Tag Archives: small exhibit

How WCG Debuts New Branding

Image of WCG booth at DIA designed by Synergy Design Group. The booth is for WCG TM, a company that provides branded exhibit and event solutions. There is a large banner behind the booth that says "TRANSFER" and "66 TESTIMONIALS." There is also a smaller sign that says "You have exceeded our expectations and delivered remarkably during these past 6 months. Your ownership of this challenge was impressive."" The booth is staffed by two people, and there are several chairs and tables set up for visitors. Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation. New Branding

Project Overview

We, at Synergy Design Group, assisted WCG in creating a captivating 10×20 custom booth for the DIA Boston show while debuting new branding. Collaborating closely with, WCG, a leading healthcare technology company, we aimed to deliver an immersive brand experience. Recognizing the event’s significance, WCG approached us to create a lasting impact with a visually captivating and immersive booth. WCG emphasized the need for a digital element to boost attendee engagement. They also desired a fresh brand identity by introducing a new branding with a new logo and color palette. We were striving to establish a modern and on-trend presence at the show.

Design and Implementation

We focused on WCG’s new logo and color palette, incorporating LED lights for attention-grabbing visuals. The booth radiated modernity, aligning seamlessly with WCG’s innovative identity. Collaborating with WCG, we designed a sleek and professional booth to highlight the new logo. We worked diligently on ideas to ensure an engaging display. We integrated American Oak Slat Wall panels into the booth’s back wall and return half-wall for product displays and interactivity. A key element was the halo-lit sign, measuring 65″x48″, proudly displaying the WCG logo, radiating a captivating glow with white LEDs. Our expertly crafted booth structure ensured a remarkable brand experience.

Image of a wooden wall with a WCG LED logo on it. The logo is for WCG TM, a company that provides branded exhibit and event solutions. The text below the logo says "SYNERGY DESIGN GROUP." Synergy Design Group collaborates with WCG to create a visually captivating 10x20 custom booth at DIA Boston show, featuring LED-lit walls, American Oak Slat Wall panels, and a halo-lit sign with WCG logo, emphasizing professionalism and innovation.

Conclusion

Our project, a resounding success, showcased our expertise in delivering captivating booth experiences. By integrating WCG’s new logo and color palette effectively, incorporating LED lights, and paying attention to every detail, the booth stood out at the DIA Boston show. Our collaboration with WCG exemplified our commitment to innovative and engaging designs, solidifying our client’s presence and leaving a lasting impression.

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How AI is Revolutionizing the Trade Show Industry

Artificial intelligence (AI) is rapidly transforming the trade show industry. From improving the attendee experience to helping exhibitors generate leads, AI is a powerful tool that can be used to boost event ROI.

Here are some ways trade shows and events are using AI:

Personalizing the attendee experience.
AI can collect data about attendees, including their interests, demographics, and past event attendance, and then use this data to personalize the attendees’ experience by suggesting relevant sessions or exhibitors.

Generating leads.
AI can identify potential leads at trade shows by analyzing attendee data, including their interactions with exhibitors and social media activity.

Optimizing event logistics.
AI can optimize event logistics by managing traffic flow or scheduling events. This can help to improve the efficiency and convenience of events.

Improving security.
AI can be used to improve event security by detecting suspicious activity or by monitoring social media for threats.

These are just a few ways AI is used in trade shows and events. As AI technology develops, we expect to see even more innovative ways to use AI to improve the trade show experience.

How AI Can Help Your Business Grow

If you’re a B2B business, AI can help you grow your business in a number of ways. For example, AI can be used to:

Identify new leads. AI can be used to analyze your website traffic and social media activity to identify potential leads.

Qualify leads. AI can be used to qualify leads by assessing their interests and needs.

Nurture leads. AI can be used to nurture leads by sending them personalized content and offers.

Close deals. AI can be used to close deals by automating the sales process.

By using AI, you can save time and money, improve your efficiency, and generate more leads and sales. If you’re looking for ways to improve your trade show or event, AI is a powerful tool that can help you achieve your goals.

More Benefits AI For Your Next Trade Show

Increased ROI:

AI can help you to improve the efficiency of your events, which can lead to increased ROI.

