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The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Elevate Your Presence: The Benefits of Choosing a Two-Story Exhibit for Your Next Trade Show

Stand Out from the Crowd and Increase Your ROI with a Double-Deck Display

Maritime Partners - Workboat Trade Show - Double-Deck Exhibit

Are you planning to participate in a trade show or expo this year? If yes, then it’s worth considering how to make your booth or exhibit stand out from the crowd. After all, the competition is fierce, and you want to ensure your brand gets the attention it deserves.

 

Many factors amount to a successful trade show production. From a marketing perspective, few are as crucial as your ability to draw attention and stand out. One of the most effective methods to achieve this is by utilizing a two-story exhibit. Today we’ll discuss the benefits and advantages of using a double-deck display at a trade show.

custom exhibit design two storyIntroduction to Double-Deck Displays

If you are new to trade shows and expos, you should become more familiar with double-deck displays. As the name suggests, these exhibits feature two levels of display space. The bottom level is typically used as a meeting area or product demonstration space, and the upper level is for showcasing your brand’s messaging and products. Though you know what they say, rules are meant to be broken, and double decks give your team ample room to get creative.

Double-deck exhibits are becoming increasingly popular at trade shows and expos for a good reason. They offer several advantages that can help you stand out from the competition.

Maximize Your Footprint

One of the most significant advantages of using a double-deck exhibit is how it lets you maximize your space. Why is this important? It’s because trade show floor space is expensive, and you want to make the most of every square foot.

Choosing a two-story exhibit allows you to double your available space without paying for additional floor space. This means you can showcase more products, create more engaging displays, and offer more interactive experiences to your visitors.  

Beyond the obvious advantage of highlighting your brand thoroughly, additional space also allows your team to design with a crowd in mind. Extra room means a more remarkable ability to avoid bottlenecks and to create private space for clients, thus elevating the client experience. The double-deck exhibit has the potential to take your booth from a “one size fits all” solution to a ‘something for everyone’ exhibit.

CP Group double-deck two story trade show exhibit

Stand Out from the Crowd

Perhaps the most obvious advantage of using a double-deck exhibit is that it’s a major attention grabber. Most of your neighbors at the trade show will arrive with a standard, single-level booth or display. These are subject to all the line-of-sight, height, and other restrictions you may already know. By choosing a two-story exhibit, you can instantly cut through the noise and attract more attention from visitors.

Not only will your exhibit be more visually impressive, but it will also create a sense of excitement, wonder, and intrigue among visitors who want to see what’s happening on the upper level. This is the kind of excitement that can establish your brand as an industry leader on the show floor. When attendees know you’ve invested in a high-quality, attention-grabbing exhibit, they’re more likely to consider your company a serious contender.

Create a VIP Experience

A double-deck exhibit can also help create a VIP experience for your most important visitors. By reserving the upper level for private meetings or special events, you can create an exclusive atmosphere that makes your visitors feel valued and appreciated.

This can be particularly effective for B2B businesses that want to engage with key decision-makers and close deals. By offering a private, comfortable discussion space, you can create a more personal and memorable experience that sets you apart from the competition. Reserving this kind of space is also a consideration that many first-time exhibitors overlook, leaving them scrambling for a place to have sensitive conversations in a booth full of onlookers. Having such a meeting space is a detail that will speak to your preparation and potentially lead to authentic on-floor sales conversations. 

Automotive Art - 2 Story Exhibit Design

Increase Your ROI

Ultimately, all the points above are in the service of a more significant ROI for your brand. By standing out from the crowd, creating a VIP experience, and maximizing your display space, you can capture a broader and more diverse group of visitors to your exhibit and generate more leads and sales in the process.

Furthermore, maximizing your exhibit space can reduce your overall cost per square foot and increase your investment’s value. While double-deck exhibits may have a higher initial cost than single-level displays, the potential benefits and ROI make them a smart choice for many businesses.

Conclusion

A double-deck exhibit may not be for everyone, and first-time exhibitors may find the concept intimidating. Nonetheless, businesses exhibit at trade shows with a common goal: to make a great impression and increase their network. A double-deck exhibit addresses both of those goals in style. It could take years of exhibiting in smaller layouts before your brand can generate the buzz that a double-deck does in a single day. If time is of the essence, we recommend a double deck.

