Expo

AICC

Warped

From Website to Show-Stopping Custom Booth

Projects, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Image of a booth exhibit at PCA for Warped Cigars designed by Synergy Design Group. There is a display case filled with cigars. The case is made of wood and glass, and it is filled with a variety of cigars, including some that are still in their boxes. The cigars are of different colors and sizes, and they are arranged neatly in the case. The wall behind the case is painted a white color, and there is a big logo on the wall that says "Warped" in black text. it is surrounded by smaller brands that support warped cigars. in front of the wall are two cafe tables with four cafe chairs each. There is a watermark for Synergy Design Group in the bottom right hand corner.

Project Overview

Warped Cigars presented an exciting challenge to create a custom booth: refresh last year’s trade show booth with a 10×20 Island display matching their website’s aesthetic. This Custom Booth’s key elements included a neon sign and comfortable furniture. We integrated new graphics with reference photos, creating a striking wall design featuring their website’s homepage and brand logos. The right wall displayed a neon sign. The custom booth served as storage with a counter and a Nespresso station but no product display.

Warped Logo surrounded by Brands displayed at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, includes a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, and locking storage is provided. A showcase rental with glass panels and shelves is also featured. The flooring consists of wood-look flex floor with ultra-step padding, complemented by brown faux leather cafe chairs and round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit

Design & Implementation

We crafted a Warped Cigars custom booth that mirrors their website’s aesthetic, featuring a captivating wall design with the WARPED logo. An LED counter rental added innovation with sleek white laminate, LED lighting, storage, and charging ports. The design drew inspiration from the previous year’s setup but brought a refreshing experience.

Results

The booth design by Synergy Design Group received high praise from Warped Cigars and trade show attendees, successfully capturing the essence of their website and brand. Incorporating the website’s homepage as a prominent art piece alongside the WARPED logo and brand logos created a visually captivating focal point. The LED counter rental provided practical functionality while adding a touch of modernity to the booth. The successful collaboration and outstanding results have solidified Warped Cigars’ plans to continue working with Synergy Design Group for their future participation in the PCA.’

Warped Cigars Graphics of cigars showcased at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, features a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, locking storage, and built-in charging ports is provided. A showcase rental with glass panels and shelves is also featured. The flooring includes wood-look flex floor with ultra-step padding. The exhibit is furnished with brown faux leather cafe chairs and 30" round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit
A rendering of a trade show booth for the company CORTO. The booth has a warped design, with a table and chairs on a wooden floor. The text "1930 WARPED exclusively different" is displayed on the back wall of the booth.

Want to read more about Synergy Design Group’s Works:

WCG 20×20

Seafood Expo

AICC

Pan American Life

The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Blog, , , , , , , , , , ,

Elevate Your Presence: The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Stand Out from the Crowd and Increase Your ROI with a Double-Deck Display

blue and white displays at a trade show booth. The displays feature maritime equipment and technology, including propellers, rudders, and life jackets. There is a large sign at the top of the booth that says "MP MARITIME PARTNERS with power cell and marine information, booth designed by synergy design group.A double-deck pavilion, graphic floor, and product displays made their brand stand out!

Are you planning to participate in a trade show or expo this year? If yes, then it’s worth considering how to make your booth or exhibit stand out from the crowd. After all, the competition is fierce, and you want to ensure your brand gets the attention it deserves.

Many factors amount to a successful trade show production. From a marketing perspective, few are as crucial as your ability to draw attention and stand out. One of the most effective methods to achieve this is by utilizing a two-story exhibit. Today we’ll discuss the benefits and advantages of using a double-deck display at a trade show.

Introduction to Double-Deck Displays

If you are new to trade shows and expos, you should become more familiar with double-deck displays. As the name suggests, these exhibits feature two levels of display space. The bottom level is typically used as a meeting area or product demonstration space, and the upper level is for showcasing your brand’s messaging and products. Though you know what they say, rules are meant to be broken, and double decks give your team ample room to get creative.