 

Improved attendee satisfaction:

AI can help you provide a more personalized and engaging experience for attendees, which can lead to improved satisfaction.

Reduced costs:

AI can help you reduce the costs of your events, such as staffing and marketing.

Increased brand awareness:

AI can help you reach a wider audience and generate more leads, which can lead to increased brand awareness.

...analyzing attendee data, evaluating interactions with exhibitors, and scanning social media activity.

Personalized Attendee Experience: Elevating Engagement Through AI

AI’s impact on the trade show industry is undeniable, with its transformative capabilities reshaping every facet of event management. One remarkable application is in personalizing the attendee experience. Imagine a trade show where AI analyzes attendees’ past event history, demographics, and interests. This data allows event organizers to curate tailored schedules, suggesting sessions and exhibitors that align with each attendee’s preferences. For instance, an AI-driven app could recommend workshops and networking opportunities to a marketing professional while guiding an engineer toward relevant product showcases. This personal touch enhances engagement and leaves attendees with a lasting positive impression.

 

Lead Generation Reinvented: AI's Role in Identifying Potential Connections

Another compelling aspect of AI is its role in generating leads. Traditionally, trade shows required exhaustive manual effort to identify potential leads among attendees. AI revolutionizes this process by analyzing attendee data, evaluating interactions with exhibitors, and scanning social media activity. Imagine an AI system that detects an attendee frequently engaging with posts about automation solutions – a clear indication of potential interest in exhibitors offering such products. By highlighting these leads, AI empowers exhibitors to focus their efforts on the most promising connections, optimizing their chances of meaningful engagement and conversion.

 

Streamlined Logistics: AI's Optimization of Event Operations

AI also has a significant impact on optimizing event logistics. Consider an AI-powered traffic management system that adjusts routes in real-time based on attendee density, preventing bottlenecks and ensuring smooth flow. Additionally, AI-driven scheduling tools can consider attendee preferences and optimize the sequence of events, enhancing convenience and overall satisfaction. Think of a scenario where AI analyzes historical data to predict peak traffic times and places, helping exhibitors and attendees plan their movements strategically. Such improvements streamline operations, saving time and resources while elevating the overall event experience.

Image of a person holding a tablet with the word "AI" on the screen. The person is wearing a blue shirt and jeans, and they are looking at the screen with a serious expression.

Future Innovations: AI's Continued Evolution in Trade Shows and Events

Furthermore, AI’s role in enhancing security is critical. In an era of increasing concern about event safety, AI can monitor attendee behavior and detect unusual patterns. This might involve identifying a person lingering in restricted areas or analyzing sentiment from social media posts to identify potential threats. By leveraging AI for security, event organizers can respond proactively to potential risks, ensuring a secure environment for all attendees.

These examples illustrate the broad range of AI’s influence on the trade show industry. As AI technology advances, it will undoubtedly uncover more innovative applications, refining and enriching the trade show experience for all stakeholders involved. The Trade show Industry is undergoing a rapid transformation thanks to the pervasive influence of Artificial Intelligence (AI).

If you’re looking for ways to use AI to grow your B2B business, we at Synergy Design Group can help. We are a leading provider of AI solutions for the trade show industry. We can help you implement AI-powered solutions to improve your attendee experience, generate leads, and boost your event ROI.

Tips for designing a successful interactive display for your next event:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Touch and Go: Why Interactive Displays are a Must-Have at Trade Shows

beachview-energy-10x10-booth-Kiosk-SEE. A touchscreen display with the logo of Beachview Energy on the wall behind and the text "The Calm Before & After the Storm". The display is on a wooden floor next to two chairs. with a half counter.

Trade shows and expos provide an excellent opportunity to promote your brand, generate leads, and network with potential clients. Unfortunately, as an exhibitor, you have limited time and people at the booth to help accomplish these tasks. Luckily interactive displays or kiosks can provide a solution.Doximity vive 10x20 exhibit kiosk blue backlit wall with custom logo white. counter with led lights and an interactive display

Interactive Displays, kiosks, are self-service terminals found in public areas. They have touchscreens and specialized software to give users access to information, services, and products. They simplify processes, reduce the need for direct human interaction, and improve the user experience. Kiosks are a valuable tool for businesses and organizations to engage and assist customers seamlessly. Explore how to optimize your trade show booth and revolutionize audience interaction in the evolving tech landscape.

