New Orleans Tourism Marketing Authority Debuts New Brand


Introducing New Orleans & Company

May 16th, 2018 was a special day for New Orleans and our Synergy team. We attended the brand launch party of one of the city’s most influential organizations. The New Orleans Metropolitan Convention & Visitors Bureau became New Orleans & Company. The New Orleans tourism marketing organization’s rebrand was the first in six decades and timely as we honored New Orleans’ Tricentennial.

The Meaning Behind the Rebrand

After rousing musical performances from Black Magic Drumline and the Victory Belles, New Orleans & Company President and CEO Stephan Perry revealed the new name and its meaning. “Company” refers to enterprise but also to the city’s warm and hospitable culture. Perry stated, “We believe that our culture is our greatest strength and […] the people of New Orleans create that culture.” The inclusive rebrand aims to represent the city’s residents, thousands of tourism industry employees and visitors.

tourism marketing
Stephan Perry, President and CEO New Orleans & Company reveals the new brand name at the launch party on May 16, 2018.

Following the announcement of New Orleans & Company’s new brand, we took to the streets for a celebratory second line. We paraded our way through the French Quarter to the sounds of the Young PinStripe Brass Band. We danced alongside Mardi Gras Indians and almost bumped into stilt-walkers as we waved our New Orleans & Company handkerchiefs. Finally, the festivities concluded at the Steamboat Natchez with a champagne toast alongside the Mississippi River.

tourism marketing
Members of the Young PinStripe Brass Band set the tone for an afternoon of celebration.
tourism marketing
The launch party concluded with a champagne toast at the Steamboat Natchez.

The Importance of Tourism Marketing

After the event we mused about why New Orleans is so alluring to visitors from around the globe. We realized that in today’s independent world, our “Do Whatcha Wanna” lifestyle brings people together (Rebirth Brass Band, 1997). At the launch party, Gregory Rusovich, CEO Transoceanic Development and New Orleans & Company’s 2018 Chairman of the Board explained that “New Orleans is the most authentic city in the world because of our unique culture. That’s the reason why millions visit each year.” And as Perry emphasized, culture exists because of the people. So in honor of New Orleans’ 300th birthday, we celebrate New Orleans & Company and the citizens who made this city great in the past, present and future.

tourism marketing
Without "culture-bearers" like the Mardi Gras Indians, New Orleans "loses its soul," explained Perry during Wednesday's launch party.

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