Double-deck exhibits are becoming increasingly popular at trade shows and expos for a good reason. They offer several advantages that can help you stand out from the competition.

A man kneeling next to a staircase in a convention center. The stair case reads " JUST ADD WATER MP MARITIME PARTNERS". Leasing & Finace solutions for a modern Maritime industry. This double decker display was a custom build of Synergy Design group

Maximize Your Footprint

One of the most significant advantages of using a double-deck exhibit is how it lets you maximize your space. Why is this important? It’s because trade show floor space is expensive, and you want to make the most of every square foot.

Choosing a two-story exhibit allows you to double your available space without paying for additional floor space. This means you can showcase more products, create more engaging displays, and offer more interactive experiences to your visitors.  

Beyond the obvious advantage of highlighting your brand thoroughly, additional space also allows your team to design with a crowd in mind. Extra room means a more remarkable ability to avoid bottlenecks and to create private space for clients, thus elevating the client experience. The double-deck exhibit has the potential to take your booth from a “one size fits all” solution to a ‘something for everyone’ exhibit.

Stand Out from the Crowd

Perhaps the most obvious advantage of using a double-deck exhibit is that it’s a major attention grabber. Most of your neighbors at the trade show will arrive with a standard, single-level booth or display. These are subject to all the line-of-sight, height, and other restrictions you may already know. By choosing a two-story exhibit, you can instantly cut through the noise and attract more attention from visitors.

Not only will your exhibit be more visually impressive, but it will also create a sense of excitement, wonder, and intrigue among visitors who want to see what’s happening on the upper level. This is the kind of excitement that can establish your brand as an industry leader on the show floor. When attendees know you’ve invested in a high-quality, attention-grabbing exhibit, they’re more likely to consider your company a serious contender.

A two-story recycling company booth at a trade show. The booth has a large hanging sign with the company logo and text that says "CP Group: Provider of the world's most successful recycling systems." There are also several smaller signs that list the company's services, such as "Truck Pro," "MSS," "Material Recovery," and "Watarial Recovery. an LED lit counter and blue carpets as well as several chairs and tables and large graphics of pictures from the CPG company.

Create a VIP Experience

A double-deck exhibit can also help create a VIP experience for your most important visitors. By reserving the upper level for private meetings or special events, you can create an exclusive atmosphere that makes your visitors feel valued and appreciated.

This can be particularly effective for B2B businesses that want to engage with key decision-makers and close deals. By offering a private, comfortable discussion space, you can create a more personal and memorable experience that sets you apart from the competition. Reserving this kind of space is also a consideration that many first-time exhibitors overlook, leaving them scrambling for a place to have sensitive conversations in a booth full of onlookers. Having such a meeting space is a detail that will speak to your preparation and potentially lead to authentic on-floor sales conversations. 

A black car parked in front of a driven by Color booth at an automotive art trade show double decker booth.

Increase Your ROI

Ultimately, all the points above are in the service of a more significant ROI for your brand. By standing out from the crowd, creating a VIP experience, and maximizing your display space, you can capture a broader and more diverse group of visitors to your exhibit and generate more leads and sales.

Furthermore, maximizing your exhibit space can reduce your overall cost per square foot and increase the value of your investment. While double-deck exhibits may have a higher initial cost than single-level displays, the potential benefits and ROI make them a smart choice for many businesses.

Conclusion

A double-deck exhibit may not be for everyone, and first-time exhibitors may find the concept intimidating. Nonetheless, businesses exhibit at trade shows with a common goal: to make a great impression and increase their network. A double-deck exhibit addresses both of those goals in style. It could take years of exhibiting in smaller layouts before your brand can generate the buzz that a double-deck does in a single day. If time is of the essence, we recommend a double deck.

Consider investing in a two-story exhibit to elevate your presence and make a lasting impression at your next trade show or expo. With the right design and messaging, a double-deck display can help you attract more visitors, generate more leads and sales, and create a memorable experience that sets you apart from the competition. Reach us to explore your options today and see how a two-story exhibit can help you achieve your trade show goals.