 

Consider investing in a two-story exhibit to elevate your presence and make a lasting impression at your next trade show or expo. With the right design and messaging, a double-deck display can help you attract more visitors, generate more leads and sales, and create a memorable experience that sets you apart from the competition. Reach us to explore your options today and see how a two-story exhibit can help you achieve your trade show goals.

 

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Don't settle for a standard exhibit - elevate your presence and stand out with a double-deck exhibit.

Contact us today to learn more about our custom options and how we can help you make your next event a success!

10×20 Exhibit Showcases RMP Design for Jotun’s Brand and Products

Color and Contrast at the 2018 Workboat Show

In order to stand out at the 2018 International WorkBoat Show, we designed a 10×20 trade show booth for RMP Design & Marketing Ltd for Jotun with an eye-catching structural appearance. The rich graphics contrasted with metal extrusion. A hospitality counter enhanced an inset back wall. The display design adds dimension and seating to this exhibit. For example, bar stools line the counter, allowing attendees one-to-one interaction with Jotun team members in the 10×20 space.

Like what you see? Speak to a team member about your trade show display needs today.

20×20 Island Rental for Cox Powertrain Showcases Diesel Outboard

DIESEL OUTBOARD ON DISPLAY

Cox Powertrain Ltd.’s 20×20 island rental exudes professionalism at the 2018 International WorkBoat Show. For example, a 16-foot branded tower, enhanced by two perimeter double-sided graphic columns, defines our client’s meeting area. In order to increase client visibility, we incorporated a vertical monitor onto the tower, showcasing their revolutionary #CXO300 diesel outboard in use on a neighboring booth’s boat.

20×20 Trade Show Rental Showcases Point Eight Power’s Best

In order to increase visibility for Point Eight Power at the Rockwell Automation, Inc. Fair in Philadelphia, PA, we designed a 12-ft tower with locking closet and hanging sign. We also maximized engagement opportunities and function in the 20×20 trade show rental space by incorporating three multimedia kiosks and a meeting area. Large monitors highlight their power generation capabilities.

Custom Rental Display for Cox Powertrain at FLIBS 2018

Client Cox Powertrain Ltd. requested an exhibit design for the debut of its revolutionary 300hp diesel outboard, the CXO300, at the 2018 Fort Lauderdale International Boat Show Engine Tent. In order to do the premiere of this incredible innovation justice, we collaborated on a 20×20 custom rental display. A 20-ft seamless graphic wall next to the private meeting area displays the #CXO300’s launch date. The set-up also enhances our client’s control unit. As a result, the design strengthened the connection between brand and product.

Double Deck Exhibit for Automotive Art at SEMA 2018

Automotive Art’s Dazzling Double-Deck Exhibit

You can certainly feel the energy and excitement here at day two of The SEMA Show 2018 in #LasVegas, Nevada. Our client Automotive Art dazzles with a double-deck exhibit. The addition of a second level allows our client simultaneous engagement with guests. They present their cutting-edge automotive color matching technology downstairs and engage with VIPs in an upstairs lounge. As a result, our client maximizes both their exhibit space and budget. In addition, a rotating hanging sign increases brand visibility.

automotive art double deck trade show booth
automotive art double deck trade show booth
automotive art double deck trade show booth
automotive art double deck trade show booth
automotive art double deck exhibit

Dereck Foster, Founder and Chairman of Automotive Art, shares a testimonial recounting his experience working with Synergy Design Group on his organization’s SEMA display.

Aganorsa Leaf’s Hacienda-Inspired Trade Show Display

WHAT HAPPENS IN THE HACIENDA…

Client Aganorsa Leaf, formerly Casa Fernández, exhibited its award-winning cigars at the 86th Annual International Premium Cigar and Pipe Retailers Convention and International Trade Show in Las Vegas, Nevada. In order to differentiate this special brand, its unique production process became the focus of this design. Our client also planned to debut its new brand name and image at the show. Therefore, we designed a display that took attendees on the journey of Aganorsa’s cigars from seed to ash. The display design introduced guests to the new identity in a memorable trade show environment.

aganorsa leaf

After assembling a team of high-level Cuban cigar experts to oversee production in 1998, Aganorsa Leaf quickly became world-renowned for its aroma and flavor. Aganorsa manages every aspect of production, including farming, processing and blending. The attention to detail from seed to ash gives our client’s products unmatched depth and quality. It also separates Aganorsa Leaf from many other brands on the market. Therefore, that became a key element in the display design. The 20×40 trade show booth transported attendees into a modern hacienda complete with showcases, locking storage closet and meeting areas.

