Automotive Art’s Dazzling Double-Deck Exhibit
You can certainly feel the energy and excitement here at day two of The SEMA Show 2018 in #LasVegas, Nevada. Our client Automotive Art dazzles with a double-deck exhibit. The addition of a second level allows our client simultaneous engagement with guests. They present their cutting-edge automotive color matching technology downstairs and engage with VIPs in an upstairs lounge. As a result, our client maximizes both their exhibit space and budget. In addition, a rotating hanging sign increases brand visibility.
Dereck Foster, Founder and Chairman of Automotive Art, shares a testimonial recounting his experience working with Synergy Design Group on his organization’s SEMA display.
EXCLUSIVELY DIFFERENT DISPLAY
After consulting with client Warped Cigars on their objectives for IPCPR 2018, we collaborated on a custom trade show display. In order to align with Warped’s “Exclusively Different” brand, we created a custom solution for their show. For example, two custom lightbox product showcases line the perimeter. A 16-foot branded tower with 3D logo gives our client great visibility. In addition to architectural accents, the 20×20 island exhibit also includes guest-centric details. For example, a hospitality counter, video monitor and VIP lounge area delight attendees.
HAVE A SEAT IN CHRISTIAN BROTHER AUTOMOTIVE’S BOOTH
Client Christian Brothers Automotive’s branded canopy gives the 20×30 peninsula booth amazing visibility at ICSC 2018. Because our client is well-known for their comfortable waiting areas, we replicated this atmosphere with lounge furniture. A large map graphic informs guests of Christian Brothers’ reach while video monitors explain our client’s franchise opportunities. In addition, a branded, LED toe-kick lit counter welcomes prospects and exudes professionalism. The auto repair company’s reputation for superior, transparent customer service helped them grow from a few shops to over 160 locations in 30 years.
During 2017, cigar brands and co-exhibitors Warped and Casa Fernandez joined forces to exhibit together at IPCPR Las Vegas, where merchants from around the world descend every year to display the latest and greatest tobacco products.
The challenge: co-exhibitors with similar products and goals but different personalities. So can modern edgy illustration and traditional photography complement each other? Well, these island booth photos from IPCPR show they can.
Dual backlit company brands commanded attention on the front aisle. Beautiful large-scale images served as backdrops for the separate meeting areas with lounge furniture and cafe tables that allowed visitors to learn about each product. Additionally, product showcases, a display pedestal, and locking closet completed the functionality of the island exhibit.
Your brand is our passion. Developing a space that enhances your sales process takes knowing you and your product. At Synergy our objective is to turn your brand’s separate elements into synergistic, functional selling environments that reﬂect you.
Exploring different media to create unique looks for our customers is part of what makes this job so exciting. So when the Wilmark Group asked us to design a custom modular rental for Comprehensive Pharmacy Services at ASHP 2016 Las Vegas, we started with a 16-ft branded hanging sign to make Comprehensive Pharmacy Services’ brand visible from all sides of the show ﬂoor.
The most impressive scale? The front and rear entrance 16-ft spans of CPS logo headers. Perimeter sheer and backlit graphics incorporated the agency’s campaign and superhero imagery. This also gave a sense of privacy inside the booth. Function and aesthetics came together with a locking storage closet with monitors, serving as a divider between the front reception and the interior lounge.
“DRIVEN BY COLOR”
Client Automotive Art requested a welcoming trade show display for @The SEMA Show in Las Vegas. A rotating sign and iconic Automotive Art magenta and cyan columns invited attendees into our client’s peninsula custom exhibit rental. The branded hanging sign also increased our client’s visibility. Additionally, open meeting areas and a hospitality desk and closet balanced the functionality of the space. The first few photos display the first year Automotive Art used this concept. Later photos show the progression of the exhibit from a custom 20×20 island rental to a double-deck rental.