 

SEE MORE

See more about:

Our Double-deck Solutions

Exhibit Accessories

Exhibit Services 

Trade Show Tips

 

Read more on Synergy’s Blog:

Don't settle for a standard exhibit - elevate your presence and stand out with a double-deck exhibit.

Contact us today to learn more about our custom options and how we can help you make your next event a success!

Contact us

Cox and Synergy Sail at FILBS Trade Show

Projects, , , , , , , , , , , , , , , ,

Cox and Synergy Sail at FILBS Trade Show

At the FLIBS tradeshow held in Fort Lauderdale, Florida from October 26th to 30th, 2022, Cox PowerTrain took center stage with their state-of-the-art outboard engine, positioning themselves as forward-looking contenders. Assisted by the esteemed Synergy Design Group, their tagline "An outboard engine fit for the future" aimed to captivate attendees through pioneering technology. Under the show's outdoor covered tent area, Synergy fashioned a remarkable 25x15 booth, leaving an indelible mark on visitors. The booth's design incorporated a raised flooring platform with an ADA ramp, showcasing inclusivity, while the back and side walls featured custom dye-sub graphics that perfectly aligned with Cox's branding. A strategically positioned 65" LED Smart TV engaged visitors with dynamic videos, enhancing Cox's reputation as an industry leader. The booth also featured a custom crate storage solution, maintaining orderliness throughout the event. A custom backlit LED-edged counter, adorned with halo-lit 3D letters, drew attention and exemplified sophistication. This collaboration between Cox PowerTrain and Synergy Design Group at the FILBS tradeshow underscores their shared commitment to innovation and excellence in booth design.

Cox and Synergy Sail at Filbs Trade show. At the FLIBS trade show in Fort Lauderdale, Florida, Cox PowerTrain stole the spotlight from October 26th to 30th, 2022. They unveiled their state-of-the-art outboard engine, positioning themselves as a company ready for the future. Their tagline, “An outboard engine fit for the future,” aimed to captivate attendees with their groundbreaking technology. Helping them achieve this goal was the renowned Synergy Design Group. Synergy crafted an impressive 25×15 booth under the show’s outdoor covered tent area that left a lasting impression on all visitors. Synergy Design Group, known for its innovative and immersive exhibit designs, spared no effort in creating a visually striking booth for Cox PowerTrain. They leveraged high-quality products and creative design elements to ensure the booth stood out amidst the sea of displays at FLIBS.

The Design

To enhance the functionality of the booth, Synergy Design Group used a raised flooring platform with an ADA ramp. This platform added visual interest while providing a seamless and accessible pathway for visitors to navigate the booth. This choice is to showcase Cox PowerTrain’s commitment to inclusivity and accessibility.

Custom Display

The booth’s back and side walls featured custom dye-sub graphics, creating a visually stunning backdrop that perfectly complemented Cox’s branding. The seamless tension fabric gave the booth a polished look, capturing the attention and drawing people into the exhibit. For added impact, Synergy Design Group incorporated a custom display, which included extra height and back wall length, along with dibond exterior and “ribbon” sign details. This custom display provided additional space to showcase Cox’s products and was a striking visual element.

The LED Smart TVs

To engage visitors further, a strategically placed 65″ LED Smart TV showcased dynamic videos and presentations, immersing attendees in the world of Cox PowerTrain’s innovative outboard engine. The LED screen’s captivating visuals and informative content left a lasting impression on visitors, solidifying Cox PowerTrain’s position as an industry leader.