The advantages of choosing this dynamic and interactive solution are endless, promising to captivate visitors and leave a lasting impact. From seamless user navigation to captivating presentations, touchscreen kiosks offer unique features that set them apart from traditional setups.  Here are some ways kiosks can help promote your brand, generate leads, and network with potential clients.

Increased Engagement

Touchscreen displays are highly effective for boosting attendee engagement at trade shows. They provide an interactive experience that is both user-friendly and visually appealing, making it easy for exhibitors to capture the attention of passing attendees. Smartphones and tablets make touchscreen displays ideal for showcasing products and services due to their widespread use and familiarity.

interactive display kiosk

Moreover, touchscreens can significantly simplify the navigation process for attendees, offering an intuitive way to explore different products and services. Rather than relying on traditional signage or brochures, attendees can use the touchscreen display to find the information they need and explore other offerings at their own pace. This level of interactivity and flexibility helps to increase the number of users due to its familiar nature and ability to make information accessible.

Improved Accessibility

Using touchscreen displays at trade shows enhances accessibility for all, including those with disabilities or limitations that affect traditional printed displays.Multilingual translations provided by a touchscreen kiosk can significantly impact the show experience for guests who speak different languages. Visual cues are also helpful for attendees with difficulty reading or comprehending written information. Audio support is essential for disabled guests, as it can improve their overall experience and make them feel more included in the event. By creating a more inclusive environment, trade show exhibitors can ensure that all attendees have an equal opportunity to participate and enjoy the event.

Data Collection

Touchscreens provide an easy and efficient means of collecting data from attendees and are a valuable tool for exhibitors at trade shows. With a touch-enabled display, businesses can gather a wide range of information based on their marketing goals. From simple contact details to monitoring user behavior, conducting real-time polling, and even receiving feedback on specific products, the data collection possibilities are endless. The beauty of interactive displays lies in their ability to effortlessly gather valuable data without the need for verbal communication or manual data entry. Such technology has proven to be an indispensable asset for businesses looking to gain insights into their target audience and improve their overall marketing strategy.

Branding and Customization

Finally, touchscreens can be customized to match the branding and messaging of the exhibitor. By incorporating logos, colors, and other branding elements, exhibitors can create a cohesive experience for attendees and reinforce their brand messaging. Touchscreens can also be programmed with custom content, such as videos or interactive demos, highlighting specific products or services and helping build brand awareness.

Conclusion

In conclusion, touch-enabled displays can provide various benefits for exhibitors at trade shows, including increased engagement, improved accessibility, data collection, and branding opportunities. By embracing touch-enabled displays and incorporating a kiosk into your trade show booth, you can capitalize on their numerous benefits and make your booth a welcoming experience for all potential clients. When exhibiting at a trade show, include a kiosk in your booth for lasting visitor impressions and reaping its benefits.

Here are some tips for creating a successful interactive display for your trade show booth:

  • Keep it simple: Visitors should be able to understand how to use your interactive display quickly and easily.
  • Make it engaging: Your interactive display should be fun and interactive.
  • Provide value: Your interactive display should provide visitors with valuable information about your products and services.

Following these tips, you can use interactive displays to create a successful trade show booth to help you achieve your marketing goals.

Want to Know More:

Are you interested in exploring kiosks that you can incorporate into your booth? Click Here

Are you interested in learning all about the fantastic technology solutions that we have to offer?  Click Here

Want us to design your next exhibit? Click Here

From Website to Show-Stopping Custom Booth

Image of a booth exhibit at PCA for Warped Cigars designed by Synergy Design Group. There is a display case filled with cigars. The case is made of wood and glass, and it is filled with a variety of cigars, including some that are still in their boxes. The cigars are of different colors and sizes, and they are arranged neatly in the case. The wall behind the case is painted a white color, and there is a big logo on the wall that says "Warped" in black text. it is surrounded by smaller brands that support warped cigars. in front of the wall are two cafe tables with four cafe chairs each. There is a watermark for Synergy Design Group in the bottom right hand corner.