aganorsa leaf custom trade show exhibit
aganorsa leaf

By focusing on our client’s process, we communicated Aganorsa Leaf’s advantages, established the new brand and created a distinguished environment for attendees. Let’s discuss your project today and collaborate on something amazing for your brand.

aganorsa leaf

Conference Booth for Daxko Features Grass Wall and Bold Graphics

THE GRASS IS GREENER WITH DAXKO

When client and NAYDO Platinum Premier sponsor Daxko asked us to design a 10×30 L-shaped conference booth for the 37th Annual NAYDO Conference on YMCA Philanthropy in New Orleans, we were excited to create an eye-catching display. As a result, the display exuded our client’s “deep roots, [and] vibrant future” with bold colors and an unusual exhibit material: grass.

daxko custom 10x30 trade show exhibit

Daxko is a software company for health and wellness organizations including the YMCA. NAYDO’s mission is to “inspire and strengthen the philanthropic culture of the YMCA,” so we added space for brainstorming and collaboration with an interactive writing wall. Additionally, two meeting areas connected attendees to Daxko’s team members. A custom aisle-facing grass wall displaying our client’s colorful 3D logo energized the exhibit and gave it an organic feel. Finally, modern furniture and flooring brought cohesion to the space.

conference booth
conference booth
conference booth

With spaces to write and meet, this display marries eye-catching design and function. Daxko’s conference booth shows off its innovative, vibrant brand identity and brings guests together in a spirit of collaboration.

 

Let’s discuss your event display. Reach out to our team for a free consultation.

Custom 10×10 Trade Show Booth Rental for Ocean Infinity

TO OCEAN INFINITY AND BEYOND

The Mission: Develop a custom 10×10 display for client Ocean Infinity at the Navy League’s Sea-Air-Space 2018, the largest maritime exposition in the United States.

The Players: Our client, Ocean Infinity, and over 400 maritime, defense and energy technology exhibitors.

The Challenge: Create an exhibit that increases our client’s brand visibility and highlights their record-breaking technology in Seabed Intelligence.

As a Result: An innovative, custom 10×10 trade show exhibit complete with 3D LED logos, a large monitor for video presentations and a custom media counter with an integrated tablet mount for Sea-Air-Space.

2019 portable modular awards

Custom 10×10 Trade Show Booth

Ocean Infinity’s autonomous underwater vehicle (AUV) is the focus of a vibrant graphic floor that makes you feel ready to submerge. In addition to aesthetics, this custom 10×10 booth is functional for our client’s trade show purposes. A meeting area made semi-private by a custom-shaped half wall helps team members communicate and build relationships with attendees. In addition, an interactive counter with an inset tablet increases Ocean Infinity’s engagement opportunities. Furthermore, the half wall is repositionable on the left or right side for future applications. Because of the custom halo-lit signage on the back wall and counter, our client has amazing presence and visibility.

custom 10x10
custom 10x10
custom 10x10
custom 10x10
custom 10x10
ocean infinity rendering

We hope you visited Ocean Infinity’s booth at #SAS2018 and learned about their record-breaking Seabed Intelligence technology. The capabilities of our client’s autonomous vehicles are astounding. Before your next show, reach out to Synergy to discuss future projects!

#oceaninfinity #seabedintelligence #customexhibit #synergydesigngroup  #exhibitdesign #tradeshowrental #tradeshowbooth #tradeshowlife #beabetterexhibitionist #graphicflooring #3dletters

Retail Trade Show Display for Mammon at AAOS 2018

MARVELOUS MAMMON

After traveling all the way from Taiwan to exhibit at AAOS, our client Mammon made a mammoth impression with its custom 10×20 retail trade show display.

The single-sided graphic lightbox displaying our client’s logo, company name in 3D acrylic letters, and use of the organization’s colors throughout the booth increased its brand presence. Then, an L-shaped counter with Mammon’s imprinted logo and custom color-coordinated carpet brought synergy to the booth. Additionally, a white meeting area with café table and chairs added function. In order to showcase Mammon’s orthopedic soft goods, we designed custom lit shelving to an illuminated retail trade show display.

mammon custom trade show display exhibit design company

We admire our clients for their fearless attitude. Coming halfway across the world to exhibit is no easy feat, and Mammon did it with grace. We wish you success in the future and hope to collaborate again.