A large flat screen TV mounted on a wall. The TV is turned on and is displaying a blue screen with the Cox logo in the center. this display is on a boat.At the FLIBS tradeshow held in Fort Lauderdale, Florida from October 26th to 30th, 2022, Cox PowerTrain took center stage with their state-of-the-art outboard engine, positioning themselves as forward-looking contenders. Assisted by the esteemed Synergy Design Group, their tagline "An outboard engine fit for the future" aimed to captivate attendees through pioneering technology. Under the show's outdoor covered tent area, Synergy fashioned a remarkable 25x15 booth, leaving an indelible mark on visitors. The booth's design incorporated a raised flooring platform with an ADA ramp, showcasing inclusivity, while the back and side walls featured custom dye-sub graphics that perfectly aligned with Cox's branding. A strategically positioned 65" LED Smart TV engaged visitors with dynamic videos, enhancing Cox's reputation as an industry leader. The booth also featured a custom crate storage solution, maintaining orderliness throughout the event. A custom backlit LED-edged counter, adorned with halo-lit 3D letters, drew attention and exemplified sophistication. This collaboration between Cox PowerTrain and Synergy Design Group at the FILBS tradeshow underscores their shared commitment to innovation and excellence in booth design.

Custom Crate

Synergy Design Group also addressed practical considerations by incorporating custom crate storage within the booth. This custom storage solution ensured that all materials and belongings remained neatly organized and easily accessible. Maintaining a clean and clutter-free booth throughout the event, the custom crate storage was a hit.

 

Custom Counter

The booth’s custom counter, featuring backlit LED edging, exuded sophistication and elegance. Its sleek design and beautiful lighting drew attention to Cox PowerTrain’s product displays, creating a focal point within the booth that enticed attendees to engage with the brand. To reinforce the brand identity and increase visual impact, Synergy Design Group included custom halo-lit 3D letters. These eye-catching, illuminated letters added depth and dimension to the booth, leaving a lasting impression on visitors.

 

Cox PowerTrain Steers into FLIBS Trade Show with Innovative Booth Design.

With their exceptional booth design and captivating tagline, Cox PowerTrain successfully left a lasting impression on attendees at the FLIBS trade show. Synergy Design Group’s meticulous attention to detail and dedication to creating an immersive experience significantly impacted the booth’s success. Cox and Synergy Sail at FILBS trade show are starting a beautiful collaboration together.

 

 

Read More:

Read more about Items Synergy used in this design:

20 ft Designs: https://synergy-dg.com/exhibit-solutions-by-size/#20ft

Custom Exhibits: https://synergy-dg.com/custom-exhibits/

Branded Solutions:https://synergy-dg.com/retail-displays/#signs_graphics

 

Read more of Synergy articles:https://synergy-dg.com/blog/

Read more about Cox PowerTrain: https://coxmarine.com/#homepage-discover

5 Benefits of Financing Your Exhibit For A Cost-Effective Option

Blog, , , , , , , , , , ,
Image of a man holding a gear with the words "5 benefits of financing your exhibit for a cost-effective option. Enhance Trade Show Success with Financing - Synergy Design Group offers tailored financing solutions for impressive trade show exhibits. Explore the advantages of financing, conserve capital, bank borrowing capacity, and enjoy tax benefits. Discover how our expertise and financing options can elevate your brand and attract more customers.

We at Synergy Design Group believe that trade shows are essential for businesses to showcase their products and services. Attending trade shows can help increase your brand recognition by 76%. So a well-designed and impressive trade show exhibit can help your business attract more leads, generate sales, and create a lasting impression on your audience. That’s why we have partnered with a finance service to offer our clients a way to win on and off the trade show floor. 

What is financing?

Financing is securing funds to support a project or investment, enabling individuals or businesses to pursue their goals. Financing aims to obtain the necessary funds to fulfill a specific objective, such as updating your trade show exhibit, creating a custom element for your booth, or funding the entire trade show event from start to finish.

Financing refers to obtaining funds to finance a project or investment. The financing agreement terms may vary depending on the type of funding source and the borrower’s creditworthiness.

Why Finance?