Project Overview

Warped Cigars presented an exciting challenge to create a custom booth: refresh last year’s trade show booth with a 10×20 Island display matching their website’s aesthetic. This Custom Booth’s key elements included a neon sign and comfortable furniture. We integrated new graphics with reference photos, creating a striking wall design featuring their website’s homepage and brand logos. The right wall displayed a neon sign. The custom booth served as storage with a counter and a Nespresso station but no product display.

Warped Logo surrounded by Brands displayed at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, includes a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, and locking storage is provided. A showcase rental with glass panels and shelves is also featured. The flooring consists of wood-look flex floor with ultra-step padding, complemented by brown faux leather cafe chairs and round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit

Design & Implementation

We crafted a Warped Cigars custom booth that mirrors their website’s aesthetic, featuring a captivating wall design with the WARPED logo. An LED counter rental added innovation with sleek white laminate, LED lighting, storage, and charging ports. The design drew inspiration from the previous year’s setup but brought a refreshing experience.

Results

The booth design by Synergy Design Group received high praise from Warped Cigars and trade show attendees, successfully capturing the essence of their website and brand. Incorporating the website’s homepage as a prominent art piece alongside the WARPED logo and brand logos created a visually captivating focal point. The LED counter rental provided practical functionality while adding a touch of modernity to the booth. The successful collaboration and outstanding results have solidified Warped Cigars’ plans to continue working with Synergy Design Group for their future participation in the PCA.’

Warped Cigars Graphics of cigars showcased at PCA Venetian Expo - Las Vegas on July 7-11, 2023. The exhibit, a 10x20 island design, features a fixed wall framework with tension fabric seamless graphics on both the back wall and return walls. A white laminate counter with LED accent lighting, logo front, locking storage, and built-in charging ports is provided. A showcase rental with glass panels and shelves is also featured. The flooring includes wood-look flex floor with ultra-step padding. The exhibit is furnished with brown faux leather cafe chairs and 30" round cafe tables. The installation and dismantle services are provided by SDG with Las Vegas union rates. Shipping arrangements are made for the exhibit
A rendering of a trade show booth for the company CORTO. The booth has a warped design, with a table and chairs on a wooden floor. The text "1930 WARPED exclusively different" is displayed on the back wall of the booth.

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Adding Unique Style: Beachview’s Custom Interactive Slider

Project Overview

We created a 10×10 standout booth with an interactive slider for Beachview that met all their needs within a compact 10×10 space. Their goal was to design an attractive exhibit that was low-maintenance while also incorporating digital features. The client wanted a distinctive and customized display that would distinguish them from other vendors and make a lasting impact on visitors.

Design & Implementation

In response to Beachview’s booth requirements, our team introduced an innovative and interactive slider that became the focal point of the design. This cutting-edge element was meticulously crafted to engage visitors dynamically, offering a seamless and immersive experience. The interactive slider showcased a range of captivating content, allowing users to navigate and explore Beachview’s offerings effortlessly. Its intuitive design captured attention and provided a unique and memorable way for attendees to interact with the brand, setting Beachview’s booth apart as a hub of innovation and engagement.

Image of a tablet computer on a table with text. The text on the tablet says "BEFORE & AFTER THE STORM" and "BEACHVIEW ENERGY"

Results

The custom booth design created by Synergy Design Group exceeded Beachview’s expectations, and positive feedback was received from both the client and attendees at the SEE Conference. The Touch Screen Kiosk with a custom interactive slider provided attendees with an engaging and interactive experience, further enhancing the brand’s impact.

The client even wrote to the President of Synergy Design Group, Luz Lobos, “Thank you so much for such a wonderful experience and great exhibit! It was hands-down the best one there! We would love to be able to use our sign and graphics again”! Overall, the project succeeded, effectively differentiating Beachview from other exhibitors and leaving a lasting impression on attendees and fantastic reviews from Beachview.

A 3D rendering of a trade show booth for Beachview Energy. The booth has a wooden floor and a chair with two screens on it. The booth also has text that reads "THE CALM BEFORE & AFTER THE STORM" and "BEACHVIEW ENERGY."

Our Most Popular Case Solution for Your Portable Trade Show Exhibit.

EXPAND PODIUMCASE a sequence of a man setting up the EXPAND PODIUMCASE into a pink display booth

Looking for a case-to-counter solution that is easy on the eyes and budget-friendly? Our Expand Podium Case is our most popular portable case solution for your trade show and event needs. Event after event, our clients love this case to protect their booth investment, and they appreciate the counter conversion to make them look good in face-to-face conversations. The durable and multi-functional Expand Podium is a shipping case that can store your entire 10-ft booth and fit in your car.

Why you need the Expand Podium Counter

Through the years, this case-to-counter conversion has been a staple in our most popular portable exhibit designs. Unlike the portable pop-up counters that can rock and wobble, this molded plastic case becomes the foundation of the counter, making it stable. We have used ours for over a decade, with minimal wear, and only investing in replacing the front graphic.

The counter graphic wrap is a separate piece that can easily be updated with new branding or messaging for your business. The spacious exhibit carrying case can hold the countertop and shelves, your portable back wall, and promotional items. Packing and storing everything for your next event is hassle-free.

As a portable trade show counter, this case is sturdy enough to support those engaging attendees who attentively lean into your conversation. It is a functional counter with slide-on shelves that can hold up to 22 pounds, which is perfect for promotional materials. The countertop’s most popular stocked finish is aluminum, available in black or white painted wood, birch, and black plastic.

Add-ons

Accessories for the Expand Podium Case include brochure holders, monitor stands, and promotional headers. Doubling the size of your booth? No problem. Connect two cases and purchase an XL conversion kit for double the impact and storage.

Expand-Podium that is yellow and is displaying Rogers pass mountain gym with a woman at the desk.
MONITOR HOLDER that can attach to the expand podium tabletop.
The clear brochure pocket is holding papers that say headphones for colorful music and is easily mounted to the piml counter.

Connect with Us

Connect with us at Synergy Design Group to learn more about the latest in portable, modular, and custom trade show exhibits. You deserve a stress-free exhibiting experience, and we are here to provide you with one so you are rested and ready to have a successful and profitable event.

Synergy Tip:

If you plan to ship your Expand Podium Case using FedEx or UPS, always ship it in the box you received it.

Why?

To keep the longevity of your Expand Podium Case secure and safe from damages when shipping. FedEx and UPS are responsible for damaged packages, but only if it’s in a box.

Image of a man carrying a suitcase to a counter with the words "save time and money with a case to counter solution."

Custom 10×10 Exhibit Design for Drinkwater Products

Client Drinkwater Products exhibits brilliance with its custom 10×10 exhibit design at the NACE Central Area Conference in San Antonio, TX. Dimensional, halo-lit signage and a light box graphic dazzle. The trade show booth is as functional as it is beautiful, with floating display shelves for heavy items, backlit counter with storage and meeting area. We wish you an excellent show, #DrinkwaterProducts!

#NACE #synergydesigngroup #beabetterexhibitionist #exhibitdesign #lightboxgraphic #10x10booth #tradeshowbooth #inlinebooth #tradeshowdisplay #tradeshowexhibit #backlitdisplay #customexhibitdesign #customtradeshowbooth #customdisplay #pipelinepigging

Award-Winning 10×10 Display

Take an exclusive tour of the award-winning 10×10 display designed for Barrington House Cigars. Barrington House’s customized 10×10 display won Best of Show, Small Booth at IPCPR 2019 in Las Vegas, NV! Diecut latticework detail, 3D signage, illuminated cigar showcase and graphics visually connect our client’s distinct brand to its outstanding products. Congratulations to the Barrington team for exhibiting excellence!

10-ft Exhibit for Docpace

Medical software company and fellow #womanownedbusiness Docpace excelled at the 2019 Aesthetic Meeting this past month with a professional 10×10 exhibit. On her experience collaborating with Synergy, President and Founder Shelby reported: “All the products turned out wonderfully and looked great for our booth set-up.” Thank you for your kind words and trust, Shelby. Learn more about Docpace at the Hispanic Chamber’s 2019 Healthcare, Technology & Innovation Summit on June 13!

Exhibit Rental for RPZ’s Client WebBeds’ Trade Show Environment

EXHIBIT RENTAL

#RPZ’s rental for #WebBeds, the second largest hotel provider for the travel industry, uses the bed-bank’s signature red in the return column, counter and color-coordinated carpet to increase cohesion and impact of the 10×10 exhibit space.