We also know that businesses need to be cautious with their financial resources in today’s economic climate. Financing your trade show exhibit may not be the first thing that comes to mind, but it could be a smart way to conserve capital and bank borrowing capacity while still having the ability to attend trade shows and promote your brand. This blog post will explore the advantages and benefits of financing your trade show exhibit. As you read on, consider why not finance to grow your business and think about that unforgettable exhibit we can design for you. That will blow away the competition and the attendees that come and visit. 

  1. Conserve Capital

    • Given the current economic uncertainty, it is essential to conserve capital. Financing your trade show exhibit allows you to keep cash for other critical business expenses. Rather than tying up cash in a single trade show, financing allows you to spread the cost over time and better manage your cash flow.

  2. Conserve Bank Borrowing Capacity

    • In addition to conserving capital, financing your trade show exhibit can help conserve your bank’s borrowing capacity. By financing what you can outside your banking relationship, you can save your borrowing capacity for things like working capital, payroll, and other business expenses that require immediate attention.

  3. 100% Financing

    • Another advantage of financing your trade show exhibit is the ability to finance 100% of the project, including consulting, travel, installation, and other associated costs. This means you can attend trade shows and promote your brand without having to come up with a significant upfront investment.

  4. Convenience/Speed

    • Financing your trade show exhibit can be quick and easy, providing convenience and speed. Credit approval and documentation can be done quickly, allowing you to start planning and executing your trade show strategy immediately.

  5. Tax Advantages

    • Leasing or financing your trade show exhibit can provide significant tax advantages. Lease payments are tax-deductible, which reduces your actual investment cost after taxes. This makes financing your trade show exhibit more affordable than paying outright.

Synergy Solution

At  Synergy Design Group, we work with you to understand your business objectives, budget, and trade show goals. Our experienced professionals will help you select the perfect financing option for your requirements. We believe in transparency and will provide you with all the necessary information so that you can make an informed decision.

 

We offer finance options, so you can create a customized and stunning trade show exhibit that will make a lasting impact on your audience. Our financing solution lets you choose from various designs, including custom trade show exhibits, modular exhibits, and more.

 

In addition, we also have options to give you access to ongoing support for your trade show calendar, so you can focus on growing your business while we take care of your exhibit. We will work with you to ensure your trade show exhibit is always in top condition and ready to impress your audience.

We are committed to making your trade show experience a success. We provide the expertise, support, and financing to help you achieve your trade show goals. Contact us today to learn more about our financing options and how we can help you create a trade show exhibit to elevate your brand and attract more customers.

 

(Statistics from Trade Show Labs)

Don't miss out on the opportunity to make a lasting impression at your next event.

Contact us today to learn more about our financing options and take the first step toward your next successful trade show appearance!

Contact us

20×40 Island Rental for Aganorsa Leaf

Blog, , , , , , , , ,

Aganorsa Leaf’s 20×40 island rental trade show booth for IPCPR 2019 captures what makes the cigar company exceptional: its Cuban-inspired, Nicaraguan-grown tobacco leaf. A tower enhances Aganorsa’s brand presence while a canopy-covered hospitality area and product showcases create a lounge-like atmosphere for customers.

VIEW MORE RENTALS

#aganorsaleaf #aganorsa #jfrcigars #casafernandez #synergydesigngroup#exhibitdesign #tradeshowdisplay #ipcpr19

Connect today.

20×30 Island Display

Blog, , , , , , , ,

After gaining recognition for its advanced textile management solutions in the international circuit, ABG Systems is ready to conquer its first North American trade show, the 2019 Clean Show in #NOLA. Our customized 20×30 island display showcases #ABG’s state-of-the-art brand, products and services. Demonstration product alcoves enhance attendees hands-on interaction. Happy exhibiting and welcome to New Orleans, ABG!

VIEW MORE ISLAND DISPLAYS

#abgsystems #thecleanshow #clean2019 #textilesexpo#synergydesigngroup #beabetterexhibitionist #exhibitdesign#tradeshow #tradeshowdisplay

Connect today.